The No-Guesswork Blueprint For Getting Anything You Want
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Full episode transcript
Lightly edited from the original recording — fillers removed, nothing added. Income disclaimer.
Practicality dictates that everyone's results will vary as we are all unique and different. Basically, it takes hard work to make a substantial income in this business, and some people will make no money at all. The earnings of an Empower Network affiliate will be 100% dependent upon their skills, work effort, commitment, leadership capabilities, and market conditions. Common sense would suggest that in most opportunities, one would find exceptional individuals performing well above average, while others perform under the average. Empower Network does not guarantee any level of income or your success.
To see our full income disclosure, please visit our website at www.empowernetwork.com forward slash income dot php. All right, good evening ladies and gentlemen, my name is Tony Rush. It is Monday, December the 3rd, and you are in the right place for our weekly Monday night Empower Hour call for Empower Network. And welcome to everybody. We've got a bunch of people here on the line.
I think when I looked at the control panel a moment ago, I think we had just over 1,200 people dialed in, not counting folks dialing in free on Skype. So welcome to everybody. Good to have you guys. And I know we've got some folks that are staying up in the wee hours of the morning across the pond. Good to have our Europeans here.
And, of course, our Aussies and our Kiwis have already gotten up and started their day, and they're kicking off a brand new day down under. All right, good to have you guys. Tonight's going to be a fun call. We're going to have a conversation. We're going to have a conversation here tonight that I think will be of benefit and of value to you no matter where you are in your business.
And to that end, though, let me be among the first to welcome our new folks. My goodness, we have had a ton of people getting started in Empower Network. It is mind-boggling to me how many people get started in Empower Network every single day. It's staggering the number of people coming on board. And I know a lot of you just got started.
So over the weekend, whatever, maybe you just got started today. I know one guy. I talked to him literally. He's been in the business for less than 10 minutes, and he's like, hey, I just want to make sure I'm on this call tonight. So welcome to Dave.
Good to have you here as well. So tonight, let me tell you what this call is, actually. This call is done every Monday night. We've used the same phone number and the same PIN code for over a year. We never miss a call.
We're always here on Monday nights. So it's a fantastic place to kick your week off in the right way. My dog's excited. You can hear him in the background. He's jazzed about it.
But it's a fantastic way to start your week off in a great way. And tonight is no exception. We've got a fantastic topic lined up for you, as well as some really powerful people that I want to pick their brains a little bit here tonight. But also, we have some guests. Ah, you didn't know I saw you looking over the fence.
But we do. We see you. And so there's some folks that are actually on the call tonight who are not yet involved with the Empower Network. And some of them are looking for a business. Some of them already have a business, and they're trying to figure out how to get it off the ground or how to empower them.
So we're going to talk to some of them. And we're going to prove it either way. Certainly, Empower Network and our training and our products are a fantastic way to accelerate either one of those goals. So if you're not with Empower Network yet, just get in. We'd love to have you.
You're going to find tonight that the training is very nuts and bolts. I've got a couple of announcements, and then I want to jump into this topic. A couple of things. Number one, we have an event coming up in Austin, Texas. It'll be our third Empower Network event coming up in Austin, Texas.
Austin, Texas. Tickets are on sale. They're all in your back office right now, and the price is going up tonight at midnight. And so if you do not yet have your tickets to the Austin event, let me encourage you to log into your back office. And over on the right-hand side, you'll see a button that says, Release Your Inner Badass.
And I just think that's the funniest thing that we name our events, things like that. We've had a don't be a wussy event, right? Anyway, the next one is Releasing Your Inner Badass. But anyway, this event. Right now, I believe the tickets are $127.
We're going up to $147 tonight. And this will sell out. They have already told us there is a fixed number of seats, the fire code and everything. We know there's only a certain amount of bodies that we can fit into that room in Texas. And so this will sell out.
Please do not lollygag around about it because you can very, very easily put this off until after the holidays and then wind up being one of those people who are calling customer service, begging, please, I'll sit on the wall. I'll sit over in the corner on the wall. You won't even notice I'm there. Please, please. But there will be no room in the inn to borrow the holiday metaphor.
So please don't do that. Please don't lollygag around. I know that right now there's a lot of focus on the holidays. It's easy not to see past New Year's Eve right now. That would be a mistake.
So grab your tickets. You're a badass. I know you'll be there. Also, Thursday night, let me give you guys some advance notice on this. This is one of our products that we've had in the lineup now for almost a year.
And not to rest on our laurels, as powerful as the product is, we're actually revamping it to update it, make it more relevant, more timely. And we've been having a blast every Thursday night for the last several weeks recording a new module for the 15K formula product. And Thursday night is no exception. Thursday night is all about paid marketing. So we've had two fantastic segments with Chris Record.
We had an amazing module last week with David Wood and several guest speakers who were speaking on how to use video marketing, how to do it right, so that you're not just turning out meaningless videos, but how to actually create compelling videos that just cause people's credit cards to float up out of their pocket. And they want to buy something. And they want to buy something from you, no matter what your marketing, right? So seriously, last Thursday night, we could actually package that one module, and it would be worth the whole price tag of the product. But that's not what we do.
So we've got more coming. And Thursday night, a lot of you have been wondering, you know, how do I drive traffic with paid marketing? You know, where do I get leads? Where do I get lots of traffic? How can I get tons of leads and convert those, tons of traffic and convert those into leads in an affordable and efficient way?
And Thursday night, that's all we're talking about. So if you don't have your 15K formula product, get that now. And you'll be able to not only get the original product, but you also get all the segments of the new product, plus you get to attend these recordings live. So you're getting two products for the price of one, plus you're getting that right as it rolls off the presses, so to speak. So there you go.
We've probably got some more announcements. We've got a badass contest going on that I swear the numbers are amazing. It's a fantastic game to play. But I want to get into our topic tonight. Hang on.
My wife, my lovely wife, has brought me a cup of tea. Very cool. So tonight, let me share this with you, because I get to sit in the driver's seat tonight. David Wood was gracious to invite me to emcee the call tonight. And when he asked me, he said, hey, do you have anything you'd like to talk about?
What comes to mind? He had the idea of the, you know, you're releasing your inner income. But I think what comes to mind is I have done, and I'm going to say this, and I don't say this to be arrogant, but I want to say this to make a larger point. So please don't take it as ego at all. But because of the business model we have and because of the training that we have here and the application of three very simple principles, I had done a report yesterday just to see what my earnings were.
I was just curious, what have I made in the last 100 days? I've done a little over 200. I think it was like 201 or $202,000 in the last 100 days. And I was sitting back looking at that, and for one thing, I'm not so far out of the corporate America lifestyle that still doesn't blow my mind. Because I've made way less money working far, far harder than I have.
And so to look back at the last 100 days and say, well, amazing. Here's a former bookstore clerk that used to basically spend his days, you know. And I was like, well, that's what I did for a living. If you came to Randolph Mall in Asheboro, North Carolina, and you walked in on any day between 930 and 4 or 1 o'clock to 930, I was the guy with the Walden Books main tag standing behind the register or shelving books. And I did that for $6.25 an hour.
And I didn't go to college. And I bounced around the typical traditional MLM industry for years, trying to figure out which end was up, you know, chasing my friends and family and doing those little milk. Cookie parties in people's living rooms and, you know, making a list of everybody I've known since daycare. You know, I'm sitting there scratching my head. What was that kid's name in the crib next to me at the hospital?
Gosh, I should call him up and see if he wants that extra income, right? So I did all that. And I know what it's like to work hard, both in a regular job, you know, physical manual labor. And I know what it's like to just grind it out in the home business industry. And so as I look back on the last 100 days, and I have to ask the obvious question, right?
The obvious question being, why is it that we've got the – what are some of the commonalities that I see, not just in people that – my results, but people like, say, Aaron Raskin or Tracy Walker or Lawrence Tam or Justin Granger or Chris Rector or Rob Ford, David Wood, David Sharp, you know, Christina Minos. All these amazing people that are just getting phenomenal, phenomenal results. And there's always some commonalities. If you want to jot something down in your paper to kind of kick off the conversation, write down success leaves clues, right? Success leaves clues.
There's always some commonalities. And so after putting some thought into it, I realized, you know what? It still goes back to the same three-step formula, that every single time that I've had a major win in my life, whether it was personally or relationships, whether it was finance, money, income, whatever, tonight, obviously, we're talking about making money from home. Every single time, I've been able to point and say, you know what? There it is.
I'm like the detective, right? I'm on the scene of the crime, and I'm trying to figure out what caused something. And there it is. Here's this massive success. There's the culprit, the three-step formula.
There he is again. He's always at the scene of every crime. And so that's what I want to offer you guys tonight. And it's very simple. And there's nothing here that's going to require you to become credulous or – or engage in some kind of weird, mystical, anything.
We're talking simple nuts and bolts, that if you'll take what we're about to lay out here in the next, you know what? Probably 60 minutes. We'll probably be here for an hour unless we get carried away and just decide to start hanging out. But if you'll take what we're about to lay out here and apply it to any area of your life, I personally guarantee you will get amazing results. And the reason I can make that guarantee is because when we're finished explaining this three-step formula, I want to challenge you.
Look back to any time in your life when you have absolutely crushed it. You know, whatever it was. Learning a new language, meeting the girl of your dreams, meeting the guy of your dreams, making a big income. Every single time, it goes back to these three steps. Okay?
So I've got three special guests that I want to introduce you guys. These are people who inspire me. These are people who I like to spend my time around. Okay? These are people who, even when we're not at events, we find some excuse to, like, all get together somewhere and hang out because we just like being around each other.
We want to get – we want to – what's he thinking? What's she thinking? What's she got going on? What's her perspective on that? And so tonight, I get the best seat in the house.
I get to offer my perspective on these things, and I also get to learn something tonight about these three steps from people that are getting phenomenal results in all kinds of different areas of life. So let me go ahead and lay this out for you real quickly because it's really very simple. And the three steps are, number one, right thinking. Right thinking. Okay?
Right thinking creates right decisions, and right decisions create right actions. And what I'd like to do is explore these. And by the way, the reason I went ahead and gave you the formula up front instead of keeping you in suspense is because I want you to become friends with the idea that this is simple. This is not something mysterious. You know?
And chances are, good if you've been around any personal development ever, you're going to hear some things that you may have heard before. But let me challenge you to, let me kind of set the table with this, and I'll bring out my first guest. Let me challenge you to listen tonight with some fresh ears because some of the things that we're about to share with you, you are probably going to disagree with. Now, some of you are not along, you know?
But I believe if we explore these three steps with these three individuals, next 60 minutes you're going to bump into something that you don't quite agree with at first, and here's why that's important. If we told you tonight a bunch of things about these three steps that you already agree with, well, guess what? That's just a little pat on the back. We all get to feel warm and fluffy and hang up the phone and go watch something on TV or go hang out on Facebook. But there's no growth happening there.
Now, there is some growth sometimes in being reminded of something that you may have forgotten or something you haven't put emphasis on. But sometimes the greatest area of growth in your life comes from actually bumping into some information that you initially disagree with. And those are the ones you want to pay attention to, because if you'll stop the noise and the monkey chatter, as we call it, in your mind, and actually be open to the idea that hey, here's somebody that's making a ton of money and I disagree with them on this one little topic, now that's an area for us to grow in.
This was my experience, because see, I had some pretty ingrained ideas about how success was supposed to work. The only problem was I was broke as a convict. I mean, I could spout off all this stuff that I'd heard and read from, you know, reading and personal development stuff, but I wasn't getting the result. And I heard a guy one time, his name was Randy, he was training on stuff, and he said something, and I said, well, I don't know that I agree with that. And he said, your disagreement with that is part of what's probably keeping you stuck. And he said, here's the thing, just try it on. If it doesn't work, throw it away. Okay? You get to pick and choose which philosophies you want to adopt. But let me just offer this: if you've got a philosophy that's not putting thousands of dollars a week in your pocket, and you hear somebody say something that you might initially disagree with, let me invite you to just put the brakes on just a little bit and stop and be willing to be wrong about something.
And that's a big hang-up for a lot of people in life. They're not willing to actually be open to something new. They've got it all figured out, and like me, a lot of them were struggling, you know, like I was. So tonight you're going to hear a lot of different perspectives. Some of it you may agree with, some of you may be like, wow, that's a new flavor I actually haven't considered before. And those are the areas where I think you can really find some amazing growth.
So this thing of right thinking, let's start with number one, starting at the beginning, is always a good place to start. Right thinking, because it all starts with our how we think. A lot of people aren't doing any thinking, are they? You know, that's one thing, right? A lot of people aren't doing anything, and they're sort of knee-jerking their way through life. And when I started the call, a lot of people were saying, well, you know, I'm not going to be on purpose with our time tonight, and what I mean by that is part of what I think is right thinking is just being an on-purpose person. It's being self-aware enough that you can spot when you've kind of drifted over into automatic pilot, you know, and you're just doing things the way you've always done them, and you're thinking the thoughts you've always thought, and you're sort of doing the things you've always done.
How many of you have had the experience of getting in the car and you get so wrapped up thinking about something, and you get to the grocery store and you don't really even remember how you got there? You know, I used to drive back and forth to Atlanta from here in Dothan quite a bit, and I used to go a certain way for like 10 years. I would drive that same route. And one day I had a friend with me, and he said, why the hell are you going this way? I said, well, this is how you go. And he said, oh Lord God, no, there's a whole four-lane highway they opened up over here outside of Eufaula, you don't have to go that way anymore. But see, because I was not on purpose, because I wasn't engaged in right thinking, I was just knee-jerking my way through this same routine, all of a sudden I find myself taking three hours to go somewhere that other people go an hour and a half. And it's the same way with money.
And my guest, I specifically contacted this guy because I'm like, this is the guy, he's got this great perspective about just being on purpose, but he's also got a great story. And part of his story is this realization that I am where I am because of my best thinking. This is why it's not happening to me, I'm the one happening to my life. And when he got that, it's been amazing. He's inspiring to me because it's amazing to watch, and not just his business and his income, but in his personal life he's traveling the world, he's living that in Columbia, South America. He's dialing in tonight from South America, and he's just living life on purpose, and he's someone who's a great example of someone who just stopped knee-jerking his way through life and started engaging in what we call right thinking.
So, Justin Beringer, you on the line with him tonight? I am, Tony, can you hear me loud and clear tonight, man? You sound like you're here in Dothan, Alabama, you don't sound like you're in South America at all. Ain't technology amazing, or what, Tony? I love this. I know, ain't that a thing?
Hey, listen, I'm so happy you're on the call tonight. I'm glad that we were able to catch you at the last minute, and I know you could have had some other things planned, even though you're on this call every week, sometimes you're dialing in from the beach or whatever. But anyway, this topic of right thinking is just right up your alley. I just want to get out of the way here for 10 or 15 minutes and just take some notes, man. What comes up for you on this whole thing of starting from scratch with right thinking?
Great topic. This is actually very dear to my heart, because I realized that right thinking trumps like everything else, right? So I realized, by focusing on my intentions and some of the things I'm going to cover today, because Tony, you started the call off just genius, you said success leaves clues, and I couldn't agree anymore with Tony. So I basically took a few of the top characteristics I realized from some of the top leaders here in Empower Network, they're just having tremendous results, just different ways of thinking that you can start applying which are going to serve you.
See, something I don't like is self-limiting beliefs. And what I realized is that we all have self-limiting belief systems that limit our success in life. You ever wonder why you're not, like, ultra successful, but maybe you've been like myself, you've been grinding it out for five years on the internet, but for some reason you're not rich yet? You know, it took me four and a half years to figure this stuff out, right? So I'm going to be covering some of the biggest breakthroughs that I've discovered with right thinking.
And number one, having a big reason why, because without it, I believe in this industry, or just being an entrepreneur in general, you're pretty much roadkill. And just give you a small example, if I didn't have a big reason why when I got into this industry five years ago, after failing for four and a half freaking years, would I still be here? If I didn't have a big enough reason why, if I didn't have a purpose, and I can tell you the truth would be no, I would have quit and got like a nine-to-five job or did something different in my life. But because I had a big reason why, I wanted something greater for myself.
You know, I remember having a feeling when I was about seven years old that I would be successful and that I was special and that I was important, but I also had the realization, that's kind of like an early enlightenment introduction, that there's billions of people on the earth, so what makes me so special? And at that moment I realized it was my journey to discover in life what my purpose was. And with Empower Network, not only has it allowed me to fulfill my higher purpose, but it has inspired me to inspire others, which has been a big part of my life and serves a greater bigger purpose that I wasn't even aware of years ago.
But you got to have a big reason why, because difficult times are going to happen, things aren't always going to go your way. I can just be honest with you, know, big boys and big girls on the call right now. So by identifying your big reason why and connecting that passion in your life, that reason why you're waking up a little early, or that reason that you're not going to bed until two hours later than planned, because you have a purpose in life you can't not fulfill, that purpose for me, and some may think I'm crazy for thinking this way, but this is rightful thinking. I either want to get with what I want in life and be successful, or I don't want to be here. I rather die fulfilling my destiny than to just, you know, die a coward that never took the shots in life, and that's just the way that I think. So identify your big reason why before you go to sleep tonight, know what it is, so that you're going to be driven when the times get tough, you can stay motivated and you can be successful and stay on the path, you know what I mean?
The next thing I think of is picking a personal target that not only motivates you but something that's going to reflect your results. And I'll just share an example: some of you may say, you know, your target, I want to make fifty thousand dollars a month, but you don't really even know what you need to do to make fifty thousand dollars. So here's an example, Empower Network, real applicable for everyone on the line and everyone a part of Empower, we focus on two things: one is the power network, and the other is the ability to get to twenty-five dollar sales a day. And we know for a fact if we get two sales a day consistently for ninety days, that we can easily earn over thirty thousand dollars a month within ninety days, because all the leaders who are earning over thirty thousand a month, that have gotten to two a day for ninety days, are making over thirty thousand a month. So that's something we can control.
So knowing that, being an Empower Network, I have a focus every day, my focus is to get to two a day, and the reason why I do that is because it motivates the hell out of me, because it allows me to earn over thirty thousand dollars a month, inspire other people, and fulfill my higher purpose in life. So you need to decide, you know, are you trying to make thirty thousand a month? Well, you should know what your target is, and if it is thirty thousand a month, it should be two a day, and just be consistent with that. I find that to be important because I realize what you focus on is where your energy is going to focus, and if you don't focus on things that really matter, you're just going to be burning bridges like I did for four and a half years. So know what you need to do to get where you want to go and become passionate about it, you know, allow it to connect to your bigger reason why, so you have a higher purpose.
The next thing is take massive action, have a take-massive-action mentality, and that means don't just dip your toe in the water and just place an ad, but go crazy, place as many ads as you possibly can. Why? Because I believe, you know, looking at David Wood, he's the perfect example, because he is the perfect example for you to be able to do that, and I think that's a true story. How did he leave his van and change his life? He worked his ass off for about 90 days before he had a massive breakthrough, he didn't make much money for about 90 days, and then he had like a thirty-thousand-dollar month out of the blue. Why is that? He took massive laser-focused action, and even though he didn't see the results the same day or the next day, because this is a business and not a job, it's not linear, you know what I mean, he decided, he had the vision, and he went for it.
So what I'm saying to everyone on the line is that even though he didn't make much money at first, you can work your ass off for the next 90 days and you never have to go back to that mode. You could be in a different phase of your business, maybe a phase where you're making ten thousand dollars a month, and you never got to do those tedious tasks that you had to do to start in the beginning. So I just wanted to share that, take massive action, that's going to be the defining factor with your mentality. If you get an idea, act upon it, don't wait till next week or try to come up with the perfect scenario because you're over-analytical, like I am, and I do this all the time. But now when I get inspired, or I get an inspiration, or I download some information from the ether, or Buddha, or Spider-Man, you know what I do, I just act upon it, like right now, I stop everything else I'm doing and I just go for it. And thinking that way has drastically changed my income. So that's something that anyone can start applying, take massive action, and, you know, follow your intuition.
The next thing is have a long-term perspective. Why is that so important? Because a lot of people have, like, the wrong expectations when they get into business. They see all these people making money, and then they're like, I'm gonna give myself three days, I'm gonna blog every day for those three days, and if I don't become rich, this is a gimmick, and I'm gonna try the next gimmick. People think like this all the time. But I challenge you to think like an entrepreneur, I challenge you to think, you know, 12 months down the road, two months down the road, three months down the road, you know what I mean, because this isn't some fly-by-night, I'm gonna make some money quick on the internet, this is your business, and your business will become how you treat it.
So you want to have a long-term perspective. If I just got into this business and I had no paid advertising money, like when I first joined a year ago, and I didn't have any money to throw in advertising, I did everything for free. But you know what, I had a long-term perspective, I didn't say if I don't make any sales in 30 days of blogging I quit, I said I'm gonna blog my ass off until I become rich. You know, that's just a different mentality of what makes people successful or what keeps people poor. It's the way of thinking, right? So have a long-term perspective.
The next one, your business will become how you treat it, and you've probably heard this before, you know, treat your business like a million-dollar business and it'll treat you, you know, it'll pay you like a million-dollar business, right? And in Empower Network, one of the downsides of the company, it only costs 25 to get started, so a lot of people don't treat it serious because they say it's a 25 business, it's less than a dollar a day, and then they just neglect it, and they just watch all these other people make a lot of money, and they just forget it. What I challenge you to do is treat it like a million-dollar business, even though you only paid 25 bucks, treat it like a hundred-thousand-dollar-a-month business, like, you know, Tony Rush and Lawrence Tam. You ever wonder why they're making hundreds of thousands of dollars a month and other people are just broke, struggling, and can't get nowhere? Well, they treat their business a little serious, they don't let the 25 price tag create an illusion in their mind that this isn't for real. They know it's for real, and they take action upon it, getting upon their own success, you know what I mean.
And the next thing I want to talk about is don't be afraid of failure, embrace it. Did you know that baseball legend and Hall of Famer Babe Ruth, he was known as like the home-run king, but he was also known as the strikeout king? And I'll give you one other professional athlete example, Michael Jordan, he didn't even graduate, or he didn't even make it on the basketball team in high school. Did he quit? No, he got so damn determined, he probably created his big reason why there, that I'm not going to fail, I'm going to make it, I'm going to do the best that I can. And I challenge you to do the same exact thing, because when you're placing ads, I can tell you off the bat, just being real and telling you the truth, nine out of ten ads that you place aren't going to get any results. I can guarantee you the first time you shot a basketball, probably the first nine times you didn't make the shot. But did you quit, or did you keep shooting until you made it?
See, most people, you know, their biggest regret of why they fail and go from deal to deal is because they're afraid of failure, they fail and they quit, instead of failing over and over again until they succeed. That's a big secret to success, my friend, you got to be willing to take the shots. And Tracy Walker, who she'll be coming out a little later because she's just totally badass, Tracy shared something profound last week, and she said, as a coach, you know, we want to help you make money, we want to help you improve your stats, we want to help you perform, right, but if you're just going to sit on the sidelines, you're not going to get in the game, you're not going to take any shots. How could we improve your shots, how can we tweak your game so you can be a better athlete and basically earn some more money inside the business? You can't. So you have to make a decision to basically just embrace failure and welcome it, and know it's okay to fail, because by you failing over and over again, that's how you're going to get real-life, basically, experience, so you know what works.
And again, most ads you place won't work. I know I've probably created thousands of videos, and I can tell you probably most of them didn't get me leads. I can tell you, for the first 90 days blogging I didn't get a lot of leads, but after about 100, 120 days, it's when I started getting 20, 30 leads a day. It was consistency and not being afraid to fail. The next thing, so super profound, and I'm almost done, I just got.
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