Patterns of Linguistic Influence: The Language Nobody Argues With

I'm actually going to have them bring out another whiteboard, you know. By the time we're done, we'll have five of them. No, I'm just joking, right? So I wrote some things up here before. We've got a sales process, which we covered actually in another training.

But this is what I was walking through in our affiliate stuff the other day. Because this is what we do when we sell, right? We have to walk people through those processes. Because people make decisions from a balance of things, right? Number one, they have to have motivation of something they're going towards.

And people don't always need these things. That's what I want you guys to understand. Sometimes people are kind of already on an edge, and you just kind of need to push them over it, right? And then it's easier, right? But sometimes you need to walk people through everything, right?

So when you're dealing with a group, you need to sell to the group in a way that will get as many people as possible to buy, which usually requires a little bit more selling. That make sense? If you're talking to somebody one-on-one, you might just kind of push them over and push their button and just get them started. But in a group, you need to talk to the whole group. And to do that, you need to talk in a way where everybody kind of interprets it their own way in a way that leads to the result that you want, right?

Because remember, people are not hearing what you're saying. They're hearing their interpretation of it. So we've got sales process. These are just useful ways of reframing different beliefs and stuff. And I think I'm actually missing one.

Hold on a second. I've got reality strategy, counterexample. Oh, yeah, yeah. I'm missing two of these here. So I've got...

Let's see. I'll just... These are out of order for what I prefer to do. But anyways, we've got hierarchy of ideas. And then we actually got my favorite, which is apply to self, right?

That is my favorite belief change pattern ever, ever. And here's kind of what it looks like. You know, when people have an objection or they have an excuse or they have some crappy belief, you just take the belief. And you apply it to itself. And it usually destroys itself.

And it's really fun to do, right? And like an example would be, you know, people, you know, people, you know, say things like, you know, cancer kills people, right? And things like that. Like that'd be an example of like a belief. People say that cancer kills people.

And you could respond by that belief has spread like cancer and really needs to die, right? That's an example of a, of a apply to self pattern, right? But you could do that with anything. Almost any belief, when taken and applied to itself, if the belief is just kind of a statement, usually just kind of like deconstructs it. So it's actually my favorite one.

But anyways, so we've got, here we've got a pattern for framing suggestions and calls to actions and, you know, the way that you're framing things. And then we've got, you know, neurological levels here, which is different levels of communication and different things that you're aiming at changing. And the key is, the higher the level you change, the more things change, everything changes below it. So if you change here, it changes everything here. If you change this, it changes everything here, but not necessarily up.

But if you do change things lower, it can alter the things above it over time. Like if you change somebody's environment over time, it can change every other part of who they are, right? Because people get around better people. They get around different people. Different information, that can change, you know, who people are.

It can change what people have the capability to do. And then we talked about unconscious phenomenon, which I didn't list up here, but I'll go ahead and write them out. I'll just put unconscious phenomenon, UP, right? There's a up, if you could remember it. Like that movie with that old guy floating around with the balloons, right?

So you've got unconscious phenomenon. And for the unconscious phenomenon, we have got age, progression, right? Age regression. And remember, these are not, I'm not talking about just remembering things. I'm talking about automated unconscious processes that happen at varying levels, right?

We've got dissociation. A lot of these are actually protection mechanisms, but they also are there to help you accomplish certain things. They're kind of built into the brain for whatever reason. Amnesia, or you've got, excuse me, post, behavioral suggestions, right? Then you've got amnesia, although you won't remember that one, right?

You've got positive hallucination. I'll just write it down. Positive hallucination. You've got negative hallucination. Time distortion.

Sensory distortion. Variants of all those. And the thing is, is that there's more, but they're not really useful. Unless you're a doctor. Right?

Unless you're like a stage hypnotist or something. Or you're, you know, you're trying to create weird phenomenon to be a weirdo. Parlor tricks and whatnot. You know, if you're a therapist or something like that, they might be useful. You know, like you've got arm catalepsy is actually a name of an unconscious phenomenon, which, you know, you're getting people to do this, you know.

So unless you're trying to just, you know, play around with people and see if you could get them to lift their arms in a meeting, which you could totally do from suggestion. It's not really that useful for anything, you know. But in any case, so those are the main, those are the kind of the main framework to apply all this stuff in. And in my opinion, for what we do, all this stuff really needs to go back to the sales process. Right?

Because remember from the last training, who here remembers the training on team building? Right? A quick recap is when we're building an organization, you always want to be doing as many things as you could do at the same time, okay? Selling, upselling, producing and duplicating downline and promoting the next event at the same time if you want to create the best result when you're building your team. If you're teaching your team, the best way to teach them is by selling with them in front of as many people as possible.

Because if by training them you're actually selling with them, they make money while you're doing it, right? And also you're training them what to do in a way that if they do it, they actually make money. And they make money while you're training because you're selling to their people for them. Right? And if they teach their people like that, their people will get results too.

And then you don't have to go back and promote the next event if you already did it when you were doing that. Right? Because the events hold groups together. Does that make sense? So that's kind of like a quick short recap of eight-hour training that I did at the last one is you want to do as many things as possible at the same time.

So for us, everything feeds back into sales. Because what do we get paid for? Sales, right? Now there's barriers that run into the way of sales. Right?

But really what we do is we sell stuff. Right? Everybody repeat after me. We sell stuff. You sell stuff.

And I'm okay with that. I'm okay with that. Right? I'm not okay. I'm not okay.

Right? Right? I market. I don't sell. It's like.

if your marketing isn't selling stuff, right, then it's not very useful marketing, is it, right? The purpose of marketing is to sell more stuff, not to say I'm such a big wig, right? I love it when people actually put these things up and they're like, let's do attraction marketing, you know, let me give you everything I ever knew in my life for free, right? I was scammed into that too. And just playing around, right?

And the reality is, is that giving everything you ever knew in your life away for free doesn't allow you to make money from what you do, unless by giving it away for free, what you mean is get on this free presentation where I'm going to sell something to you. In which case, it does mean giving stuff away for free makes you money. But sitting there and making like hours long tutorials on stuff does not make anybody in this industry money ever, unless they're selling it. That make sense? You're like, that doesn't make me very comfortable, I want to give value.

No, you want to be nice because you're afraid to, ask people to pull out their credit card and just make a decision, right? Okay, so now we're going to get into language patterns, right? And I'm not sure if I should write these out too when they bring the whiteboard out, but I'm just going to start talking about them while I'm talking. Now, guys, this is a bunch of complex stuff that I'm talking about today, right? And if you don't remember anything I say today, right?

Just remember that what you need to do is go recruit and sell, okay? And it's okay not being good at all this stuff. For a while. And most people in here who sell and recruit a lot aren't really good at most of this stuff. They're only good at one aspect of it or something, right?

So that's okay. This is a framework for you to understand why things are working. So over a period of time, you can become more and more and more powerful. Because hopefully if you're building this right, you're going to be progressing from one level of building to another level of building. Because if you're not progressing, you'll get bored, you'll get frustrated, or you'll just get, it'll just get old to you if you're like most of us.

Because most of us are like ADD is snot, you know what I mean? And we just like, you know, can't stand society. And so we, you know, joined one business and joined another and joined another. And Empower is freaking cool. But Empower Network keeps growing, and that's why it keeps staying interesting.

And that's why you want to stay in it forever. All right. So anyway, we got, we got linguistic patterns. And these really are directed at getting people to do things, right? But also, it's in getting people to see things internally in a certain way.

Because when you're talking, for example, in a presentation, everything that you frame should be framed in a way that leads people towards making a decision or kind of getting out of the room or hanging up on the webinar or wherever you're doing it, right? For me, if people aren't going to make a decision, they might as well just get off the video, right? I'm totally cool with that. You know, I'm fine with somebody starting a company and not working. to play a video and stopping it because they're not a prospect, right?

Because some of the stuff we say, I want you guys to really listen to this here, I would not say to a normal person, like the way I make fun of jobs and stuff, I wouldn't say that to somebody who's like working in my house or like somebody who's my employee because number one, I need my employees, but number two, they actually like their jobs and we treat them well, and number three, they probably want to be employees, right? So who do I make fun of jobs to? I make fun of them to people who hate jobs, who have paid to be in a room to learn how to not have one anymore, right? Because when I make fun of the job, I'm reconfirming to them what they want because I'm like that too, right? But I'm talking to you guys, I'm not talking to my employees because we need them.

Everybody repeat after me, we need great employees. I just don't want to be one, right? So it's different, right? Does that make sense to all of you in the room, right? If everybody was like a network marketing.

entrepreneur, I mean, what in the world would get done, right? Nothing, you know, nothing would get done ever. So not everybody even should get in this kind of a business, right? So we've got linguistic patterns, right? And I don't want to overcomplicate this if you're, especially if you're new to this kind of information, what I'm going to do is I'm going to describe each one of the main ones.

These are not all of the linguistic frames you can use. These are just really useful ones, and then I'm going to give examples of them and how to use them. And I want you to really, what I want you to do is hear the examples, because what's going to happen is as you listen to them, your brain is just going to start picking up on them automatically. And as you listen to them, the mirroring neurons inside will just start replicating the behavior and the way that I speak, and you'll notice yourself just doing it when you turn on a camera and decide to make videos. Because as you do that consistently, practicing these ideas and listening to it over and over again.

You're going to get better and better at communicating in a way that gets people to decide to buy. You guys cool with that? That pretty good, Peter? Yeah, you like that? All right, so first you've got presuppositions, right?

Now, these are going to be broken into categories, right? Presuppositions, and by the way, if I misspell everything or all of this or none of it, just ignore the misspelling because, you know. I don't know. I can't spell anymore. I live in a Spanish-speaking country.

It's poisoned me from spelling English, right? Now here's another thing I want to say before I continue because this is going to be translated into a lot of different languages. All of these are equally applicable to every language with the exception of ambiguities that are specific in language. So when I mention English ambiguities, when you directly translate those into Spanish, they're not equal. But everything else is actually the same because language is built into the brain the way that it works is built in the brain.

The word because in Spanish is porque, right? It's still the word because. In English you have but, which is negation. In Spanish you have pero, right? Every language has these same words that are used to construct ways of communicating, and a preacher in South America communicates the same way a preacher in North America communicates because they're both really quoting Jesus, who's like one of the most brilliant language people of them all, right?

So we've got presuppositions, right? And presuppositions. Presuppositions is a sentence where something is assumed in the sentence that isn't directly stated, right? The cool thing about presuppositions is your mind doesn't really, your mind just kind of accepts them, you know what I mean? Because there's nothing to really reject in the sentence.

For example, if I say I need to walk down to the office in my house and get on my computer, it's assumed in there that I have a house, right? Your mind doesn't reject the fact that I have a house. It just doesn't. You don't process a rejection for that, right? But assumptions appear everywhere in the English language, everywhere in every language.

And when you speak in a way that's creating assumptions that are outside of what you're directly saying, people might reject what you're directly saying, but they don't reject the assumptions. That make sense? So when you're creating as many assumptions as you possibly can that aren't what you're directly saying, and these things surrounding it lead to the decisions that you're going to assume that you're leading people to, right? People don't reject these things at all. They just process them.

So if I say I'm walking into my backyard behind my house and I'm going to actually, you know, jump on my trampoline while I look over the swimming pool, you assume I have a swimming pool and you picture it in your mind, right? There's no part in that where you say, wait, do you really have a pool, you know what I mean? Because I'm not directly stating it. So that's what a presupposition is. And there's a bunch of different forms of assumptions.

There's a bunch of different forms of assumptions. There's a bunch of presuppositions that are useful, and it's useful to talk about each one of them rather than talking about them as a whole now that you know what they are. So number one kind of preposition you have is you've got a presupposition of possibility, right? Because if you say something will happen, if I say you're going to buy after you watch this video, right, people might just say, no, I won't buy. But if I turn it around and I say, you know, when you watch this, you literally might want to just buy on the spot right when the video is done.

Is that good? Right? I'm not really saying he's going to do it. I'm saying it might happen, right? So words like might, can, you know, when you guys are sitting in the chair today, you might find yourself learning something that's going to increase your sales more than you could possibly imagine.

Right? You actually can take these tactics and you can go out and just... Okay. recruit 80% of a room while you're doing a presentation. You know, while you're watching this video, maybe, maybe you're going to lean forward and crash your arms and say, my God, this is awesome.

Okay? A presupposition of possibility is basically saying something can happen in the future. Something might happen in the future, right? Something might happen, which isn't rejected by people because you're not saying it's going to happen. You're saying it might happen.

Well, here's the thing. Whether you say it's going to happen or whether you say it's might going to happen, it creates the same images in people's minds. That make sense? So what are some places you could use that in? Well, you could run that through any parts of the process, you know, capturing attention.

You know, when you guys are sitting in the chairs and I'm going through these patterns, you actually might find yourself trancing out just a little bit occasionally as your unconscious mind allows you to learn stuff that's going to help you sell more products than you could possibly imagine, right? Things like that just goes right into your mind, right? The way I speak is just full of presuppositions everywhere, right? So you got presupposition of possibility. Something might happen.

Something can happen. Something maybe. Will happen. You know, the truth is maybe you're just going to get sick and tired of not doing what you really have the possibility of doing in your business. And maybe you're going to reach a point today where you're so sick of it that you just make a new decision about your future and decide to step in to a new one.

That presupposition of possibility, right? Number one. Number two, presupposition of cause and effect. Now, this one's cool. This is the way it looks out.

Cause is greater than effect, right? Because this is an algorithm that's in your nervous system where your brain assigns causes to everything you see, right? So if you see a mess in the house, you automatically assign it to those kids, right? Your brain automatically must assign a cause to every effect, right? Right?

And the fact that your brain does that automatically makes it so you now have the ability to create suggestions that are more easily accepted because you're learning how to assign a cause to everything right now. So the word because, right, causes a causal relationship in your language that automatically makes things more acceptable to the unconscious mind because your mind works on cause and effect, right? Right? It connects things together. That's actually how your memory works.

Your memory works by connecting two things together. That's how it works. So when you create a causal relationship, it doesn't even really matter if it's necessarily accurate or not. It just matters that it's a causal relationship. It just kind of becomes accepted unconsciously.

You're going to automatically talk in a more powerful way because you're sitting in the chair and listening to the sound of my voice, paying attention to things that are going to make you sell more powerfully the moment you step out of this room. All right? Causal relationship. There's actually a study. There's a really good book called Influence and there's a study these guys did where this lady, what they did is they had her go to like lines at Kinko's and stuff and just, number one, ask if she could go to the front of the line.

Right? Which everybody just pretty much rejected. There was like barely anybody that would just let her go to the front of the line because they're like, no, I was here first. Right? But then here's, here's what she did.

She went up and said, can I go to the front of the line because, you know, I got a screaming baby in the car or something like that. You know, something that was actually a good excuse. Right? And then because she did that, almost everyone let her in the front of the line. But then here's what they did.

They substituted because and then the reason with all kinds of things. Things that didn't matter. Hey, can I get to the front of the line because I would really like to be in the front of the line. Right? Because she said the word because, right?

They just let her in the front of the line. Same ratios as if she had a screaming baby if there's a good excuse or something. Right? Because she was assigning a causal relationship that gave her a reason through language to allow her to go to the front of the line. Right?

So what you want to do is you want to assign reasons to everything. Right? Assign reasons to everything. You know? You came to this, because you came to the event this weekend, you now have the tools to accomplish what you came here to accomplish and more.

That's the truth. It is true. Right? Because you've got everything that you need inside of you right now to succeed at a much more massive level after you've learned these strategies. All right?

Very difficult to question anything I say, isn't it? All right. So you've got presupposition of possibilities. You've got presupposition of possibility, right? Which is something can happen, something might happen, something maybe will happen.

Things that suggest that it might happen in the future. Right? A presupposition of possibility. Then you've got presuppositions of cause and effect. Right?

Then you've got a presupposition of complex equivalence. Right? Some of these terms are just stupid terms. but it makes me sound smarter. Right?

C equals E. Right? Cause equals effect. Hold on. I'm gonna drink some coffee here real quick.

That's how I'm staying alive because of the late night last night talking to my team till 2.30 in the morning. Right? But you've got complex equivalent. What's that? Well, it's sort of like cause and effect.

It's still a causal relationship. This is also a brain algorithm. Your brain does this automatically. It makes things the same to generalize things. Right?

So what do you do? Well, a complex equivalence is seeing two things as kind of the same thing. So what do you do to utilize it? Well, you just make something mean something else. Right?

Now, a cause and effect relationship is gonna do that. Like, this is causing that. But a relationship of complex equivalence is just making this mean that. Because you're sitting in the chair right now, and that means that you're the kind of person that cares about your future. Right?

You came to this presentation I'm doing today, and you know what? The fact that you're here, the fact that you're here, just says that you're a cut above the rest of society. Right? I'll tell you what. You're the kind of person, you've been sitting here, you've been listening to my stories for hours and hours and hours, and the fact that you've been listening to my stories, you've been here.

You know what I know? I know you can do great things if you're just going to make a decision because you have the abilities you need inside of you. Yeah? You're taking something and you're making it mean something else. You're taking something that's unrejectable and making it mean something that, you know, leads down a path of where you want to lead people down.

Right? You know, you're wearing that lanyard and you've got that blue thing around your neck, and I really like your shirt. And you know what that means? That means you know how to dress right and make good decisions, so congratulations. Right?

And then if he starts thinking about making good decisions, he automatically starts remembering times he made good decisions. He's like, you know, no matter what, I'm right. And if I get him remembering good decisions, then he's more likely to make another one. Right? Not true?

You guys are like, no, no, no, no. You guys are like, that's kind of weird. But it's true. Right? So it's a direct equal relationship is what you create with complex equivalence.

Now, I'll go through these things. I'll go through these things for the next bit. So we've got complex equivalence. And then we've got presupposition of awareness. Right?

Which is basically using language to presuppose you're becoming aware of something. And awareness itself is an unconscious process. Right? Nobody really knows how awareness works. But in any case, you know, this would be an example of presupposition of awareness.

You know, when you guys, I'm about to play a video for you here in just a second. And as I'm playing the video, I'm going to tell you something. I don't know whether it's going to be minute five, minute 20. You are going to start feeling excited. Excited.

Because you're going to really start to think about the possibilities of your future. As you pay attention to the video. Right? There's all sorts of things presupposed in that sentence. Like paying attention to the video is presupposed, right?

In a way that you can't reject it. Right? But I'm also presupposing you're going to become aware of something. Well, awareness is directed by wherever the mind is focused. Right?

Like, let's play a little exercise here for a second. Try to stop yourself from directing your awareness where I mentioned for a second. All right? What I don't want you to do right now is to just kind of like look at my nose, or see it. Right?

Now, whether or not you're looking directly out of it, or whether or not you're seeing it out of the corner of your eye, I don't want you to notice it. And I also don't want you to notice the whiteboard in the background as I'm walking back and forth. And don't pay attention to the sound of my voice. Don't pay attention to it. Because if you pay attention to it, I might direct your attention to the bottoms of your feet.

And you might notice how they feel. And your breathing, as I'm sitting here and I'm talking, you know, your breathing actually might change your altriloquism. A little bit. But don't do that. Keep it how it was a second ago.

You're weirded out. Right? See, your attention is directed, your awareness is directed by your unconscious mind. Right? And the way of communicating with your unconscious mind is language.

Right? It's built into the brain. Language is built into the brain. And so whatever you're talking about directs people's attention, whether or not you're doing it on purpose. You know?

And so why not do it on purpose, because if you do that, you can become one of the most powerful communicators in the world. And you might just find yourself becoming aware of how easy it is, of how easy it is to construct these patterns, because I know one thing about the fact that you're sitting in your chair means that you are a cut above the rest of society. Right? You've got presupposition of awareness. You've got presupposition of time.

Right? Oops. I'm just going to write out time on here. Right? Now, presupposition of time, basically, you're going to be taking the fact that time is passing and just tying it to something.

Right? So if you presuppose time is passing, and then you also say something else will happen, it's difficult to reject two things at once like that. And they just kind of get absorbed into the consciousness of the mind. Right? So what happens is like an example like this.

You know, as time passes by and you practice these things every single day, it'll be amazing to you how one day you'll be telling a story and listen to the recording of it later on and not even realizing what you were doing. It'll be amazing to you how powerful your communication will be because right now you're making a decision to master these concepts as fast as you can. Right? Very difficult to turn that communication off, isn't it? You can't even do it if you try.

Right? Go ahead and try to resist and find that you can't. Because you, like every other person around you, realizes in this room the fact that you're sitting here means you need to master this information because you want to learn how to influence people more powerfully in your business, don't you? Right? So presupposition of time.

And then you've got adverb and adjective modifiers. Don't get tied up by these. Names. Right? There's actually a couple of these.

I might need to look at the notes because they're harder to explain. But this one is basically an adverb is like a word that modifies something else. Right? So you'll be really impressed with how much more easily you're going to recruit after you leave this presentation because you're just going to automatically be utilizing these language patterns in all of your communication in a way that really sounds natural because as I'm speaking, you're mirroring neurons. They're firing off.

And you're absorbing the communication patterns literally automatically. And you'll be amazed. Even tonight, you might even have a dream where you dream about these patterns and they just kind of fall into place more easily than you can imagine because really, this is built into the brain. And we talk like this anyways. So why not learn to control it because what might happen is you might just become more powerful than you could imagine, right?

So we're like, you're going to be recruiting more easily. Easily would be the adverb adjective modifier, right? The word easily is modifying the word recruiting, right? And so if I say your recruiting is going to happen more easily, it presupposes that you're going to be recruiting. You don't actually even ask the question, well, am I going to be recruiting or not?

I'm saying you're going to be doing it more easily. Make sense? You're going to be amazing at how much more easy you're going to make money after you see this video, right? Because making money and creating big teams and creating big organizations is going to start happening for you way beyond what you can imagine, right? Adverb adjective modifiers, word that's modifying something else and then your brain can't reject the something else.

Does that sort of make sense to everybody in here? Do I need to re-explain it? Sort of make sense? OK. So easily, you know, stuff like that.

There's a bunch of words you can use there. Adverb adjective modifiers. I really like this one. This is a really common. It's a sales one.

And this is exclusive or presupposition, right? Exclusive or. OK. I'm going to tell you guys how to get good at this stuff after the presentation is done tonight. Right now, I'm going to go through all of them and fit them all together.

Because what I want you to do is pay attention. You're going to become aware not only how these are impacting the direction of your consciousness, like earlier when I mentioned your consciousness and your attention going to the bottom of your feet. Just like that, you can also use these language patterns to get people. You can focus on a more powerful future. Because anything you can imagine, you could step into now, right?

So anyways, exactly. Exclusive or. What is it? Well, it's essentially creating the illusion of choice, right? Do you want the blue pill or the red pill, right?

Either way, you're taking a pill. The fact that you're taking one is presupposed. That's Morpheus's strategy, right? You've got salespeople do this all the time. Do you want to meet on Thursday or Friday, right?

And you're like, well, who said I want to meet? Right? In the first place, right? Now, when you're filling out the application, do you prefer to write it with your own handwriting? Or would you prefer that I just do it for you to make it more easy?

Right? So are you the kind of person that likes to talk while you fill out the enrollment form in front of you? Or would you prefer to do it yourself? I'll meet you out and go grab a coffee if you'd prefer. Right?

There's an illusion of choice in all of those examples. And I like to say it like this. I let people, you know, do what I want in whatever way they want. Yeah. Now, so do you want to get your business, you know, so there's a couple of options here, Ed.

You know, I know you're looking at this and whether you want to get the top package and, you know, the company and really be an executive. Or if you kind of want to like just get started and kind of dip your toe in the water. My only question for you is, do you want to get your business started slowly? Or would you like to get it started fast and really hit that goal you want? Fast is my question.

All right. Go ahead and check the executive pack. Scroll down and hit the submit button. All right. Exclusive or is illusion of choice.

One thing or another thing. Right? Isn't this stuff fun? Like who thinks this is sort of cool? All right.

So ordinal presupposition. Right? This is a presupposition that things are happening in a particular order. Right? So the first thing that you really need to do to be a part of the inner circle, Niamh, is finish filling out this enrollment form.

And then right after you do that, right, I'll pop back on the phone with you and show you how to get your business started quickly. Is that okay? Ordinal. One thing and then another thing. Right?

One thing and then another thing. So the first thing that you really need to do to master these patterns. Is allow yourself to pay attention today to this presentation and allow your unconscious mind to just take it in, absorb it, and allow it to become a part of your behavior. Because if you do that, you can become more powerful without even really understanding how this works. Exclusive or, ordinal, one thing happens and then another thing happens.

Presupposition of existence. I sort of covered that. When I was talking about what presuppositions are, because, right, because, again, the word because, right, I covered that because when you just assume something happens in a sentence, right, the fact that it exists is assumed, right, then you don't question it as much as if I directly tell you that something is going to exist or something like that, right? So I'm going to hike out to the mountain behind my house, assumes that I have a house, right, without talking about the house. It just assumes that it's there.

Nobody would ever reject that I have a house with a mountain behind it if I said that sentence out loud, right? Does that make sense? That's like a visual painted representation of what that means, right? But also, when you're telling stories and you're just giving examples of things, you can paint things into your stories, right, that create images in people's minds that things are a certain way. And people, people always visualize and see those elements.

Right? Right? The elements of the story, right? Remember that when you're communicating, you always want to be creating in people's imaginations things that allow them to head in the direction that they want to head in their life. Because you guys never realize that people want, people want to achieve bigger things in life.

But if they're imagining things that they don't want, if they're not seeing their dreams and visualizing their dreams and thinking about what's possible for them when they just decide to master these strategies, you know, people can't. They can't achieve what they want to achieve. But you guys in here, you're different. You're sitting in the chair. And that means, that means that you're serious enough, you're serious enough about becoming a leader that you're willing to sit here and absorb this information unconsciously but also to decide to practice it consciously and make sure that you're the kind of person that can stand in front of a room and command the attention of thousands.

Because really you have a choice. You could become an influential leader. And be a generational leader. And make as much money as you want to make while you're building your teams. Or you know, you could just kind of leave here and say, you know, whatever and go back working at Walmart.

The choice is yours. I think this stuff is hilarious personally. But this is how, this is how we, you know, I know there's at least one person in here who's like this is manipulative. But you talk like this too. That's the thing I want you guys to realize is you talk like this anyways.

It's just that if you're not directing it, what's it doing? You're talking like this in a way that's not correct. You're not creating what you want. Because here's what we're actually doing. When you look at this, and this is just the start of these, right?

When you look at this, what are we doing? And I didn't write this one out either. Right? I'll actually write this over here. Right?

We've got the universal modeling processes of the nervous system which are deletion, right? Distortion. And you've got generalization. You have to do this stuff to survive. You have to.

Your brain is built to do this. And you're doing this anyway. In many ways. But if you're not aware that you're doing it, you're not directing it. Does that make sense?

If you're not aware, if you're not becoming aware of how you're distorting the world, you can't direct that distortion for what you want to achieve. You're only distorting it in whichever way it distorts. Right? And you're like, I'm not distorting the world. I'm analytical.

Your brain distorts it without you trying, just so you know. You can't stop it. This is the way the brain works. If you meet somebody that believes something very strongly, powerfully, and specifically, what do they do? And by the way, what do we all do?

Because we all do this. We justify the existence of the belief and the structure of that belief with as much information as we can. And our automatic nervous system mechanisms that seek for information seek for every bit of information it can to justify those beliefs if we're holding rigid to something. And really, if we're not holding rigid to something, we do that anyways. Right?

Well, that can be really useful. Why? Because if you're, for example, focused on a goal like that, you create distortions, deletions, and generalizations. You look and seek for specific information that leads you along the path to that goal. If you're always projecting things that you don't want into the future, right, what are you seeking towards?

You're seeking towards what you don't want. Does that make sense? Everybody here? All right. So you got the presupposition.

Presupposition. Resistence. Right? Now, these are the end of the main types of presuppositions you've got. Right?

Possibility something might happen, cause and effect. One thing causes another complex equivalence. One thing is another. Awareness. You're becoming aware right now of how easy this really is.

Right? Time. As time passes, you're going to start speaking more and more and more directed and powerfully. And you'll notice how much more easily you're going to be recruiting people and how you're going to be influencing people and getting people to make new decisions and succeed. in a bigger way in their business, right?

Because the reality is that when people are in front of you, you have really a choice of how you're gonna influence them. You could kind of just let things happen and just sort of like let things fall where they fall and that's one result and you could kind of go ahead and struggle forever or you could decide to master these strategies. You could decide to master your tongue because even the Bible says a great ship is turned one way and another by a tiny rudder at the bottom of the ship and your tongue is that rudder and you might as well learn how to control your tongue. You know, I read this great book back in Amway called Hung by the Tongue. Unfortunately, they didn't teach language patterns too but they did talk about how your words affect the world because as you're speaking and communicating, you're not just creating internal representations hopefully of success in other people, you're also at the same time directing the internal representations that you have in your own mind and if you're always talking about your failure and if you're always talking about your struggles, you're reinforcing belief patterns that cause you to move in a certain way.

Does that make sense? Folks, obviously the income examples discussed are extraordinary. The income claims presented are not intended to serve as a guarantee of income. Instead, they're designed to give you an idea of what's possible. Success in this business requires leadership, hard work and dedication.

Since we want to help you make an informed decision, we've gone above and beyond with our income disclosure document. If you want to see the average earnings, please visit the page at www.empowernetwork.com forward slash income dot php.