Blog Positioning & Collecting Emails
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Full episode transcript
Lightly edited from the original recording — fillers removed, nothing added. Income disclaimer.
Practicality dictates that everyone's results will vary as we are all unique and different. Basically, it takes hard work to make a substantial income in this business, and some people will make no money at all. The earnings of an Empower Network affiliate will be 100% dependent upon their skills, work effort, commitment, leadership capabilities, and market conditions. Common sense would suggest that in most opportunities, one would find exceptional individuals performing well above average, while others perform under the average. Empower Network does not guarantee any level of income or your success.
To see our full income disclosure, please visit our website at www.empowernetwork.com forward slash income dot php. What I'm going to share with you right now, write this down. In fact, I need you to get a piece of paper, folks, because this is so important. There's a lot of myth out there. You need to write this down because this is actual fact.
A lot of people believe you have to have... You have to have a big list. You have to have a big following to make the kind of income that I just said I made, to have the potential to make the kind of income that you want to make, six figures, six figures, million dollars. Here are the numbers, and write this down. My total as of about two hours, an hour and a half ago, okay, when I went in and checked the stats, my total...
This is going to blow you away, friends. This is going to blow you away. My total active list size. I'm going to define active as those who opened my email in the past 30 days. You ready for this?
My total active list size is 8,932. 8,932. Friends, listen. My total list is about 17,000. But my total...
Active list has opened my email. Someone said my audio is pretty low. You see this. Is this better now? Everyone can hear me now?
You want to make sure this is better now? Whoever is it. Okay, so I'm assuming this is better. So, listen. My total list size, less than 9,000.
You can make this happen. You can make this happen if you're willing to listen tonight, implement what I'm about to share, implement what the other leaders are about to share, and you don't have to have... Okay, great. Someone said it's much better. You don't have to have a big list size.
Look, I've made a lot of money, but it hasn't always been that case. See, remember what I said? I'm a Bible-plumbing, pugilist, on a charismatic preacher's child. Listen to me. My dad didn't have a mega church.
I was a poor preacher's kid. Now, this is bad. Now, somebody else can relate to this. Listen to me. I don't have a broke story.
I don't have a whatever kind of sad, sad story, but I do have this story. I was a poor preacher's kid. I was a rich kid among rich friends. Let me share something with you. That's not fun sometimes.
I'm going to share this with you because this made such an impact on my life that it rings true today. I'll never forget. I was about 12 years old, and I went over to Cameron's house for a sleepover. He was a rich kid. We woke up the next morning, and his mom opened the cupboard, and he had like 10 cereals to choose from, Sugars Max, popcorn, Tony the Tiger.
Listen to me. 10 cereals? That's unheard of in a poor kid's house. Listen, we didn't even have Tony the Tiger. We had Timmy the Tiger, and Timmy the Tiger, I can guarantee you, he didn't roar.
So today, if you ever go to my house, those of you that have been to my house, you know I open the cupboard, and I show 10 different cereals, Tony the Tiger, Golden Grahams, Apple Jacks. That's the difference, the little things in life, that when you start earning a lot of money, that when you plug into a vehicle that will catapult you to the top, it's not the big cars, the fancy cars. It's the little things like that, that must have really made a big, that must have really affected me bad as a child, to not be able to have Tony the Tiger, right? Because today, it affects me so much that when I'm, you know, now that I'm doing well, doing wealthy, you know, I buy Tony the Tiger, all that stuff. It's the little things in life, the ability to choose where you want to eat, you know, as opposed to where you can eat, that has really run true in my life, looking back and saying, wow, I've made it.
So listen. I'm going to do a little learning right now. But sometimes, listen, sometimes what we learn, we're going to come to find out that it's not true. Sometimes we have to do a lot of unlearning, all right? But I'm going to share this with you, this little disclaimer with me.
This is just me. There are a thousand ways of marketing. There are a thousand strategies, proven strategies. There are a lot of gurus in Empower Network that have their own proven method that eat the meat and spit out the bones from among other gurus. And we grab, okay, this works.
Wow, this one works. Boom, this one works. And we do our own thing, right? So my way is just not the only way. There are a lot of leaders in Empower Network that have proven that their marketing strategy success works.
So my advice is eat the meat and spit out the bones, all right? So real quick, I'm going to break this down to two parts. Tonight I'm going to slow down because I tend to talk fast. And a lot of people say, man, Michelangelo, I couldn't understand you. In fact, listen, about four years ago, I was in an energy drink MOM.
I wasn't. Listen, my 45-minute webinar would last about four minutes because I'd be drinking that energy drink. I'm like, right? So I'm going to slow things down so that people can understand it because some people say, man, Michelangelo, you talk too fast. All right, but I get excited.
I love my wife. I love where Empower Network has catapulted me to. And to be honest with you, it's like, wow. You know, it's incredible, all right? So here it is.
The Empower Network blog, this is how I use the Empower Network blog. This is how I use it to recruit. This is how I use it to, in fact, in the last 12 months, and again, income claim, I'm not saying you're going to do this, all right? I'm not typical. I'm not from this world.
Folks. That $25 blogging level into the funnel, it can add up. The other levels is the leverage I used to earn the most. But here it is. I always say like this.
Most people, they're like, what am I going to blog about? I'm not even a good speller. I can't blog, you know? Listen, I used to say like this. When you're broke, you don't have nothing to blog about.
When you're broke, you don't even feel like getting out of bed. But if you use my techniques, you don't feel like getting out of bed. If you take my tips to heart, you can do this. Because here it is. Those who are successful in Empower Network, those who are successful in any business opportunity, online, internet marketers, learn real quick to become a good copycat.
That's the key. Now, I did an inner circle audio, and I tell people the same thing. Man, become a good copycat. All of a sudden, I find people copying me. I'm like, dang, I didn't mean me.
But the truth is, become a good copycat. Copycat me, copycat Tracy Walker, one of the leaders of Empower Network, Tony Rush, Lawrence Pam. Copycat as many leaders as you can. Because if you're like me, I'm 48 years old. I just turned 48 on December 3rd.
Listen, I don't have time for no learning curve. Now, while there's a little learning curve, you've got to, you want to cut it as short as possible, right? You want to get through it as short as possible. The fastest way is to, you want to copycat Dave and Dave, copycat the leaders of Empower Network. And I promise you this, you're not going to have an issue finding what to blog about, building content, not at all, right?
The way I use the blog is this. I'm going to give you the illustration, and listen closely. I'm going to give you the illustration of a billboard, right? You know what, when you're driving, you know, going to work, if you go to work, or you're driving whenever, and you pass the billboard, and those people are paying $1,000 or more to have that billboard up. They're counting on you passing that billboard enough times that you're going to go back home, and you're going to dial the phone, or go to that website.
The Empower Network blog, when you're doing it right, it works the same as a billboard, only it doesn't cost you $1,000 to get that blog up. What you want to do is drive enough traffic. Once I show you how to position that blog, right, as someone in authority, you want to drive enough traffic, just like the traffic that's passing the billboard, so that the banners, the content on your blog, will capture someone's attention, one of those drive-bys, and they stop, they start looking, they start clicking. See, that's your number one goal on the Empower Network blog, to get people to click. Send them to your blog.
Once you position yourself as someone in authority, and get them to click. That's it. I'm going to share something with you. The blog is powerful because of the psychology behind the blog. You see, if it's in print, it's believable.
There's no author's saying. If you see someone who has a book, you're like, oh, my God, wow, you're an author? Oh, yeah, I'm an author. It doesn't matter if it's self-published or not. That's the same as a blog.
When you're out and about, and you're talking, you might, you know, I smoke cigars, right? I'm out and about. I'm going to share something with you. I'm going to share it real quick. And listen, I'm a preacher's kid.
So I can go off to left field, right field, whatever. You know how preachers, they flip trade, go back to Revelation, go back to, you know, Genesis, whatever. That's the way I am. That's the way I think, right? But here's what happens.
I'm at the cigar bar smoking a cigar. I'm listening to these guys who golf, right? I've never golfed in my life. In fact, to tell you a story, I did take golfing lessons from a one-armed, one-armed golf pro. Don't tell me a story.
He cut his arm off in the morning. The one-armed golf pro, right? He told me I had a great natural swing. He got me for another, like, $400 in personal training. But I overhear these guys talk.
Well, on my blog, right, on my blog, I have a banner for an affiliate program for golfing like Tiger Woods. This is a very good point I'm going to make, right? So I said, hey, guys, listen, man, you're golfing? Oh, yeah, I'm going to golf. Hey, listen.
I'm going to go here. And I sent them to my blog. They click on the banner for golfing like Tiger Woods. Ching, ching. Next day I'm making money.
That's the power of positioning yourself, of really thinking through the Empower Network blog. Too many people are making this too complicated. Folks, every day we send people to Barnes and Nobles. We recommend Nike. Listen, Nike ain't going to pay you.
Reeves ain't going to pay you. Starbucks ain't going to pay you. Oh, when did you get that dress? Oh, I got a JCPenney. JCPenney ain't going to pay you.
But if you position your blog with affiliate offers and you send your friends, you send everyone, listen, real quick, Christmas time. For those of you that know me, you know I did this. Christmas time, right? You can become an affiliate of Walmart, right? Well, what did I do?
I put a Walmart banner on my blog. So when Aunt Betty calls me, oh, Michelangelo, what would you like for Christmas? Betty, go to my blog right there. Just click on my link. She goes there.
She buys it through, you know, Amazon or wherever, Walmart. I get paid the commission, and I get my gift. That's how you got to think out of the box with Empower Network blog. Now, when you got Aunt Betty on your blog, she's looking to the right. She's the banner of David and Dave.
Well, that's what Michelangelo's been doing anyway. Click on it. That's the power of the billboard. Send enough traffic. Once your blog is to see too many people, they're trying to think too hard of the content to put on the blog.
And I'm going to show you tonight what the content is. You want to mix kind of with position yourself as authority and some kind of money-making content. And it works, and it works every time. Nobody will know you're a newbie except you if you do it right. The only person, when you send people to, automatically when you send people to your Empower Network, you're a guru because you have your own website.
Chances are they don't have one. Because you have content there. Because you have clickable links everywhere. My gosh, this is doing good, man. That's the key to the Empower Network blog.
You send traffic. You know, if you're good at something, if you have a hobby that's a niche, and if you write about that, you send enough people to read about the content for your niche that they're interested to. Remember that billboard? You send enough people there. And Dave and Dave's billboard is to the right column.
They can't help but to click on it. It's only for curiosity. That's the key. And later on I'm going to talk about the collecting emails. I'm going to talk about becoming a Groupon, a personal Groupon.
But I want to really emphasize this Empower Network blog because it's the funnel. It's where the funnel starts. It's where the funnel starts. The funnel starts to making the real money with the other products. See, a lot of people, and I made a mistake real quick one time.
I'm going to share this with you. And I sent out a video, and it's true. While it's true, it can't happen for the newbie. Michelangelo joined Empower Network with a list. That's how I could get that 20.
Boy, if you have a list. Remember, it wasn't even a big list. My active list is 8,000. But I have a loyal list that's been with me for a while. So when I found Empower Network and I blasted to my list, they got in the funnel, the $25, spent $25.
Once you get someone to spend the money, just pull out the credit card, I'm telling you the rest is history. Then those who wanted to treat Empower Network like a real business, those who wanted to make a lot of money. See, the only way you can get the ball rolling, the only way you can get the snowball going when you don't have a list, when you're a newbie, look, this is the truth, and listen to me. The only way you can get it going so that you're making great money, crazy money before you grow old, because, folks, let's face it, we're racing to make a million dollars. Right?
We're racing to make a million dollars before we're too old to enjoy it. I always say I've never seen a wheelchair spit in the back of a Lamborghini. So we're trying to make the money now. We're trying to make the money today. We're trying to make the money at least before we grow old.
Right? The only way you can do it and perfect it is to get all in, leverage yourself so that now you qualify to receive the most commissions, not only that, but you're cutting your learning curve in half. Why? Because of the products here in Costa Rica, the Inner Circle, the Master's Retreat, the 15K formula, which shows you exactly, talks all about the solo life, and we'll talk about that in a minute, talks about how to earn 15K. You see, this is so important.
If it wasn't for Empower Network, the higher products, and you say, well, how do I cut the learning curve in half when I have to go through all the videos? The way you cut it in half by joining at the higher levels is because the products come to you. You don't have to go searching for the product. That's the biggest thing, folks. Folks, when you can get the package come to you, that they're already back there and you're a click away, you're cutting the learning curve.
Otherwise, it was like me, and there's a lot of guys in here. I know Franco Gonzalez, Mike Hobbs and that, we all go back seven years. We would have to search here and there on Google. Google this, Google that, Google that, Google this, how to do solo, how to do landing page, all that stuff. Folks, you spend a lot of time growing old Googling stuff, and because half the time when you find the stuff, the stuff is junk, so you have to go through the junk to get the good stuff, and I'm letting you know the higher products in Empower Network, it's not just to make more commission, but it's to cut the learning curve, and the only way you can cut the learning curve is by having the products come to you.
It's all right back there. Boy, this is good preaching, man. I wish you all could say amen, but I can't hear you. But anyway. That's the way you cut the learning curve in half.
You're not going to get rich without a list unless you position yourself with leverage to get the money now, to get the money now. I'm going to share something real quick about the blog. And for those of you that are new or on the fence, I keep saying this, don't worry about I don't know how to write Michelangelo. Let me share something with you. Half the people that go to your blog can't read anyway.
They don't know if you misspelled a word or anyway. They just go through, you know, they can't read anyway. You just want them to click on that Dave and Dave banner and buy. They can learn to read later. Folks, they might not be able to learn how to read, but they can count money.
And if you can convey that message, boy, you're going to make money. They can read that much, right? So I call it the triangle of trust, and this is important. This is how the blog works. This is how I, Michelangelo, use the blog, the Empire Network blog, especially now with the new blog.
You can have a zillion billion blogs. I was with my good friend Bishop, right, and, you know, he's a bishop and he runs a hospital, like the chaplaincy, stuff like that, right? So he wanted a blog for the biz op, but he also wanted a blog for his, like, charity, his hospital work. He didn't want to mix the two. Well, with the new blogging platform, you can have a zillion billion blogs.
With the new blogging platform, the next time I run into the golfers, I'm going to say, hey, go here. And instead of just having one post, it's a whole golf post, and where do I get the content? From the affiliate content, swipes that the affiliate also provides you. Friends, this ain't rocket science, man. This ain't rocket science.
If you're willing to go through the short learning curve, if you're willing to treat this like a business, I'm letting you know, your content for your blog is the least of your worries. As long as you join podcasting, you're going to have a zillion billion blogs. As long as you join Empower Network, as long as you've joined Empower Network without the lottery ticket mentality, you're going to make it. I promise you this. You may not be where you want to be in six weeks, but you're not going to be where you used to be.
So what I use is called the triangle of trust. So I'll send out an e-mail. I send out an e-mail, right? I send out an e-mail to the list of e-mails I'm going to talk about in a minute. Here's where people make the mistake.
Listen closely. And I might step on some toes. That's okay. The e-mail is going to send people the link. The clickable link is going to send them to my blog.
That blog is going to have a video I just posted. So that's the key. It's a triangle of trust. E-mail opens. They click.
You send them to a blog. It's in print. Therefore, it's believable. All of a sudden, you're not a newbie. You don't mind just joining yesterday, maxing out your credit card, and nobody knows you're a newbie but you, because the person that just played on the blog thinks you're a guru of the gurus.
E-mail to blog to the video on that blog post. For the life of me, I do not understand. Let me put it this way. The only way I would use YouTube, this is a good tip. Hey, you gurus, you gurus, listen up.
This is a good tip for you all. This is a good tip. Let me get a drink of my root beer real quick. This is a good tip real quick, what I'm about to share right now. Rule number one, when you're in Pi Network and you post a YouTube video because you want to go to viral and all that stuff, right?
Always do a pattern interrupt in that YouTube video. You have to keep this in mind. Send them to that billboard. Where is that road where your billboard is at? It's on the Empower Network URL.
It's on your domain name, right? So you post a YouTube video, and you do your little keyword research and all that stuff you guys know how to do, right? And you're providing content. About a minute and a half into your content, you stop. You say, you know what?
This is way too powerful, man. Listen, guys, I don't want this on YouTube. I didn't want to make it private. I wanted to make it public, but I can't just give away this content. I can't just put this content for everyone to know.
Click on the description. Click on the link. It's going to take you to the rest of my video, I promise you. So you've used YouTube, the power of YouTube viral, but you sent them to your triangle of trust right to your link to the blog. So you have control when you get them to the blog.
You don't have control of all the related images on the right side and all that stuff on YouTube. That's how I would use YouTube. You get it there for viral purposes. You stop and say, whoa, whoa, I better not do this, man. They just hit me.
Click on the link. Get to the blog. I promise you the rest of the video is there. That's how I use it. It's called the triangle of trust.
It works every time, all the time, just like Chili's happy hour. I just wanted to say that today. Let's move on. So listen. Since January 1st, since January 1st of this year, I've brought in, as last count and hour go, 73 Empower Network personals.
Last year I averaged 124. I'm not saying that to brag, right? You know, a lot of those MLM people always say, I'm not trying to say that to impress you. I'm just trying to say that to impress upon you. Man, I've always wanted to say that, man.
I just said it, Lita. But anyway, listen. This is the truth right here. And I'm not bragging. There is not a big gap that you think there are.
There is between me bringing in 73 people in Empower Network in the past 13 days of this year and others bringing in 4 to 5, 6, 7, 10 people. That gap can be closed just like that. That gap can be closed just like that. Listen. My team knows this.
And most gurus. Listen. Okay. So real quick. I was at the Austin event last year, right?
And, you know, it was like the top 30 and we're somewhere. And all the way there I'm like, man, Lena. Lena is my wife. I said, I'm going to get to meet Lawrence Tam. I'm going to get to meet some of the bigger guys, you know, and Aaron Raskin.
And I'm going to tap into their magical, powerful, you know, hidden traffic source. I get there. I'm like, you're doing what? What? Folks, this ain't magic.
No one's got no secret source. And if you do, call me. But listen. We do the same thing. It doesn't matter what business opportunity you're in.
It doesn't matter what MOM you're in. We all tend to buy from the same traffic sources, the same solo ads here and there. There's no magic to it. Here's how you can close the gap. And this is prices, what I'm going to share with you.
And if you're new and you're on the fence, you're thinking about getting out, this is going to be price. It doesn't matter what you decide tonight. If you want to succeed online, you need to write this down. Because this is, I'm going to give you the formula. In fact, today I got 17.
Right? I'm not saying that to brag. I'm letting you know. What I'm about to share with you right now is going to explode your Empower Network business. I got to share this with you because I forgot.
It just hit me. I'm going to thank Dave and David. I'm going to do a little brown nosing right now here because I'm where I'm at today because of Empower Network. There's a big difference. Folks, you have more money to spend.
You have more money to spend. Let me share something with you real quick. I'm getting off track, but I got to say this. Chances are you don't have big problems. You have small money.
I'm going to say it again. Chances are you don't have big problems. You have small money. Folks, when you have big money, there's not a problem in this world. When you have big money, you don't sweat anything.
You don't even sweat the small stuff. When you have big money and your cousin comes over, oh, I need to borrow money, you don't say, oh, you don't turn to him, damn, he's at it again. The only reason you say, damn, he's at it again is because you can't afford to help him. But when you have big money, here, man, here, man, take the money. Do it.
Go on. When you have big money, you don't worry about car problems. When you have big money, you don't worry about the less. Hey, kids. Hey, kids, turn down the light.
Don't forget to turn off the light, man. Turn off the light. Electric bill. Electric bill. Folks, you don't worry about the light to turn off when you have big money.
Man, I wish I could hear people say amen. You don't worry about, folks, listen to me. The only people on the budget are the people that are watching the money closely. When you make big money, you don't have to worry about it. David Wood one time said he bought a gold watch, which I'm trying to win right now.
Hey, he said he bought a gold watch. He said he bought a gold watch just because he could. That's the difference. When you have big money, you got small problems. There's not a problem in the world you can't solve.
Listen, I know some of you all say, well, you know, money can't buy happiness. That's bull. Listen, most marriages, most divorces, most divorces are caused because of lack of money. Read it. Google it.
When you have big, man, Empire Network is probably saving marriages across America. That's a good one. David, write that down. Empire Network is probably saving divorces. Because when you have big money.
I love you, man. Hey. All right. So someone told me to slow down. Because I get excited, man.
I get excited. But listen, I know I get excited. But listen, someone just told me, hey, slow down. The point is, most people don't have big problems. They have small money.
And when you can position yourself, when you can find a vehicle, and that's why I'm like, I had lunch with Dave Sharp, my wife and I, about, I don't know, five, six weeks ago. I got to say this. I got to say this because this is what happened to me. It's the truth. I joined Empire Network to make the money.
I had a list. I'm good at what I do. I knew I could blast my list. I knew there were enough people to follow me. I stayed in Empire Network to change lives because they hit me.
Whoa, this is the one. This is the one. This is it. It's powerful. I joined to make money.
I stayed in it to change lives. That's what you find when you find a good vehicle. That's what happens. It worked for me. I love it.
I'm going to take the time to thank Dave and Dave because, man, it's a blessing. It's a blessing. When you wake up every morning, you're like, oh, my God. Listen. I think October 31st, we bought that Z51 Corvette.
It's a nine-month waiting list. We got it because it was a showroom, and they were going to ship it and wait until it cancels, right? Well, guess what? They called me. They said, Michelangelo, the sales manager says, first one here, that lady couldn't come through with the finance.
The first one here gets it. Listen to me. Because of Empire Network, I was leader. Let's go. Got in my Land Rover.
Went there. Got the car. I didn't pay cash for it, of course, but I was able to do it. I didn't have to say, oh, where are we going to find the money? Hey, where is that?
Listen. Life is a lot calmer when you have money. Life is less hectic when you have money. I'm telling you. Money is good for your blood pressure.
My doctor told me that, man, because I'm crazy with my blood pressure. But anyway, I told you I'd get off track and everything. But my point is this. I'm going to share with you the key. The ultimate key, and listen closely, to why I was able to average 124 cents last year per month and 73 already.
And probably, I'd say, 76, 77 by the time I get off this phone. Here's why. Because I got those emails. Here it is. Ready?
Here's who wins at this game. Here's how you're going to explode your Empire Network starting tomorrow. Business. Here's who wins. First of all, you've got to know this.
Let me give you a little background. 90% of your leads, 90% – this is called the Empower Hour. So I'm like, do I have only 15 minutes left, man? I'm a preacher, man. I'm a preacher's kid, man.
I can keep going. But I don't know if I have to cut it short. Someone text me. I'll cut it short. But here's who wins.
Ready? You have to – if you can keep this in your brain, if you can write this down and paste it on your computer, swear to God it's going to change your life. Ready? 99% of your leads. Your prospects.
Your prospects that come across your landing page, come across your blog, are already in a BizOp or MLM, or have been beat up by a BizOp or MLM, or their sponsor went to the Witness Protection Program. You've got to understand. Keep this in your head. More than 90% of your leads are in an MLM, or have been beat up by an MLM, or their sponsor went to the Witness Protection Program. When you know that.
You'll stop sending emails. Join my mother of all programs. Join my mother of all programs. And you'll start sending emails. Check out my new blog post.
I think this will help you no matter what business opportunity you're in. That's the key to making your blog explode your recruitment. You with me here? When you can get those leads that are already in something or been beat up by something, or chances are their sponsor went to the Witness Protection Program, and you send them to your Triangle Trust, your blog. And you have a video there, and you're genuinely helping them.
Hey, this is Michelangelo. Well, that sounded like a little feminine. Never mind. I was going to do a girl. Then all of a sudden they said, no, listen.
Hey, this is Michelangelo. Listen. No matter what. See, you start off with this. No matter what you're in, this is going to help you.
And you give them a little bit of content. That's how you win people over. Folks, let me share something with you. Those of you that keep sending emails, join, join, join now. They got it the first time you told them to join.
Ain't no rocket science. Okay, I get it. You want me to join. You got to give them a reason to join you. That's why these Empower Network products, higher products, teach you.
They give you the lessons you need to position yourself so you can say, I can help you no matter what. Because the 15K for me taught me all about solo ads. And then you take what you learn, you put it in your own content, you put it in a video or blog. They don't know where it came from. They don't have to know you joined Empower Network 15K campus.
That's where 15K products. That's where you get your, that's where you upgrade to, to get your content, to put it in your own content, and you deliver it after you learn it to the video. You say, I can help you. I can help you. Anyone want to learn solo ads?
I can help you because you went through the 15K course. That's how, why you buy these higher levels to position yourself, to attain the knowledge, to say, you know what, no matter what you're in, I can help you. Folks, you can't do that just at the basic blogging level. That's the vehicle. Now you got to fill with gas.
You got to fill with knowledge. That's where the higher, well, you know what, Michael Anderson, I'm just going to start off at the $25 and see what happens. Folks, you don't have enough knowledge if you don't go up high. I'm just, look, what I was intended to say when I started and what I'm saying, it's totally different because I'm starting, I'm starting, I'm like, wow, let me go ahead and loosen up and everything. But that's how I got 73.
It wasn't from having some alien list with a mass card from Mars waving their hand. See, I'm ready. I'm ready to join. I'm ready to join. It's because I positioned myself with all the products, I've gained all the knowledge so I can confidently say, so I can confidently say, listen, those of you that follow me know I say this, and those of you that are going to hear me need to start saying this.
When you can convey this message through an email, via phone, wherever, when you can say, you know what, I'm your last hope at making money online because I've taken the time to go through the learning curve because I'm all in and, boy, I got that 15K formula down to a science. I can help you. That's the key. That's the key. When you can say, I'm your last hope at making money online, go chuckle, and they're like, oh, my God, he is serious.
And I'm telling you, when you get to that level, there's no way you can get to that level of confidence without two things. First, plugging it all the way, getting all in. Number two, attending events. I'm going to talk about that in a minute. But I just want to share with you, make sure you understand, your goal is to position yourself to be able to say, I can help you, no matter what program or biz up you're in, no matter what program or biz up you've been beat up to by.
I can help you. Man, that's powerful, friends. I'm telling you, that's powerful. Let me move on here. So once you've got your Empower Network blog set up, hopefully you've made it.
You've leveraged yourself to attain the other levels, not just to earn commission, but to position yourself with the knowledge that it gives you to earn the higher commission. Then your goal, and I always say this, my team always knows this, is to become a personal Groupon. Those of you, I'm sure there's not too many people that don't know who the company Groupon is, listen closely. Groupon is a $2 billion a year company, $2 billion. And they have the ugliest site in the world.
And all they do, all they do is drive traffic. All they do is drive, listen to me, all they do, go to Groupon.com and see how ugly that site is. There ain't no pretty video like I have on my site, man. But listen, hey, all they do is drive traffic to their landing page. And you put in your email, and you know the next one is zip code.
And you put in your zip code, and before you know it, you have an email in your inbox saying, hey, Bonefish Restaurant, 50% off Groupon, whatever. I was at Burger King the other day. This is a true story. Those of you that follow me know you've seen the video. I was at Burger King the other day, Burger King.
And in the middle, there are two laptops like, you know, monitors. And to get a Whopper for free, all you have to put is your email in there, and by the time you got home, you have a Whopper coupon redeemable at that Burger King. That's powerful. Isn't it? So if you guys want the Burger King optimizer, automatically opt-ins you millions of addresses.
No, I'm just struggling with that. But listen, Burger King collects emails. You can't help but to go to a department store where they collect emails. There's a reason they collect emails, because by the time you get home, you have a coupon or some offer from them. That's how you earn a lot of money.
You collect the emails. You plug into a vehicle. A money-making, solid vehicle backed by great people. And leaders, Dave and Dave, not just Dave and Dave. You know what?
When I first joined Power Network, I thought Dave and Dave were working out of a basement. Swear to God. I thought, seriously, seriously, let me share something real quick. I joined Power Network on September 11, 2012. Right?
No. Yeah. 2012, yeah. Right? 2012, I joined Power Network.
No. 2014, yeah. Anyway, listen. But I didn't do anything until Thanksgiving, the week after Thanksgiving, when my good friend Bill called me. He signed up under me in Power Network, right?
He said, Michael, are you taking a look at the products? I said, no, man, because remember, I joined Power Network to make money. And he goes, man, you better take a look at these guys. Man, these guys are solid. Man, they got good content.
I went back there. I swear to God, I didn't go back there. I went back there. And I went, because I was all in. I just didn't go back.
I went all in, but this must have been making the most money. But I went back there, and I listened, and I went to the 15K formula. I'm like, holy cow, these guys, like, they're preaching like me. You know, they're like, wow, they're real, you know? That's when I said, boom.
I ran with it. Because, you know, sometimes, man, even the preacher's kid has to learn a lesson. And at that time, I thought they were just two guys in the basement. Man, I live in Tampa, Florida. They're right here.
I've been to their office several times. Some of y'all don't know. This is not no little mini MLM or anything or a biz op or whatever. This is real. But anyway, man, I told you I lose track.
I'm all over the place. But anyway, when you learn how to become a personal group, when you learn to collect e-mails, and instead of sending them, join my mother of all empire network, join my mother empire network, knowing that 90% of your leads are already in something, you say, I can help you. And you put that link, and you send it to your blog. And you do a video. I know some of y'all don't like to do videos.
I know. Listen to me closely. Some of y'all ain't that pretty to do videos. But there's enough unpretty people in this world, there's enough ugly people in this world that will like your video. If you stutter, there are enough stutters in this world that will relate to you.
If you're butt ugly, there's enough butt ugly people in this world that will relate to you. Don't worry about it. You're either going to die broke shy or get unshy and get rich. But you've got to do videos so people connect with flesh and blood. When you start collecting e-mails, you're going to be able to connect with people.
When you start collecting e-mails, and you start learning that there's real flesh and blood, that's why I like events, man. Because events, your flesh and blood, the e-mails, the flesh and blood behind the e-mails, they come real. You see them. You can touch them. You can say, hey, you can have a drink with them.
I'm going to talk about events later on, but they're so powerful. I wasn't an event believer until now, right? But you collect e-mails. You collect e-mails. You send them to your blog to help them, because chances are they're in something.
That's the key to success. I'm going to share something with you real quick, and we're going to wrap it up in about 12 minutes. But listen closely, because there's a lot of debate here. People call me all the time, well, Michaelangelo, can I do this with free advertising? I used to preach free advertising all day, every day, like chilly happy hours.
Folks, let me share something with you real quick. Gary is like 50-something years old. Gary doesn't have a family. Gary doesn't work, except for home. Gary has very little people, family that he needs to pay attention to.
So Gary is sitting by his computer working all day, every day, right? Doing free platforms and everything. Most of us have family. Most of us have other responsibilities. We need to have our job or career.
So you can make free advertising work, but in my belief and what I've seen, most of the time you don't have the time to make it work. Number two, you'll grow old before you get rich. You see, remember, you don't have time to grow old. You know, you don't have time to go through the long learning curve, learning every free advertising, when all you have to do, number one, position yourself to make the most money. Number two, I'm going to just tell you right up front.
You want to know how I got all those sign-ups and everything? I do paid advertising. I do solo ads. I learned about solo ads on the 15K campus. I guide down to the side.
Listen to me. It's not that I learned about solo ads and the 15K product to become a solo ad provider. More importantly, I learned about solo ads. So I don't get ripped off. That's the key.
When those fellow ad guys are slick, man, they're slick and they're slick, buddy. Now I can say, no, man, what are you talking about, man? I go back to 15K, you know, probably look at whatever, dude. Because there's some people in the 15K formula, boy, they're big. They spend a lot of money in solo ads.
And that's what the price made for, made up, those people sharing their knowledge. I told you, the products come to you. You don't have to go Googling for the research. You don't have to do research. It's taken out of the ballgame.
When you go all in, I'm telling you, you don't have to go search. You have to learn it one way. Listen to me. You have to, no matter if I say it's a short learning curve or not, you have to go through the learning curve. There's no such thing as Empower Osmosis.
That's a good domain, EmpowerOsmosis.com. There's no such thing. Wow, thank you, Dave. I got it. Wow.
Hold your hand up to the screen. Oh, damn, that was good. No, you have to go to the learning curve. The learning curve is cut short. It's cut short because it comes to you.
You don't have to go research for it. Listen, paid advertising, once you learn this, is the fastest way to build a list. You don't have to. Because, you know, I have eight web and little affiliate programs, you know. But if I remember, the majority of my money is $550,000 to my dad, right, with a small list.
You treat this like a business? You know, that's, listen, those gurus and those you've been in, our competitors are not that, you know, other silly stuff out there, you know. It's not, okay. I'm going to wake you up right now. Well, that was good.
Why didn't I put a little thing? But anyway, a little punch, you know. But listen, I'm going to wake you up right now by telling you this much. Your competitors are not stuff like wake you up and all that stuff. Your competitors, it's so hard.
It's the mindset that tends to try to join power and try to join bizups online that think it's a lottery ticket. Right off the bat, you weed them out when you say, you know what, listen, you're either all in because this ain't no little lottery ticket. You know, this is like a business, just like if you were buying Subway. You know, when you buy an offline business, you're not even expected to be in the black for two years. You all have seen those e-mails before.
I just joined yesterday. I haven't made any money. What? You all that follow me on Facebook know how I respond. Treat it like a business that it is.
Forget about making money. Focus on going through, shortening the learning curve. Collecting e-mails, it is impossible. Listen to me. It is impossible for you not to succeed with the power of Empower Network.
If you collect e-mails, you don't work for the company, you worry about making money. You build your list. I swear to you, 2015 will be the biggest year of your life. Right? It happens.
I'm going to share this right here in closing real quick. This is good for the gurus to listen up. Because you gurus are making a big mistake here. Oh, yeah, I'm stepping on some toes right now. Listen closely.
And you mini gurus too. And you newbies don't want to make this mistake. And it's going to save you a lot of money. I did a video. It's called the Hot Dog Stand.
Okay, this is where the gurus make a mistake. This is where the gurus pass the mistakes. Onto the downline. And this is where you might have gotten wrong knowledge. Here it is.
Most people, once they start, most internet marketers, I don't care what biz op it is, okay? Once they start building a list, we'll say 1,000, 2,000, right? They start buying solo ads, right? They've been buying solo ads. They buy a solo ad, we'll say 1,000 clicks.
Right? They get their opt-ins, right? We'll say they got 400 opt-ins from 1,000 clicks. Right? The next day, they log into Empower Network.
What? Honey, I didn't get no sign up. Why are you spending another $1,000? Don't worry about it. I don't get no sign up.
People think, mistakenly believe, that just because you buy paid traffic, even on free traffic, that you're supposed to get conversions left and right. Folks, it doesn't work that way offline. It doesn't work that way online. If you ever did radio ads, they tell you have like seven or eight exposures. Listen to me.
I called the Hot Dog Stand. This is going to open your eyes. Pretend you're in a stadium. My list is what? My list is 17,000 in the stadium.
Right? I'm a hot dog vendor in a stadium. All right? I'm going to ask you this. I'm going to ask you this.
Okay. Who are you selling your hot dogs to? You're selling your hot dogs to the people already in the stadium being entertained and having your attention. You're not selling your hot dogs to the people waiting to come in, which is equivalent of on the landing page. Everyone, 99% of people focus on, well, damn, that didn't convert.
I've got to build another funnel. Oh, man, Dave and Dave, that Lawrence Tam landing page, that didn't work. Yeah, it did. It got you the option. Here's the issue.
You need to stop worrying about creating new funnels for the landing page, and you need to worry about creating new content, new videos for the people in the stadium. That's how I convert so much. I know they're coming in. I'll do it so they're here and there. But my focus is on the people in the stadium.
You refocus and you focus on the people in the stadium, you're going to convert. What happens with people is they don't get a conversion in the next two or three days. They're like, oh, that was tough, man. You're a scam, man. That's all I know.
And you forget about the people in the stadium. Can someone text me an amen or something? You know what I'm saying? I convert. I spent $1,000.
All I spent is $1,000 in the past five weeks, and I've gotten almost 200 people since December. Because I focus. I focus on the people in the stadium, the people that are already subscribed to you. You know, I did a video. Subscribers are like age one.
You've got to age, and they've got to get to know you. And let me share something with you. They don't get to know you by saying join, join, join every email. They get to know you by saying, hey, this will help you. Send them to your blog with a new video post with a new tip.
You can, listen, you can get all the tips and knowledge you need. And pass on as yours when you get the products. That's the way it works. You get, you position yourself with all in, and you go, oh, I'm going to learn about solo ads. Wow, that's powerful.
That's powerful, this solo ad. Great. And you go in, and in your own message, you convey what you preach. You're not saying join me. You're saying, hey, listen, no matter what you're in, this solo ad tip is going to help you like crazy.
I mean, get over here. And you send them to your, remember that road where that billboard is on your empire network. The billboard is the place where you're going to send them to. The billboard is the banner of Dave and Dave on the right. That's how you do it.
You focus. Focus more on your opt-ins, your list, than you do about the, you know, people, oh, let me tweak this. Let me tweak that. Let me tweak this little color over here. Man, I'm telling you, get in the stand.
That's who you need to pay attention to. That's who you need to pay attention to. I'm going to give you a quick tip. Inside the empire network, there are several landing pages. See, here's another mistake.
Y'all use the landing pages just to get people, you know, use solo ad traffic. Do this. Send another empire network landing page, or you might have had your own, I don't know, right, or one of the empire network's landing pages, a different one, to your list that already has subscribed. And that landing page is connected to another list that was in . Here's why.
Listen closely. Every time you get them to opt-in to a new video that's on a landing page, the experience starts all over for them. They're more susceptible. They're more open to receiving more emails. They've opted in again.
They expect it. It's called email looping. It works every time. Don't just use landing pages for the funnel to get them in. Use it to keep them active.
It's like a pattern interrupt. You send their list the same way, but you don't have to do it again. It's like a pattern interrupt. You send their list the same way. You send their list the same way.
It's a pattern interrupt, but it's a whole new video. It may be a new video on the redirect, too, Dave Sharp doing a video or something, his house showing his house, all that stuff. That's the key. I'm telling you it works. That's how you're getting deeper and deeper and deeper in love with you.
That's how it works. I'm going to close with this real quick, and it's a little controversial, but I have to say it real quick, right? I'm speaking to the newbies. I'm speaking to those on the fence that are about to join. Listen closely.
Look. I only promote one business opportunity. That's Empower Network. I get hit by a million different. I'm like, I'll get you in for free, Michael.
Hey, damn, man, Michael, me and you, I'm down like two flat tires. Remember five years ago, I bought that? Hey, isn't it funny? Hey, when someone buys a ClickBank product from you, hey, they feel like you owe them like crazy. Hey, man, remember that $47 ClickBank product I bought for you, man?
Why don't you take a look at this? Whatever. Damn, man, you gave me a charge back anyway on that. Anyway, listen. Listen.
Listen. Oh, darn it. Just lost my train of thought. I choose to promote one business opportunity. And I'm just going to share with you why.
Remember, eat the meat and spit out the bones. Listen to this. Those gurus who can get away with promoting under the pretense of multiple stream of incomes have huge lists that are segmented. They've made whatever biz fís they joined at first, they've built it. It's the equivalent of starting with one restaurant, and then you've built that.
It's profitable now. You're ready to branch out, open another one over here six blocks away, you know, or six miles away. They don't go expand until they have this one solid, almost on automation, and they can move on. It doesn't require that much attention. That's the only way you can get away with it, folks.
If you just joined Empower Network, if your list isn't huge, you ain't got no reason, no business to move on to something else, because what's going to happen is your initial, this business is going to collapse. Y'all with me here? I know I'm stepping on some toes right now. I ain't getting that many amens. But if you would just focus, focus on one business.
I don't care if you joined Empower Network or not, if you're not on Empower Network, but whatever you decide to do, focus on one. Build it, because the minute, oh, man, listen to me. I'm on Facebook. All of a sudden I see some people, hey, join Empower Network. A day.
A day later, hey, join this brother-in-law. Folks, you confuse your list. Your list doesn't even know what to join. Your list will never go all in when you're sending different mixed messages. Like, damn, I don't know if Joe's going to be, honey, let's not go all in.
He might be in another damn program tomorrow. Right? Listen, even God doesn't know what to do when you're sending prayer. Oh, dear God, you know, bless my Empower Network. And the next day, oh, dear God, you know, pure leverage.
Folks, man, you got God confused. Y'all with me here? Stay focused on one thing. One thing, you're not going to be confused. Your list is not going to be confused.
Because let me share something with you real quick and close it. This is so important. And I know you Google's experiences. There are going to be people in your list that have been following you for years. And all of a sudden they'll send an email, hey, I joined Michael Ancelo.
I've been following you for a year. Hey, Michael, I just wanted you to know I joined, man. Oh, yeah, great. Yeah, I've been following you for two years. What the hell, man?
What took you so long? It's only $25. There are people. There are people on your list that you have no idea that have the money to go all in and they're waiting and testing to see if you're going to go all out. That's powerful, friends.
I'm telling you. I'm telling you. Take that. Stay focused. Run with it.
Do or die. No parachutes. Go on. Don't test the waters, man. We don't even live life.
We're not even given 75 years, whatever it is. That's short, man. Damn. Focus on one thing. Get to events.
I'm going to share something closing about events. And I'm not saying this. There's events coming up. I'm sharing this because I'm not. Listen, I've grown so much within Pioneer and the friends.
It's like a reunion. Who was I talking to? You know, every nine days, I see Alex Z and Anna, you know, my good friend Franco. I see, you know, we all unite. Paul, my sponsor, Paul, big Paul, my partner.
It's just a fun, positive, man, event. Folks, listen to me. You're only as rich as the people you hang around with. You better plug in. You better stop watching the damn Jerry's.
Bring your show. Folks, Jerry's ain't going to pay your dime. Yo, yo, that's all, man. That's a whole other power out of this TV, but I'm not going to get into that right now. Plug into the events if you haven't yet.
Listen to me. Plug into the events because I'm telling you. What happened to me, my first event was Austin. I left. I'm like, damn, man, there was no training.
I went to the next event was what? Chicago. Then Denver. Listen to me. The events are not about.
Training like we just did tonight. The event is about training your brain. It's about brainwashing your brain from the junk. Washing. It's more about brain.
They would say this. I'm saying brainwashing. Folks, some of us need to get why. Hey, I subscribe. I do in that luminosity.
You see those commercials, you know, so like train your brain, get smarter. I'm a lot smarter, but I recommend it. But listen, the event, when you leave the event, it's not about just the feeling good part that we all feel when we're, you know, like electricity. You know, you're not going to be able to do that. You're not going to be able to do that.
You're not going to be able to do that. No. I'm letting you know it's life transforming, and you don't even know it's happening until one day you clearly like, oh, my God, like it happened to me. This isn't about train. This isn't about learning SEO or learning.
So not the event. It's an interchange. It's the interchange. I'm telling you, it happens. And now I'm like, I used to say, man, I think I sort of got this.
And I think every nine days, that's too much, man. That's too much. That's too quick every nine days. Now, damn, Dave, I want it every two weeks, man. I'm telling you, I love it, man.
Every two weeks I want it. Listen, I appreciate everyone here. Boy, it's like I appreciate it. I hope everyone got a lot out of it from the bottom of my heart, from the bottom of my heart. I'm telling you, I sat with Dave Sharp, you know, had lunch, and he is as passionate as he is in his videos with his belief, his mission.
You know, and I'll never forget this, and I'm going to close with this. He said, Michelangelo, people have to figure it out, and that's true, folks. We're on a journey, and Dave and Dave, their mission is not to give us all the tools and everything we could possibly have, even some of the stuff they're using or other groups are using. They've given us enough by providing a platform that if we plug into everything and we all in, we will not be the same person tomorrow. We are today, and you'll have to reintroduce yourself.
All right. Thank you very much. Am I supposed to just hang up? I'm just going to talk until someone says that. Hey, I appreciate everyone here.
I guess am I supposed to be hanging? Just hang up. I guess I'm just supposed to hang up. Hey, thank you very much. Have a great day.
We'll see you in Miami. Although you're listening to a private recording and a nondisclosure Empowered Network customer training, the principles and strategies in this audio can be applied in any business, although these techniques, philosophies, and strategies may have worked for others. No one can guarantee that they will work for you. We report real average earnings, updated daily, at EmpoweredNetwork.com forward slash income dot php. The purchase of this or any other audio is not required to earn money in our affiliate compensation plan, and you can decide to not continue to buy these forever at any time.
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