Turn One Piece of Content Into Five Languages of Reach
Dave Wood spent yesterday’s episode on two strategies for multiplying online income without doing more work. Today he finishes the list with the two biggest levers he says he has: pushing one piece of content into more formats, and pushing that same content into more languages. Here’s the episode.
Hey there my friends, it’s Dave Wood again. In yesterday’s episode of The Daily Shortcut, I began a two-part series to teach you four simple keys to optimizing and also multiplying and expanding your income online without doing any more work, just by adding systems in different parts of your business.
As a quick review of yesterday, I taught you two out of four of the main strategies that I use for expanding your reach on a daily basis. Strategy number one is to create behavioral dynamic responses in your sales architecture: changing your marketing based on the behavior of your list, and multiplying your sales from the same traffic by simply changing the way you market to people who respond to you in different ways, just like a salesperson would change the way they sell to a different kind of a person. But you’re doing it automatically.
I also covered strategy number two, which is split testing each part of your behavioral response sales process. Once you have a process in place, you can test different ideas on each part of it, such as changing an opt-in headline, testing a two-step opt-in process versus a single step, or maybe testing different text or colors on a button. Every time you have something that works a little bit better than the last process, your income will actually expand beyond the increase in conversion of the single step that you just improved. Because of the concept that is called compounding. Let’s get into strategies number three and number four.
Strategy Three: Move the Same Content Across More Modalities
Strategy number three is taking your content and moving the same content you make across increased communication modalities. Content is by far the most powerful marketing strategy online, and it continues to work over a long period of time. In fact, it’s actually the only thing that’s worked basically the exact same way since the internet first existed, but it keeps getting better and easier. A lot of people create content. They create written content, or they create videos, or they create a podcast. They do one thing. However, you can create all of those pieces of content from one thing, just by expanding your system and adding people and processes as you get into profit, people who follow content syndication and promotion checklists. That will multiply your reach from the same amount of work. The general rule is this: if you’re creating content, you’re going to have superior reach if you share it in more ways.
You can take a video, for example, like this one. You can transcribe it, and then you can turn it into a written blog post. A written blog post will get more reach than just a video. You can also take a written blog post and create a mind map (you can outsource that, for example, on Fiverr), or you can create a PDF workbook from the same piece of content. A PDF will get indexed in Google. People will download and share the PDF, and they’ll have something on their hard drive with your links in it. You can take the PDF workbook and turn it into a podcast. You can take the podcast and turn it into a podcast site that will get indexed in Google and increase your podcast downloads. You can take all those pieces of content and create traffic case studies you can use as opt-in pages, and you can retarget traffic to generate leads. Then you could take any of that and sell it as little front-end processes to bring in more customers to your business.
I want you to ask yourself this question: how can I take this content and multiply its exposure through increasing networks of people, without actually increasing my work? When you think through all your systems like that, your success will begin compounding.
Strategy Four: Multi-Lingual Expansion Systems
Strategy number four is to create multi-lingual expansion systems in your business. Anything that you can do in one single language can actually be done in five languages at once, or it can be done in 20 languages. Just adding language in an internet business model opens up new markets, if you’re doing information marketing, blogging, coaching, online webinars, and things like that.
For example, this Daily Shortcut show right now, it’s just a content show. However, after the initial optimization of the show process, you’re going to see some of the things already planned and scheduled: a podcast rollout that everybody can make money with, a YouTube show rollout, and new content networks rolled out from the interaction and gamifying of this entire same process. You’re also going to see multi-lingual expansion that will auto-stack browser language and teach the same things in Spanish, German, Portuguese, and more. Every time our profits go up, we’ll add new show languages and new behavioral responses all the way through. I’m going to take this single show that you’re looking at right now, and I’ll get a million people a day watching it, through following this strategic optimization and expansion process for the next 24 months. What you’re seeing right now is the baby version, and it’s kind of taken its first steps in learning to walk.
So what exactly do we do here? What we do with our business is we do the complex things that require growing teams of people and complex systems. In other words, we’re giving you complex systems that get more complex for us over time, but it actually gets more simple for you, and your user experience continues to get better. We help people by doing all of these things for them, so they can follow a step-by-step checklist of assignments that takes them less than an hour a day, and improve their sales, their income, and their own business at the same time as they’re learning and growing. This is a better way to grow your income.
Full episode transcript
Lightly edited from the original recording — fillers removed, nothing added. Income disclaimer.
Hey there my friends, it's Dave Wood again and in yesterday's episode of The Daily Shortcut, I began a two-part series that's there to teach you four simple keys to optimizing and also multiplying and expanding your income online without doing any more work just by adding systems in different parts of your business. As a quick review of yesterday, I taught you two out of four of the main strategies that I use for expanding your reach on a daily basis. Strategy number one is to create behavioral dynamic responses in your sales architecture. Basically what I talked about in that episode is how to change your marketing based on the behavior of your list and also to multiply your sales from the same traffic by simply changing the way you market to people who respond to you in different ways, just like a salesperson would change the way they sell to a different kind of a person, but you're doing it automatically. What I found is that every time I add a behavioral response that makes sense based on what the person is doing it actually tends to increase sales.
It doesn't every time, but it tends to most of the time in my own business. I also covered strategy number two which is split testing each part of your behavioral response sales process. Now once you have a process in place you can actually test different ideas, just try things out and try marketing techniques that you're learning on each part of your process such as changing an opt-in headline, testing a two-step opt-in process versus a single step, or maybe testing different text or colors on a button. Every time you have something that works a little bit better than the last process your income will actually expand beyond the increase in conversion of the single step that you just improved because of the concept that is called compounding. I'll talk about that more and train on it in a future free episode if you just opt into the page below.
Let's get into strategies number three and number four. Strategy number three is taking your content and marketing it. and moving the same content you make across increased communication modalities. What I mean by that is content is by far the most powerful marketing strategy online, and it continues to work over a long period of time. In fact, it's actually the only thing that's actually worked basically the exact same way since the internet first existed, but it actually keeps getting better and easier.
However, if you take the same content, you can multiply the traffic you create from the same amount of work by expanding the context in which that content is shared. In other words, a lot of people create content. They create written content, or they create videos, or they create a podcast, they do one thing. However, you can create all of those pieces of content in the same way from one thing just by expanding your system and adding people and processes as you get into profit who follow content syndication and promotion checklists, and that actually will multiply your reach from the same amount of work just by improving a system. The general rule is this, if you're creating content, you're going to have superior reach if you share it in more ways.
You can take a video, for example, like this one. You can transcribe it, and then you can turn it into a written blog post, a written blog post will get more reach than just a video. You can also take a written blog post and you can create a mind map, you can outsource that for example, on Fiverr, or you can create a PDF workbook from the same piece of content. A PDF will get indexed, indexed in google people will download and share the pdf and they'll have something on their hard drive with your links in it you can take the pdf workbook you can turn it into a podcast you can take the podcast you can actually turn it into a podcast site that actually will get indexed in google and increase your podcast downloads you can take all those pieces of content and create traffic case studies you can then use as opt-in pages and you can retarget traffic to generate leads these are just some examples and then you could take any of that and you could sell it as little front-end processes to bring in more customers to your business in other words i want you to ask yourself this question and that's this how can i take this content and multiply its exposure through increasing networks of people without actually increasing my work when you think through all your systems like that your success will begin compounding as you build a better and also more profitable method of exposure strategy number four this is to create multi-lingual expansion systems in your business now this is the thing anything that you can do in one single language can actually be done in five languages at once or it can be done in 20 languages and just adding language in an internet business model it opens up new markets if you're doing information marketing blogging coaching online webinars and things like that for example this daily shortcut show right now it's just a content show it's just a content show it's just a content show it's just a content show however after the initial optimization of the show process and also the total shortcut system funnel that we're in the process of releasing in waves over the next couple of weeks you're going to see some of the things already planned and scheduled including for example a podcast rollout that everybody can make money with a youtube show rollout you're going to see new content networks rolled out from the interaction and gamifying of this entire same process you're also going to see multi-lingual expansion that will auto stack browser language and teach the same things in spanish german portuguese and more that'll be built into our whole content network and every time our profits go up we'll add new show languages and new behavioral responses all the way through that'll translate across every modality and then you'll see way more than that i'm not going to talk about it probably shouldn't teach for free but i'm going to take this single show that you're looking at right now i'll get a million people a day watching it through following this strategic optimization and expansion process for the next 24 months using these strategies and also i'm going to be rolling out some top secret strategies that we'll teach to members as well to help and that is going to happen as you pay attention to these episodes as you follow the continued processes and as you continue paying attention in other words what you're seeing right now is the baby version and it's kind of taken its first steps in learning to walk if you watch and pay attention as i continue to make this i'm going to help you change your life i'm going to help you change your business while you make money and as you expand your own life and reach at the same time so what exactly do we do here well what we do with our business is we do the complex things that require growing teams of people and complex systems in other words we're giving you complex systems that get more complex for us over time but it actually gets more simple for you and your user experience continues to get better and it maintains and it increases the simplicity you the social friendliness and the gamified action and the steps that we have you take in order to get results in your own business you may not know what i just said and that's okay because what we do is we help people by doing all of these things for them because it tends to wig people's brains out so they can just follow a simple process to grow daily they can follow a step-by-step checklist of assignments that we release each day takes them less than an hour and then what they can do is they can improve their sales they can improve their income and they can improve their own business and they can improve their own business and they can improve their own business at the same time as they're learning as they're growing as their business is making more money in other words this is a better way to grow your income just by paying attention you're going to learn these strategies and that's what we do so right now participate with us by commenting and sharing this on facebook you're going to be able to win prizes just for interacting and when you put in your name and email in the form below after you comment and share you're going to be able to download a pdf transcript of today's episode and also a daily download a workbook and a system that you can become a part of and you can begin the process in your own business of growing with us as you continue making money online expanding your influence and keep getting more happy and more rich so let's take action together and massively multiply your sales and income and you will understand these concepts with me over the next handful of episodes are you ready leave me your thoughts in the comments below and let's lock arms let's fight the forces of evil and let's go out and change the world one show and one episode and we'll see you next time bye and one assignment at a time i want you to remember as you're downloading your daily bonuses you are an incredible human being and you do have the power to do great things and you do have the power to do things that you don't understand my goal in these episodes is to empower you to build a business where you build a life at the same time and completely transform the way that all your life operates and if you keep paying attention listening watching downloading taking action you are going to continue to get better results right now put in your name and email below this form of the page take action and i'll see you on the next page and remember you have the power
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