The stage-craft training from a thousand real rooms
“Moving One Person Is Persuasion. Moving a Room Is a Different Skill Entirely — and It Can Be Learned.”
Mass Influence Formula is eight lessons on group persuasion: the belief structures, unconscious mechanics, and language patterns behind presentations that move many people at once.
Dear friend,
The first time I watched a real operator work a room, the thing that shocked me was not charisma. It was structure. The pauses were load-bearing. The stories were sequenced. By the time the offer arrived, arguing with it would have felt like arguing with gravity — and nobody in that room could have told you why.
This course is where I taught that structure, from the years I spent speaking to rooms — small ones in living rooms and large ones at company events attended by thousands. The opening lesson tells the story the title comes from: the shift that took a room from a 20% response to an 80% response, same offer, same speaker, different architecture.

What the eight lessons open up
- Beliefs about people — the operating system underneath influence. What you believe about an audience leaks into every sentence; this fixes the leak first.
- The unconscious phenomenon — why a decision gets made before anyone says no, and how ethical presenters work with that instead of pretending it is not happening.
- The language pattern sessions — four full lessons: suggestion frameworks, the language nobody argues with, the trans-derivational search (the mechanism that makes a story feel personally about the listener), and the closer’s exercise: selling one pen for $1,000, which is really a lesson about where value lives.

A word on ethics, because this material is strong enough to need one: influence at this level is a power tool. The course teaches it the way I insist it be used — on offers you would defend in front of the people who took them. The same structure that fills a room can empty a reputation; use it on things that are true.
The honest $99
Speakers pay four and five figures for this material in workshop form, and this recording is the original teaching, restored complete. $99, one time. First lesson free before any money moves. Thirty days to a full refund after, one email, no questions — the same terms as every restored course here, because the guarantee is the offer.
I will not promise you a packed room or a soaring close rate; nobody can promise what an audience does. I will promise what is on the recordings: the complete pattern language I used in front of real rooms with real money on the table, taught slowly enough to steal.
In Prosperity,
David Wood
P.S. Lesson one — the 20%-to-80% story — is the free preview. Watch how the shift is built before you decide anything.
P.P.S. Present regularly? The modern successor is Influence Transformation at Wealth Transformation — this original first, then that.
Get Mass Influence Formula for $99 →
One payment. Lifetime access, and a 30-day money-back guarantee.
From the people who were there
MEMBERS · 2011–2017
Real member testimonials from the Empower Network era (2011–2017). Individual experiences only — results are not typical and no income is promised or implied. Income Disclaimer.
Curriculum
The first lesson is open as a preview. The rest opens the moment you buy the course, and stays open for good.
P.S. The first lesson is open right now, no email, no card. Go through it, then decide. If you buy and it was not worth it, one email inside thirty days gets every dollar back. The risk is entirely ours.