What is Facebook PPC and how does it work?
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
What is Facebook PPC and how does it work
Facebook PPC also called Pay Per click, can show ads based on key phrases or themes. The sponsored results allow people to buy ads in the search results therefore you will have more traffic for your app, page or place. Sponsored results will allow you to put a message on the most used features on Facebook. You will easily get more traffic because you can put a link to your page and it will be along related Apps, Pages and Places. The PPC results will always appear as sponsored, and this way you will clearly know that is an ad. You can hide some ads by clicking x, and it will ask you why you want to hide it. You can answer to the question with uninteresting, misleading, offensive, repetitive and other types of answer. In some cases, the sponsored page can appear higher than what you searched. This idea can steal traffic from competitors, but depends on the person that searched, whether he wants to click the sponsored ad or not. Facebook is currently giving sponsored results to large app developers such as Zynga and Match.com.
Sponsored results will be soon available to buy through Facebook’s ads API tool, the Power Editor. You could make a PPC page very easily, because you just need to log in your account and click on the advertising link that is situated on the bottom of the page. After you chose advertising link, just select the Create an Ad Button that is placed on the top of the page. After you did that step, now you need to go through a three section form and your ad will be created. In the design your add form, it will show some information about your new PPC campaign. Facebook lets you select users directed to your link from the Facebook network or from other places. You can even select an ad text or a graphic one that will surely increase the number of traffic on your link. After you went through all the steps than you can make a preview to see if everything was completed correctly.
The targeting section of the PPC is better than other ads because your ad will be viewed by people that you want. You can setup the age, gender, and marital status of the people that can view your ad. The local businesses can really use the PPC to their advantage, because they can setup all those things and they could make the link to be viewed only be people within their service area. The form when finished, it will ask about the financial details of your link. There you can select between two types of budgets, such as the daily one or the lifetime one. Daily budgets can send a little traffic daily until the campaign finished. The lifetime budgets send all the traffic to your campaign in the shortest time. You should think about both budgets and select the one that advantages your campaign better. You can see your add in a few hours, and when it’s approved you will see traffic going to your link immediately.