Become a Social Media Ninja

Hey, what's going on guys? Paul CQ here. Cassandra Lee and together we are the Power Couple. What's up? I'm excited about this one, man.

We're talking about ninjas. How to be a ninja on social media. This is a cool one. Yeah, I like this one a lot. I like the title, first of all.

Yeah, yeah, yeah. You know, let me share a quick story with you, right? I had a guy message me the other day and he's like, My goodness, man, I see you and I see your husband all over social media, just constantly giving me tips, constantly giving value. And I get it. You guys are the product.

You are the product. How can I buy, right? Man, this was an awesome message that I received. When was the last time you received a message of someone just saying, Man, I get that you're the product. How can I buy?

Exactly. You know, this is so important. I think that a lot of people who get started in business, the first thing that they do on social media is post about why their business is the best. Why the competition is the best. Why the service is the best.

Why the product is the best. Why their product is the best. They talk about all these different things that have absolutely nothing to do with giving value to the marketplace. So I want to give you a little slap in the face. I'm not going to slap you literally, but I just want to give you a paradigm shift.

No one cares about your company, your product, your services. No one cares. No one cares about you. No one cares about it. What they care about is what it can potentially do for them.

Exactly. That's what they care about. Look, no one even cares about money. People care about what money can do for them. Exactly.

Exactly. That's a really powerful statement. Yeah, man. Powerful statement. Which is why a lot of people, man, when they get this understanding, they get this idea, what happens is that you're going to go about your marketing completely different on social media.

Completely, 100% different. Man, why do we call this a ninja? Because, man. Why do we call this being a ninja? You got to be a ninja on social media.

You got to be swift, man. Nobody can know. You got to be like a secret agent, right? You do. Ninjas are very secretive, right?

Yeah. They kind of creep around and they kind of just get the job done. Exactly. Very, like, in a slick way. Yeah, yeah.

They're in and out without anyone knowing. Stealth, right? They're stealth. Exactly. They're stealth, right?

And that's what you want to do on social media, right? You want people never to know what you do. I mean, you want people to be so intrigued, so curious. At the edge of their seat. At the edge of their seats.

Drooling. They just start going through your stuff until they figure out what you do. And in the process of them going through your stuff, they fall in love with you. Yes. Now, this is so key, guys.

Because this is how you go from, you know, being the hunter to being the hunted, right? You want people hunting you. How can I buy? Where do I buy? Where's the buy now button, right?

And it's all by leading with you. Leading with yourself. Exactly. Leading with the value that you can offer the marketplace. -huh.

That's what it's about, guys. That's the only thing that should be on your mind. It's you and your value, right? That's the only thing that you should be marketing with all over social media. So, how do we do this, then?

Well, here's a few things that you want to ask yourself. Number one, right? What problem, write this down, what problem does your service solve? Write that down. I mean, you're only going to get paid for solving problems.

Seriously. That's it. That's what entrepreneurs do. You know, they solve problems and they make a profit. They solve problems all day.

All day. Exactly. So, write this down, right? What problem does your service solve? Okay?

I want you to write the name of the problem. Very good, okay? Once you have the problem that it solves, the next question to ask yourself is, who has this problem? Who has this problem, man? Okay, now these are very, very important questions because I'm telling you, what we're going to help you do is become a ninja on social media.

We want to get people just chasing you for your service, okay? So, when you figure out what problem your service solves, the next thing to figure out is the people who have that problem. So, the only thing that you're doing is giving or presenting who you are and the value that you have in front of the people with that problem. Let me give you an example. Let's say, Paulo, you're a vegan.

And I'm in the business of organic chicken. Okay? Paulo's a vegan. I sell organic chicken. If I go up to Paulo and I say, yo, this organic chicken.

Woo! Wow. Boy. Did you say chicken? This organic chicken.

Look. Dude, I don't like chicken. No, no, no. Listen, listen, listen. Let me tell you.

There's so many recipes you can do with it. You can do X. You can do Y. Man, this organic chicken. Dude, look.

Hold on. I'm not. Okay. You're vegan? Dude, I don't eat chicken, bro.

You don't eat? No. My bad. Hey, man. I'm sorry.

You're wasting my time, man. You see what I'm saying? So, when you don't ask yourself what problem it solves, you're going to start trying to solve everyone's problem and they don't need it solved. He does not need organic chicken. I don't need chicken.

He's a vegan. Dude, I want vegetables. Exactly. The second thing is that if you don't know what people have that problem, you start talking to everybody. And then you become this annoying bug on the wall that everyone just wants to get the fly swat and just swat you.

They just want to swap you out. They want to get rid of you. You become a nuisance, right? You become this annoying mosquito in their ear. And you got to find a way to get rid of this, right?

You have to figure out how not to be this person, right? Well, I'm going to show you now how not to be that person. Exactly. We're going to talk about it right now. Dude, talk about it.

Yeah. Talk about it right now. Okay. So, once you know what people have the problem that your service solves, you got to find out where they hang out. Where are they hanging on social media?

What groups are they in? Dude, what hashtags? What hashtags are they using? What statuses are they posting? What friends do they have?

What leaders are they following? You got to figure out where they hang out, man. Once you figure out where they hang out, ooh, you just tapped into a goldmine. A goldmine of people who are actually interested in your services because they have a problem that needs to be solved, which is what? Your service, right?

So, once you find out where they hang, the only thing you do is not, no, no, no. It's not to say, hey guys, I have the best product in town. No, no, no, no, no. No, no, no, no, no. That's not being a ninja, all right?

You started out like a ninja and then you just took your ninja mask off and now everyone knows who you are, right? Right? Once you strategically find your target market, right, your avatar, your audience, right, now you have to do is be a ninja. All you do is present value, present value. One more time, present value.

It's all about the value that you give to the marketplace. Here's the reason why, guys. The more value, whatever your product may cost, if you exceed 10 times the value than what the product actually costs and you're targeting the right group of people and you're solving their problems like my wife just mentioned, they're always going to buy from you. Yeah. They're going to be obligated to buy from you.

I got a message one time from some lady who saw our training videos and she messaged me and she said, man, you guys provided so much value for me that I felt obligated to buy from you. So I did. Absolutely. Look. Right?

Check this out, man. You know, what is value? Because a lot of people have this misconception that it's like, oh, just give like five tips. No, no, no. Value is something that your audience can apply right then and there in that moment, whether they buy or not.

And you have to be okay with that. You have to be okay. You have to be okay with them saying, dang, this is so valuable. I am going to apply this right now. I no longer need your service.

I got it. Dude, I mean, of course you don't want that to happen, but you got to be okay with it because you're going to get some weirdos who actually just don't end up buying. You're going to get some cheapos that just they just want to take, take, take and never give. Right. What happens?

You got to be okay with that. What happens is this, though. They get so much value out of what you just give in them that they, like you said, will feel obligated to buy. Not only that. Right.

Here's the kind of value you want to give. Not just the kind that gets people to apply immediately. You want to give them the what. Not so much on the how. Okay.

You want to give them what. Okay. For example, let's say I was in the business of chicken again. Right. I'm going to give the what.

What organic chicken does. I'm not going to talk about how they can get it. I'm not going to talk about how I mean, how it works in the body. Right. Yeah.

I'm not going to talk about how it does. Right. The how is what they have to pay me for. Exactly. So you got to think about your services.

Right. Yeah. And you say, well, what does it, what can it do? How can it do it? Don't ever mention.

You just talk about what. And then throughout the value that you're giving, you want to basically lead into another problem. Yeah. Yeah. Exactly.

You want to lead into another problem. It's like as you're solving one problem, you're leading them into another problem. What is that problem? It's very simple. I mean, as you're explaining them, you always give them two ways.

Number one, look, listen, you can either do it this very long way that I just explained it to you, or you can actually just get started with me right now and we can solve the problem right now. Much faster. Way faster. Exactly. So, so the problem is that they're going to have to do it alone.

Right. No support. No support. The problem is that they're going to have to figure out the, you know, the, the kinks to it. Right.

Exactly. They're going to have to figure out where to get the nuts and bolts. Right. Or they can do it with you where you have all the equipment that they need. You have all, all the, the, the tools, the how tos, everything.

Right. And they're going to have to figure out where to get it. If they get started with you right then, right there, like seriously, but they do have enough value to go figure it out. They do, but it's just a really long way or they can get started with you and immediately solve all of their problems. So, so now you're probably saying, dang, this is some massive value right now.

You guys are going, wow. I just got a lot out of this 10 minutes so far that I've been listening to this audio. Well, here, here's something else, right? There's a question you're probably asking yourself, which is, well, what kind of value do I give? I mean, I know it has to get them to apply something immediately, but what kind of, what kind of value do I provide?

Well, it's simple guys. Very, very simple. Okay. If you think, if you go back to the first question I had you write down, which was what problem does your service solve? What problem does your service solve?

Yeah. Okay. When you write, when you take that problem, what you can do is you can make sub problems out of it. You can go more in depth about this problem. You can, you can dissect it and think of valuable tips to help create, you know, not, I mean a solution for the problem, but more of a, of a, a brand or an audience, right?

So the audience goes, man, this is the guy in the niche, right? This is the go-to guy in the niche is the go-to gal in the niche, right? That's what you want to start creating. And every single day, all you want to do is just throw out massive content, massive value. Just, you know, either you're spitting out videos, you're spitting out podcasts, you're spitting out blogs, you're spitting out, you know, posts on social media statuses, just everything, articles, just you're going out and about over and above and beyond with giving massive value to your audience for complete free.

So you can develop this, you know, you know, audience of, of, of diehard people who are just going through your stuff, looking for a buy button, searching for how they can, they can buy something from you. Completely different, different than just, you know, slamming them to the sales video, getting them to buy a product, right? Completely different from just saying, Hey guys, I'm giving a 10% discount off of my product here. If you buy today, it's like, and you get no likes, you get no nothing. No one cares about that.

Nobody cares about buying anything on social media. What you want to do is create a following, look, something that we learned this past weekend is that the bigger your audience is, if you can create a massive, huge audience, you will be able to sell anything to that audience, dude, you could sell anything because once you build an audience like that, right, man, they're diehard, they're diehard, man, they will follow you wherever you go and the more stuff you sell to them and the more products that you have in your business to sell, the more they're going to buy from you. One of the things that we learned is that, look, how do you get a customer to become loyal, right? And how you get them to become a loyal customer is by having them buy everything you have. Just bury them with your products, bury them with your products.

This is how you get someone to become a loyal customer when they just die from you. So stop focusing on all of your marketing and trying to freaking make a sale. No, you should be focusing all of your marketing on getting as many leads as possible, building a huge following, building a buzz on social media that everyone's just talking about you where they're just like, yo, you need to check out that, you need to go check out them. This person right here, this is the person you want to check out, check them out. You want to build a huge following on social media, on your email list, on your text marketing list.

And then here's what you do, right? Then you do a webinar, dude. I mean, once you have a following, right, you start doing live presentations, live webinars. I mean, this is stuff that the leaders talk about, right? And when we got started, for some weird reason, even though they were saying this stuff, right, we thought that the way we were doing it was going to get us faster results.

But it led into us taking forever to get results in our business, right? And the same thing's going to happen to you if it doesn't click right now. Right now, that's why it should be clicking. It should be definitely clicking. Did it click?

Did it click? Did you hear the click? Did it click like a mouse click? Did you hear the click right now? Dude, do you hear the clicking on my keyboard?

It better click, man. This is what it's about. You need to understand this concept. You need to go after it hardcore. You need to just push through and just say, I'm going to give free value all over the place on every social media platform, on any platform, period.

Build the biggest audience, build the biggest following, build the biggest list, and all you're going to do is be able to sell, sell, sell, sell, sell. You're going to find yourself never missing out on a pipeline of cash ever. Exactly. Your audience is so gung-ho for what you do. Man, this is how you be a ninja on social media.

Exactly. Exactly. I mean, we're going to keep this short. I mean, you know, I think that the stuff that we shared in these last 15 minutes are valuable enough for you to walk away, take, and apply it to your business, and probably get a result today. Let me ask you something out there, guys.

Are you guys going to go crazy giving massive value all over the place? You better say, heck yeah, man. You know what? I want you to tag us. I want you to tag us on Facebook, Twitter, Instagram, wherever.

I want you to tag us, man. That would be so cool. I want to, because what we want to do is support you guys. What we want to do is like everything that you're doing. We want to help you create that audience, man.

This is some powerful stuff here, guys. You need to go out there, take massive action, succeed in all that you do, man. Succeed in all that you do. This is why the inner circle is here. This is why the Empower Network created this inner circle, right, so that all of you can have a central hub, pick through the massive amounts of audios that is here, click on it, listen to it, and begin taking massive value.

We want to empower you to succeed in your business and in your life. Man, these last 15 minutes have been packed with some valuable content. Go and take action. I want you to take action. I want you to say it.

Say, I'm going to take action. I'm going to take massive action, and I'm going to do whatever it takes. Whatever it takes, baby. I'm going to give massive value to this world. Go ahead and start giving out value, guys.

This world needs it. Exactly. This is The Power Couple.