Hale Yes! writes the kind of multi-part tutorial that assumes you are actually going to follow along: a three part series walking Market America distributors through building a customer newsletter, starting with a dedicated Gmail account, moving to a free GetResponse account, and ending with an actual send, complete with a specific warning to avoid Constant Contact because it will not work with Market America's system and tends to cancel accounts right when you get set up.
The niche selection posts carry the same practical bent, distinguishing a job from a business by whether the income scales past your own hours, and warning that targeting everyone in a niche website means appealing to no one in particular. A post on David Sharpe's copywriting secrets, drawn from an Empower Network training session, boils down to one clear instruction: entertain first, because readers who are not engaged will not stick around long enough to hear the pitch.
This reads like reference material more than a personal story, useful in the order it was written rather than as individual entries to sample at random.
Follow the newsletter series in sequence if you actually run a Market America business. The niche posts stand alone for anyone earlier in the process.