Understand A Capture Page And How It Will Help Generate Leads
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Why Use A Capture Page
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A capture page is a huge part of the automation process when it comes to setting your business on autopilot.
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Meaning you can step away from your business and still generate leads and sales.
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Did you get started to work 24/7 in your business? Or work a few hours and spend the rest of the day doing what you love to do.
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I am thinking you started to have more time for yourself and loved ones. 🙂
That is the reason I got started.
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But that is not what happened at first.
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I ended up driving around putting sticky notes on cars,
spent hours on social media posting irrelevant, spammy pictures
And talked to people that were not even interested in starting their own business.
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I was putting way too much time into pointless tasks that would take me hours to complete with getting little to no results.
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So once I discovered this thing called a capture page.
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Things started to change.
And the same thing will happen for you when you utilize a capture page.
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What Is A Capture Page
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So what is a capture page? It is a simple webpage with one purpose to capture visitors information. It can also be called a squeeze page.
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This page is specifically designed to capture emails, names, numbers. Then those visitors become your leads.
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Think about it you can send anything to their inbox.
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Which is why you want to be very true to what you promised when you send something to your list.
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Now you may have heard of the term landing page.
A landing page is like a home base . It could be your blog or website.
A link on your landing page can go to your capture page.
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Create A Successful Capture Page
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So now that you know people will give you there information for what they really want which is your free offer.
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Some ideas for your free offer could be:
- Released a course over a certain amount of days.
- EBook
- Podcast
- Checklist or To Do List
- Webinars: Live or Previous
- Consulting
- Free video series
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Now let’s talk about what to write on your capture page to get visitors interested in entering their information.
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Know your audience and what their problems are. What do they need a solution too?
- On the capture page describe a problem your audience is experiencing. It is important to stick with one main topic. If you have multiple ideas create multiple offers.
- Then offer a solution to your audience in exchange for their information. You can create your offers in any of those forms I stated above.
- Then make sure to follow through and deliver whatever you promised. You can follow up with an auto-responder.
- After you have their information continue to provide value on a regular bases related to what your audience is interested in.
*It is okay to have multiple lists. With different people, and different interests.
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Tools you might want to use:
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Capture Page: I use LeadPages. It costs money but there are so many options.
I also use a blog that has A built in capture page like the picture below.
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Auto-Responder: I use Aweber. There are tons of options but I have found I like this one the best.
Now that you know what a capture page is start building you email list with these 13 tips.
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Your Friend,
Christina Spohr
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