2015-11-19 Always having entrepreneur mindset- Michael Martin.wav

Michael Martin So well guys man, it's just been an amazing ride over the past I would say this is this marks our three-year anniversary actually in empower this past week and yeah, thank you and it's It's been wild I can say that and The cool thing is over the past year. We really had our breakthrough You know we didn't come to this game with a whole lot of internet marketing experience really none we did some MLM stuff and we Really just didn't get any results. You know we like I told you guys before we lost a lot of weight We looked really good. I guess for a little bit Need to try it again, but We look pretty good, but we didn't have any a real story a real income anything going and so We found in power a year or three years ago, and like I said this past year. It's just been insane We actually started, but we broke six figures it took us two years to get to six figures two years Would you like?

Do this for two years would you stick with it to get there? That's my question to you All right, and then things just took off. You know we had the iPass system rocking We were literally doing we've done about a hundred thousand dollars about every 90 to 100 days since then So we just broke four hundred thousand income disclaimer Results not typical if you're watching the live cast or the webcast you can check the link out at the bottom of the page I'm sure and So and say hey the webcast people real quick guys. What's up? You should be here But it's funny because you know we've had these amazing results you know and we know we're just going to do more because we've got an amazing team consistency in the house and So we know we're going to do more But everybody likes to look at What we have now they like to look at the result They don't always want to look back and see the journey the struggle was real Hashtag and So it was tough, man.

I mean Chrissy and I We got married back in 2005. We just celebrated our 10-year anniversary in Mexico this past week two weeks ago and It was tough man we got married we had a business We had a restaurant business that we had to sell in 2008 So I don't know many of you've heard this story yet But if you've heard it you get to hear it again. You can watch the iPass video too and hear there But anyway, so we actually we had a restaurant it was great Mexican restaurant I'm half Mexican in case you can't tell and My family actually was in the restaurant industry. They my grandfather was an immigrant He moved here to the States and started a Mexican restaurant like Empire around Atlanta. It was pretty awesome Food distribution, you know all this stuff.

So I was kind of just born and bred to be in the restaurant industry You know just I grew up in it. I think I like fired my first person when I was 15. I was like Yeah If you've ever been fired, I'm sorry but so it was it was just something that was in me and So I always kind of already had that entrepreneurial mindset Okay, like I knew what it was like to have a little bit of freedom. I watched you know, it's a restaurant 24-7 but you know, you're not having to clock in 9 to 5 and go. Yes boss.

Yes boss. Yes boss So I got to experience that so we had our own restaurant and when 2008 hit we all know what happened You know the bubble bus burst. I'm Southern. So we kind of make up our own words and So when that happened, we had to sell that restaurant for a major loss We actually put in probably about twenty to thirty thousand dollars personal guaranteed stuff Young and stupid didn't know Hey, this guy's offered me some money I'm gonna take it and so we did it that way and Man, we struggled we had just bought the house that we had always wanted We had it we have a son he's 15 now, so he was very young at that point we watched everything like literally Falling between our fingers like, you know If you just go to the beach and just pick up some sand and just watch the sand go between your fingers and just watch it just all fade away and It was tough, you know I'd sit on the front porch and just we'd have the for sale sign hoping to do the short sale and just hoping That we could pull something together kind of like pulling a rabbit out of a hat with our MLM company that I'd found and things like that. So the struggle was real The enemy was there So over that course of time I'd struggled in that MLM we had just filed for our bankruptcy This was in 2012 the very end of 2012 October of 2012 and We knew we had to get out of our house, so we'd lost our home as well That was with no income.

I mean we my wife was working I still couldn't find a job that would actually pay me enough to actually sustain us and Because I had no college I have no college degree I bailed out of college my first year So I'm one of those guys that doesn't have the systems paperwork or whatever that guy Where does that do that? Well, don't hope you don't come out here yelling at me. So we found in power in 2000 October of 2012 and I Was listening to what we're talking about tonight Or today, it's we're gonna fight the forces of evil and I was thinking What was the evil that I had to fight because it wasn't really apparent to me Then and it really just became crystal clear over the past year what the enemy was I had gone through many times in life where I could have been very successful at things I had gone, you know, I was a vocal performance major. I got all kinds of scholarships to go sing in college I was a I got scholarships for soccer. I had a business I had all these different things that came together, but my enemy The evil for me was success I Turned away success every time I had the opportunity to be successful in life.

I Turned my back on it I was almost afraid of being successful and the reason I say this to you is because a lot of you will come in here and you'll sit in here and you'll do Fine get all pumped you go. I'm gonna go home and kill it and then you go home and you're like, well I got everything. I know what I need to do but you don't do anything with it and That was that was me Until I found in power when I found in power something changed I Became I started plugging in the inner circle audios like Justin and D were just talking about. I started changing my mindset I started thinking and listening to people who were actually going to help me create the results that I wanted. I Would come to events and I would be plugged in I would be sitting on the edge of my seat Just listening and taking notes and just taking everything in Because I wanted more I wanted more and I wanted more and with that We started having some success We were finally open to receiving the success that we've been looking for No, was it fast?

I Don't know what do you call fast? I never made that much money from home What's going on and then from there we slowly progressed to four or five six seven eight and then we kind of stopped I Mean Alex. Oh, what are you doing? You're gonna get busy So we hung out for like two years like stuck it like we were between five to eight You know eight was our top and then we were usually around three or four For two years or yeah for two years And Then something just happened. It was at in Orlando October of last year.

I just kind of said enough was enough was enough and we just got focused We followed the daily activities that everybody keeps telling you about the eight core commitments blog daily read daily inner circle audio daily Market daily and we started to all of a sudden see that when we started taking these actions every day Things started to happen Who here does the daily commitments every day? Wow, okay All right, I just told you what you need to do bye see ya No So we were finally open to success and that's what got us to where we're at today So, you know a year so yeah It's been a we broke we broke our first like I said 100k it was December of last year And we've just been going ever since there's not a whole lot to the story other than that other than the daily actions We take I'm a very simple guy. I'm not super deep. You know, I'm just all I'm white and black You know what? I mean?

Okay, if you tell me to do this, I'm gonna go do it and That's what we try to do with our team and we've created boot camps and things like that are just focused on the daily action focus on the daily action That you're already taught in the products and you know what happened. I Think the other day we took the member signups board and we were like six or seven of the top ten people on the nut On the seven-day leaderboard within our team So What I say proof is in the pudding You know, I mean so what you have in front of you what you have in your hands works guys It really works But you just have to put in the work Okay. Now I'm gonna just share that was just some storytelling. Let me go ahead and like bust out some slides real quick I usually have like a lot of pictures and stuff, but we're not gonna roll pictures today For your anniversary my three, all right All right, just kind of what we were talking about Something that just kind of sticks in my head all the time all the time success is it's not a destination You guys are always like long success when I get there For me success is a mindset It goes day in and day out and coming into this What we've been able to do is the one of the reasons we've been able to create results that we have Through those daily actions is through video So who here knows what a pre-sale video is or a bridge video you do? Okay, keep your hands up that do know what it is How many of you have one or have done one that you're marketing with?

Nice. Cool. No hands drop. All right Something that we have done that's totally transformed our business is Creating a pre-sale video that just works. Okay, it's not fancy.

It doesn't have to be like super complex It's something that I just I think the last one I did I was like sick and I just said I gotta do it I Ramped him off Yeah You're like And it was like a two and a half minute video and it just converts like crazy But I'm gonna give you the concepts that we follow to actually do these videos. Would y'all like that? You got your pen and paper out. All right Talk kind of fast sometimes see I might want to be ready All right. So what is a pre-sale bridge video for those of you that don't know?

Okay For us very simply it personalizes your sales funnel, right? You get to be Inserted into the funnel now with the new iPod system I think you'll be able to do like custom funnels and things like that With the old when they actually had a bridge video it page in there that you could use but I don't know if they're gonna have that in the new one if they're gonna add that or not, but they do have the custom that you can do yourself, so Personalize your sales funnel put your face in there Secondly, it introduces the sales video and the presenter Okay, that's very important you want to kind of bridge that gap Because a lot of people may be watching you on social media They may be following your they may be on your list doesn't matter But they need to have that bridge or that gap bridge what the gap filled between? You and that presenter, okay And lastly the end result with all that it just lowers the walls of the prospect it lowers their guard It lets them feel like hey, this person is real and they're introducing this to me. So This is like very the simple. This was the old I pass Actual bridge video page and that's the one where I was sick and I was just like gotta do it But so very simple Welcome, and you can do this with your insta builder You can just build something very simple All it is a video page with a welcome at the top and a green button under it saying Click here to see more whatever to get instant access So these are my three R's to pre-sell success, I don't know All right, number one Be relaxed you know a lot of you like want to do videos and either you're you're like I used to be like shaking like Chihuahua poop in a pine cone, you know, you'd be like Set it up somewhere, you know get you a little stand I used to remember our I used to stack up like candles on top of each other I'd steal all my wife's candles from like the down the living room like the mantle and she'd come home and everybody's candles stacked up And then like my phone would sit on top of it and just you just do what you got to do You know, so but be relaxed get the phone out of your hands or the camera and just cut a simple video be relaxed But that doesn't mean don't have energy That just means Be calm Number two, this one's huge for me.

This one does a lot with us and helps us be relatable You know you all have you guys know what a target market is right your audience that you're trying to actually talk to Be relatable to them when you're to tell a little bit of your story very brief But tell parts of your story that people can relate to When I tell my story people can relate To losing their home a lot of people can these days people can relate To one into like reach out and do outreach we do mission work. So like, you know, we've been to Burkina Faso Africa Bolivia I'm actually leading another trip to Bolivia this year. I got asked to do it again, which is awesome Yes, and but you share things that people can relate to in the video while you're telling your brief story Okay Be relatable number three results And some of you are like But I don't have results Well, so use other people's results I spent I built my business in the beginning by creating blog posts sharing the stories of people like Alex and Justin and these guys Just share it results their results all around you. They're small wins. There's big wins One thing I would say about results is share results from people who like maybe they aren't making like a huge income yet Share those three thousand dollar Month results or those five thousand dollar a month or those two hundred dollar days.

Do you know that people will pay more attention to that? It's what we like to call it, too And then last but not least it's not an R. So it didn't get a four. So this is call to action Remember the page with me on the video and the green button below it You got to tell them to click the dang button And you can tell them multiple times click the button click the button click that I learned that from Dave They would always repeat stuff over and over click the button click the button click the link But yeah call to action tell them tell them what to do I had a hard time with this in the beginning telling people what to do. I Just I don't know why I was like I did it in the restaurants I don't know why I couldn't do it on a video But you have to tell people what to do.

If you don't tell them what to do. Is that it's that simple So some just some other quick tips smile That's that's a big one because I see so many people who do videos and it's like man. I'm not hey, welcome. It's good to see you Thanks for checking my page out and it's like I'm never gonna click that Smile guys show those pearly whites keep it under three minutes Keep it under three minutes. Don't even let it get to the three.

Let it be like 259 There's just visual like if they can see a timer or something. Sometimes it like it all it plays tricks with people So keep it under three minutes practice This is where that daily action comes into play This is we're doing daily videos daily blogs and things like that are gonna get you to making a better pre-sale video It just does you get more relaxed. You get more comfortable and you and you can share much better and Then last but not least my favorite one. Don't overthink this thing Don't overthink it Don't do 50 cuts and then you're like I still don't have a good one get one up And start using it, you know, I mean how many of you have videos in your YouTube that are still in private? You're not and you've never even shared them yet Yeah, exactly You got to get over that crap.

Just put a video up and let it go and then in the meantime continue to Enhance and get better in your skill set and then go for it again All right Keep it simple very simply and I'm gonna do it again. I'm gonna be early And That's it for the for the pre-sale video so guys man, it's just it's just an amazing to be here I just man I Really just want to see everybody succeed and it's like I said on the hangout the webcast the other day, you know You guys you guys don't even know yet. What's like really coming? You just you won't be able to wrap your head around You may not even wrap your head around it while you're here Maybe like when you get home, you're gonna be like What happened So you guys are in for a treat and the other thing get in the Ferrari and just drive the heck out of it Don't drive it like a in tow. Don't drive it like a, I don't know, some other slow car.

Just get in it and go. But you've got to get in it and go with daily action. Drive it like you stole it. That's what I'm talking about. So hey, if you're wanting to go fast, I need you to get up.

And then we're going to do a little fight the forces of evil chant, all right? One, two, three, fight the forces of evil, fight the forces of evil, fight the forces of evil, fight the forces of evil. Thank you guys so much.