Choosing a Niche – Something Every Blogger Must Do
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Choosing a Niche
I’ve been wrestling with choosing a niche for a while, so I thought I’d write on it. You may find something interesting and relevant to your own struggles. I’m hoping this helps in choosing a niche for yourself.
When you work for yourself, you have the freedom to choose what you do. That freedom is a double edged sword. Since you are “in charge” you can laser target opportunities that work or you can wander in the desert for 40 years.
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Choosing a Niche
In a previous post I talked about Evaluating Home based Businesses. (Click here to read)
This post looks at a part of the same topic – but from inside you.
Let’s start with some basic assumptions.
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Choosing a niche is critical – targeting everyone means that you don’t appeal to anyone.
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Choosing a niche involves be profit – spending your “business time” on something that can’t make money is a waste of time. (If this is a hobby, then go for it, but I’m assuming this is a business.)
What else is there?
Well, this is YOUR home business, it should be FUN for YOU!
Let me give you an example. I lost over 90 pounds
on a weight loss program my network marketing company
provides. This is a dynamite program and the only one that
ever worked for me. Weight loss is profitable and it is sure
possible to target sub-groups and create niches within
the group of people who need to lose weight.
But is that what I want to do when I grow up? – Not really!
How Do I go about Choosing a Niche?
So what it fun for me?
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Reading Science Fiction – probably not a profitable area for me
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Playing guitar and singing – definitely NOT a a profitable area for me
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Spending time with my wife – probably not a profitable area for me
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Working with computers and teaching people – ????
Okay, the last one has some possibilities.
I have already decided to help people in my primary network
marketing company learn how to recruiting on-line. Now I just
need to figure out how to target new people and help them learn
1) the value of network marketing (leverage) and 2) how to do
network marketing recruiting on-line.
As I look at this niche, it is still too broad, but it is a start. I can have fun,
be profitable and define a narrow niche.
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Online Marketing Professional
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