Indiana were ranked first in the country, lost at home to an unranked team on a wide open layup with under a second left, and their coach finished the game still holding both timeouts. Keith Graber writes that up as a prosecution, and it is the liveliest thing here.
The rest explains. He answers what search optimisation actually is and, more usefully, what it is not, including the flat warning that nothing will happen in the first few months and that page titles and descriptions carry less weight than most people assume. He walks through signing up for analytics and finding the tracking code, which is the step that stops most people before they have measured anything at all.
There is a careful account of a fabricated girlfriend story in college football, separating what got established from what people carried on believing.
A sports fan explains marketing between arguments, and both halves are written for somebody who wants the plain version rather than the clever one. Take the analytics post if your site is running and you cannot say who visits it.