Hip resurfacing as an alternative to a full replacement, written by somebody facing that decision, is not what you expect next to keyword research. Jeffrey Burns kept both, plus a running interest in economic figures that most bloggers would not touch.
The economics posts bring in a guest writer who works in market research, and they go after the measures themselves: what the labour force participation rate counts, why the headline unemployment figure argues with the participation figure, what deflation means when spending collapses rather than when prices merely dip.
The blogging posts are practical and short. A free tool for keyword research. Three steps to tidy up a blog so search engines can read it. Muting a conversation that will not stop notifying you.
Then comes a post about looking in the mirror and seeing the child you were, which arrives without warning and is the most personal thing on the blog.
Come for the hip surgery posts if you are weighing that decision, and for the economics if the official figures have stopped convincing you.