Strategy 2: Content Marketing

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

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Strategy 2: Content Marketing (Video & Blogging)

Strategy 2 is broken up into 2 section videos and blogging.

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.Video and Blogging combined is Vlogging if you did not know that already.

Making videos and blog posts helps generate quality traffic to your business.

To be honest it is a whole lot easier to do a blog and video, then sit on the computer all day posting on social media and messaging random people about my opportunity.

The reason is because once I created a video or blog post I didn’t have to go make the same video or blog 30 times to send to 30 different people. I made it  once and hit send/share.

Down below you will learn how to get traffic to your videos and blog posts.

Generate Traffic Through Video Marketing

Benefits From Using Videos

 1. YouTube is one of the top ranked social media sites in the United States. Why not be where everyone is at?

2.  Videos is a way to express yourself and show people who you are.

3. YouTube has free analytics for you to use.

Videos freaked me out at first, but once I realized it is okay not to be perfect.

If I mess up or stumble on camera I could edit it out or just leave it.

People won’t mind, it lets them know you are not perfect.

Plus, it lets them know it is okay not to be perfect either.

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Generate Traffic To Your Videos

1. Put your website in your video descriptions.

2. Share your videos across your social media sites.

3. Have a clear call to action at the end of your video. Tell your viewer what to do next; like, comment, share, click a link. What do you want them to do?

4. Create a catchy headline that draws people in.

5. Find keywords that are relates to what you are talking about. You need to use the Rank Formula to get your videos ranked in the search engines. (we teach the rank formula in one of our products, you can access on Freedom Empire Website)

7. Create an ad promoting your video.

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Make Appealing Videos For Your Audience

1. Create short 2 – 3 minute videos to keep peoples attention.

2. Create engaging, relevant, helpful content that your target audience is searching for answers too.

3. Check the quality of video and sound. If your face is chopped off or the sound is muffled or quiet, people will have a hard time understanding you.

4. Use a laptop, phone, camera to record your videos.

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Let’s Talk Blogging

Purpose Of A Blog

A blog is your home page, your personal spot, your space.

I mean think about it you can pick what to write on your blog, what pictures and videos to posts, what products to promote, what the banners should  look like and so many other great features.

But the point is there are no other distractions and other ads from other companies that could distract your visitors (traffic).

A blog has banners, which leads to your capture page, and then they fill in their information and become a lead.

You can also have an opt-in form on your blog which is a capture page built into your blog.

 (scroll down to learn what a capture page is)

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Get Traffic To Your Blog

Like videos, blogging is a great way to brand yourself, express yourself and generate traffic.

If you have zero traffic coming to your website, then how are people supposed to see what wonderful content you created?

They won’t.

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4 ways to generate traffic to your blog.

1. Promote your blog on other social media sites.

3.  Create an ad on Facebook or Instagram promoting your blog post.

4. Share your blog post in Facebook groups.

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Use A Blog To Build Your Brand And Business

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Do you want to send someone else some traffic?

Probably not.

If you focus your selling on other peoples sites your visitors will see other peoples ads and content.

Like Facebook, it is great place to market and generate traffic. But you have to take your traffic some where, like your blog.

As you can see on the right Facebook can be distracting and as I am sure you know it is easy to get on Facebook and then spend a little to long on there because you saw something interesting that distracted you.

I’ve done it. 🙂

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Think of your blog as your home page.

This is where you know you can control what your visitors see.

You know it is a safe place to send your traffic to and they will not buy something from someone else.

Like in the picture to the left.

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I realized one of the best parts about blogging is I only had to do it once.

I didn’t have to be there to talk and explain myself over and over and over again to people that might or might not be interested.

It is nice that once it is written you just have share your blog post.

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Keep in mind you want to brand yourself not the company you are promoting.

Put YOURSELF in your business. Stand out from your company and other competitors.

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Access Strategy 3:  Build A Community

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Your Friend

Christina Spohr

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p.s.  Leave a Comment Below.

What is your favorite thing you learned?

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