Max Profit Accelerator

Fifteen sessions · recorded 2016 · restored from the original archive

“You Already Know What to Do. You Are Not Doing It.”

The reason you would actually get out of bed for is almost never the reason you would write down first. This is the training William Wood uses to get people to it — fifteen sessions, restored, $149.

There is something you have known you should do for months. You could write the steps down right now, in order, without looking anything up. You have not done them.

My older brother was on the living-room floor at 227.2 pounds when his ten-year-old poked him in the belly, looked up and said, “I didn’t know dads could get pregnant.” Then he laughed and dashed off, the way ten-year-olds do, with no idea what he had just done.

Will had been a success coach for years by then. He had taught this material to more than 5,000 people in live rooms. He knew every technique in this course by heart. His own account of the next ten seconds:

“My ten-year-old, like a prophet, he stood up, raised his hand and he told me the truth. He says, you got to change. … Now I was in a special crisis because I help people change for a living. So can I be the guy who carries around the giant belly and says, well, you can change, but I can’t do it? I think they call those people hypocrites.”

Knowing had stopped turning into doing, in the one client he could never fire. That gap — not the plan, not the program, not the discipline — is the entire subject of this course. And he establishes in the first ten minutes that it is not just him, by asking the room to put their hands up.

“Raise your hand if you’ve ever known what to do in your business and your personal life — to improve your marriage, to improve your health, to improve your business — and you haven’t done it.”

Every hand goes up. They always do. Then:

“We think the wall is external. We think it’s the diet. We think that it’s the program that we’re in. And yet if you know what to do — that is not your problem.”

Readiness is a stage, not a mood

Almost every goal product ever sold assumes you are ready to act. Will teaches that readiness is a stage — and that most people run an action-stage plan while sitting two stages back, with awareness but no real motivation. So the plan was fine. It was handed to the wrong version of you.

What he does instead is stage the person first, then build motivation deliberately, using four questions he returns to session after session:

What do you want? Why do you want it? How will you know when you get it? What’s stopping you?

Four questions, four working parts of a goal — direction, motivation, evidence, obstacles. Most people have only ever done the first one.

What the fifth answer usually turns out to be

The 5-Y technique is asking “why is that important to you?” five times, feeding back the exact word the person leaned on rather than a paraphrase. Most people reach real motivation in five moves, some take seven, he has had clients take nine.

Will will not tell you in advance what your own answer is going to be, and he is explicit that supplying one is not his job: “Motivation is not an external event… It’s me being really observant and listening and watching and asking the right clarifying questions so she can defend and cement in her own motivation.”

So I am not going to tell you either. What I can tell you is where it landed for the people he coached on camera inside these fifteen sessions, because you watch each of them get there:

• Rebecca started at “get my family out of debt.” Six moves later: “so that I know that once I am not on this earth anymore… my kids will be able to take care of themselves and to be able to prosper and have families and just carry those values.” Her own motivation number moved from 80 to 110 out of 100 while she was still talking.
• Lynn started at an income figure and ended at her husband: a tile contractor turning 65, in a labour-intensive job, whom she wants to retire.
• Tamara wanted an Academy Award for her singing, and got here: “it’s an integrity issue where I tell my kids, you can do whatever you want, you can be whatever you want, but I didn’t do that. So I feel like a liar.”

Not one of those is a number. Not one is the answer the person walked in with. That is the whole reason for asking five times instead of once — and it is why Will sends Rebecca home with this: “write down your why and everything you just learned about your why… so that you can read it, not if, but when you wake up one morning and you find your motivation a little bit low, because it happens to us all.”

What it feels like when it is working

Will needed to lose sixty pounds and could not look at the number. “Every time I thought about it, I started to like break out in hives almost, really.” So he did not set a sixty-pound goal. He set a goal to log his calories honestly for ten days, then one pound in one week — 222.2 down to 221.2. On why that number and not a braver one:

“You go, well that’s not very motivating. Yeah, but it’s not overwhelming either… I brought it down to the point where I stopped sweating.”

That is the day-to-day difference this course actually sells, and it is smaller and less cinematic than the version you have been sold before. Not a surge of discipline. A goal cut down to the size where you stop sweating, a written reason you can re-read on the morning it goes quiet, and four other people who expect one sentence from you before nine.

What is inside the fifteen sessions

• Seven goal-setting sessions in sequence — clarity, lasting motivation, the “back to the future” move borrowed from Milton Erickson, defining your evidence and metrics, and two full sessions on obstacles.
• The 100 ways list — write a hundred solutions. The first ones are the same ones you have been circling for months (“usually about 10, maybe 20”). The next idea to surface is “a very, very, very, very bad idea… either it’s illegal, it’s immoral, or it’s unethical” — and you must write it down anyway, because until you do, “I can’t see past robbing the bank. That’s my only solution.” Then a wall around eighty, and his instruction to keep going. Then you do it again for a hundred resources.
• The one-page future story — “a full page, 12-point font, Arial, one page, single-spaced,” written as what you will see, say, hear and feel ninety days out. One to three hours, and one test: “so compelling… that when you read it, it sends every hair of your body up on end.”
• The evidence procedure — his refusal to accept a feeling as proof. “If you hired somebody to videotape you… what would they be observing in you?” The standard he holds coaches to: “something concrete and something measurable and something tangible… If there’s not something tangible, you have not helped the client get clear enough.”
• Three sessions on listening — calibration drills, what a genuine smile does to the eyes, and watching one facial zone for a whole week before adding another.
• The accountability group of five — five people, reporting Monday to Friday, thirty days minimum, and the rule you agree to in advance: remove anyone who misses more than three times in a month. “Three strikes, you’re out because I love you.” His reason for the whole arrangement is one sentence long: “All of us will do things for other people that we will not do for ourselves.”

Three recording settings, and you can hear the difference: a live event, Will’s weekly webinars where he pulls members on camera and coaches them in real time, and a studio taping with volunteers on stage. The live coaching is the part I would not skip — you watch the questions land on people who did not know what was coming.

Who should not buy this

If what you want is a plan, do not buy this. You have plans. This is fifteen sessions of somebody refusing to give you another one. And the first person you will have to run all of it on is yourself: “Who is the first person that you are going to enroll in your new program for success? Me… I am going to recruit me.” If you were hoping to skip that part, skip the course.

Will is careful about his own limits and I will repeat them: he says plainly on the recordings that he is not a therapist and not a doctor. This is not treatment and it is not a promise of income. It is a 2016 recording and a few references are of their moment. The questions are not.

The price, and why it is this number

The archived checkout page for this course carried $1,294. It is $149 here, and I would rather tell you why than let you guess, because an unexplained discount only tells you the first number was fiction.

The teaching did not depreciate. The tape did. Forty-eight lessons across this archive had to be pulled off dying storage, transferred, transcribed word for word and indexed before a single one could be sold again. You are not buying a course that was made. You are buying one that was found. That restoration is the cost being recovered, and it is the only honest reason the number moved.

One payment, never rebills, lifetime access, with a full searchable transcript and downloadable audio on every session. It holds at $149 through the relaunch year. All three restored Will Wood courses together are $297. Thirty days, full refund, no questions asked — one email returns every dollar, and nobody is going to ask you whether you finished it.

If there is something you have known you should do for months, and you have not done it, and you have already tried getting a better plan: the button below buys all fifteen sessions for $149.

In Prosperity,
David Wood

P.S. You have probably already decided you should do this, and you are already planning to decide later. That is not a coincidence — it is the exact gap the course is about, and you just demonstrated it. Session one is the open one: it is where he tells the 227.2-pound story and asks the room to raise their hands. Start there, and decide with something in your hands instead of a hunch.

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