How to Create an Online Show

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If you want to see the average earnings, please visit the page at www.empowernetwork.com forward Hey, what's going on, guys? Fowler Secu here. Cassandra Lee, and together we are the Power Couple, man. Welcome to another series of The Inner Circle, man. Yeah, man.

We love coming here every single time, shooting these audios for you guys. I hope that you are consistently getting on this thing, listening to these audios, feeding your mind, and taking action, massive action. Absolutely. I'm pumped up, man. Today, we're going to be talking about how to create your own online show.

Yes, your own online show. With the internet being so big and so huge, there's so many opportunities for you to literally brand yourself, create an online show, create an audience out of thin air, just from the immediate circle that you have, and then even take it to the next level. We have a lot of good things that we want to share with you from the very beginning that we birthed the show all the way to where it's at now. Yeah. The reason why we wanted to share this with you is because it's already done so many things for us.

We said, man, what a great way to generate traffic, brand yourself, and make noise in the marketplace. If we had known that a show would have done all of this in the beginning of our journey on the online community, making money online, then we probably would have done it a lot sooner. We said, what a powerful way to get momentum in this industry by creating an online show in the marketplace. We want to talk to you about how to actually do that. Let's get right to it.

Why a show in the first place? Why not a show? You know what? I think people, I think that what you have to offer, what you have to say is valuable. It doesn't really matter.

A lot of people sometimes they compare themselves to other shows, and the truth is that there's going to be people out there that can relate with you. There's people out there that can resonate with you. Creating an online show does not mean you're including the entire world. You're creating specific people who are kind of like you and can relate with you. A show, what it does, it allows you to position yourself out there, and brand yourself, and also start immediately solving a problem in the marketplace.

That's what an online show is. It's entertaining. It also talks about value, and it talks about maybe some of the things that your audience may need help with. Absolutely. You got to really think to yourself.

The reason why an online show is powerful is because so many people out there need to hear what you have to say. It allows you to be consistent with content. If you say, I'm going to do a weekly show, consistently you have to be putting it out there. It forces you to be consistent, and there's always going to be an audience that's going to be continuously growing. Think about it.

If you start announcing, blogging, and putting stuff out there that every week at this day, at this time, you're going to be live doing X, Y, and Z, or talking about X, Y, and Z. The more consistent you are, number one, you're putting internet real estate out there. One of the core commitments is marketing daily. That is considered a piece of marketing, and then you syndicate it. That's considered marketing.

Number two, people will begin to show up because not only are they going to be attracted to what it is that you're talking about, but that audience begins to increase. It gets increased. It's a way of doing indirect selling. It's an indirect way of selling. The reason why I love online shows is because, like you said, it's indirect selling, meaning that if you create your own show, you create your own advertisements on that show.

It's so simple to do. We're going to talk about here in a second. You can be having a webinar that week, and you can promote it through the online community, through the online show that you're having. You can literally promote your banners on your online show. You build your list or whatever the case is, but we want to share with you exactly the steps that we did in order to create our online show.

The first thing is this. You've got to ask yourself, what kind of show do you want to create? Think of all the skill sets you have, all the things that you have inside of you, whether it be selling skill sets, whether it be how to fricking cook. I don't even know. You think of the different skill sets that you have, and you think about an audience that would love to sit there and learn more about this skill set, who are intrigued about that same exact thing.

When you think of that, write it down. Write down what it is that you want to generate a show from. Think about the audience that would actually enjoy that show, and is there an audience in fact for it? Once you do that, go ahead, baby. Basically, once you figure out what you're good at and the audience that would resonate with your message and resonate with who you are as an individual, then the next thing you need to do is, from the very beginning actually, before you do any of this, you've got to commit, man.

You have to make a commitment. When we decided we wanted a show, we made a commitment. We started our show with no one really watching it. We had maybe one or two people watching stuff. We were getting a couple of views.

The truth was that we started writing it every single day, twice a day. I wrote my goals in the morning. I wrote my goals at nighttime. I didn't know how it was going to happen, but I knew that our show was going to get picked up. I knew that our show was going to ...

We were going to create an online show bigger than what we were currently having. We knew that eventually, if we just stood consistent, that we were going to develop a following. We were going to develop people listening and watching our shows daily. That's the first thing. When you sit down and do anything, make a commitment.

Are you willing and are you okay with creating content every single day for your show or every week? Are you okay with running a show? Are you willing to do it? If you're not, if you're not committed, then anything that we're going to say here or now, it's not really going to make any sense, nor is it going to help you because you're just going to waste time going around in circles. Absolutely, man.

What you do is then, once you have the commitment, once you have the topic, put a name to the show, man. Think of something catchy, something that people are actually going to enjoy coming to. You want to make it where, when people come to the show, they feel like they're not watching a show, but they're becoming a part of the movement. Exactly. It has to be something that says, I am a part of.

You got to create a culture around the show. Exactly. You know what I'm saying? It's kind of like in the movies, like Twilight, right? You have Team Taylor or Team, I forget the names, man.

I'm trying to think of different examples here. When you create the show, you want it to allow a movement or a culture to be created out of it. Yeah. When people resonate with it and they share the content of that show, they talk about it. Like, I'm a member of, or I love this, I am this, you know what I mean?

Exactly. That's what gets people to constantly talk about you, share it. Let me give you an example, guys. One of the things that, when you're creating a show, like she said, it has to be catchy, right? It has to be something that people can automatically, they'll start repeating it, right?

Our show is called, I'm not a business man. I am a business man. Welcome to the I am a business show. That's just an example. The movement we're creating is people who are, they are the business.

A lot of people say, I am a business, right? Oh, no. A lot of people say, yeah, exactly. A lot of people say, oh, I'm a business, I'm a businessman. But in reality, they are the business, right?

You are the business. You're the business, right? So, you think of a title that can create a culture, can create a movement. People can define who they are in it, you know, define who they are in it. They can have an identity within the culture, so that's really powerful, okay?

Once you have the name, you have the topic, you have the commitment, now it's about recording it, right? It's about putting the content out there. And a lot of people right here, 97% of people are not going to do it, and the reason why is because they're like, well, if I don't have an audience, then why should I even create content? Why should I even do it if I don't have people getting on my show? You know, that's the thing, man.

That's the myth. That's the deception. The thing is that, you know what? There's probably going to be nobody on your show the first time you do it, just like with anything else. When you first start with anything, it's always, you're not going to be a master at it.

You're not going to be great at it. No one's going to really care the first time. Exactly. You know, what people are really going to care is how long can they keep it up? Are they going to be consistent?

Are they actually going to continue to pursue this, right? And you know what? That's what's important. At the end of the day, this is going to force you to create more content, create more marketing for your business, right? Brand yourself.

But are you really willing to do shows even when people don't show up? Man. Like, are you okay with that? And if you do, if you are okay with it, you're going to eventually develop a huge following, man. So big.

I'm talking about massive. People are going to be on these shows, you know, amping it up, getting excited about it, you know, pushing it along, sharing it on your behalf. They're going to be actually becoming evangelists of your show, right? Like that's what happens. Exactly.

And that's what you want, right? That's what you want. Exactly. I mean, now you got to also think about, you know, what is the purpose of the show? Is it just to teach value or are you going to end up bridging them to get on your list, to buy a product?

What is it that you're going to be doing? And if so, the topics that you share on the show have to have an awesome way of bridging it in. One thing that we love to tell people is when you're recording that show, you can't just record and talk about all the value. Within the show, you have to constantly remind them, hey, you're watching or, you know, I mean, like sometimes we hear it and it's like, hey, you're listening to the inner circle, guys, and we're so excited to have you here, you know, things like that. And the reason why you want to do that is so that you're constantly embedding it into their head.

You're embedding it into their head. They are here, they're listening to your show, they're watching your show, and they know what show it is that they're in. That's a powerful point. That's a really powerful point. A lot of things that we do in our show is, number one, we always, throughout the conversation, we'll just stop and remind them what our show is.

Yeah, it's like every Monday is that, you know, like that. Yeah, exactly. We tell them what's coming up next or we come up with what we're doing. We're always constantly giving them call to action, so either click on the banners or share it. To share it.

Leave a comment. To get on our list. I mean, you want to make sure you're, it's like she said, like my wife said, it's an indirect form of marketing. You're indirectly marketing to people through your show, and to be honest with you, they have no idea that you're even doing it. It doesn't come out like that.

Absolutely. So check this out, right? Things that you want to make sure your show includes. Number one, value. Okay?

That is so, so, so, so important because people aren't going to be willing to come onto your show if you're not benefiting anything from it. Okay? Whether it be entertainment. Entertainment is actually a benefit, believe it or not. Or value.

You know, things like that. They got to want to be there. Okay? Once you have the value, another thing that your show needs is constant reminders of why they are there. Constant reminders of why they're there, and constant reminders of when the show actually airs.

So that way they can keep it in their mind. The other thing is constant call to actions, and what are the different kinds of call to actions you can do on your show is, well, number one, sharing it, right? Number two, leaving you comments, right? Comment below. Number three, clicking on the banner.

You say, hey, check out that banner that I have here. Click on it. I'm telling you. I'm going to show you how to, you know, enjoy making money blogging, right? Something like that.

Whatever it is, you have them click on it, right? You also want to make sure that on the show, you're telling people to get other people on it. You know, like literally tell them, hey, if you know somebody who needs to hear this, get them on this show, right? You want to constantly be giving them call to actions that will end up increasing the volume of people that are there and increasing the influx of, you know, your business, right? Whether it's building a list or, you know, building the sales.

And the last thing, if you have some type of webinar, some type of training going on, you can definitely market it on your show and say, hey, man, this Wednesday we're doing a free training on blogging. You should totally be there. You know, click the banner above maybe this time or click the banner below. Whatever it is. So you're constantly marketing through it within the value.

So it's not just straight talk the entire time. Within it, you have promotions going on. You're telling them, leave me comments, click banners. So you want to make sure that your show has all that. I know I said that pretty fast.

So you can actually rewind the audio, listen to that part again, write all the different things that your show should have. That way when you go out and you record it, you're recording it effectively. Yeah. I mean, what you said is you just hit it right in the head. I mean, everything that she said, you definitely want to take notes on because I mean, you know, honestly, sometimes when I'm doing this, like it's like very unconscious to me.

It's like the weirdest thing. Like it just happens. But my wife, my wife has a natural way of breaking things down into steps that allows you to go ahead and take action. So if you have not, if you missed any notes or anything like that, I suggest that you rewind it and you really write down exactly what you need to do, because that's going to be the exact, those are going to be the exact steps so you can create a successful online show, you know? And actually, you know, doing this, doing it consistently and, you know, we got picked up, you know, we got, we finally got picked.

Our show actually got picked up on a, on a, on a platform where, you know, that, that, that's more conducive and gives us more followers and more viewers, right? Which is awesome, right? So let me, let me tell you what's happened since doing the show, right? You know, not only has our list increased, not only has sales increased, but what happens is you become this, this face, right? Of, of people, people who, who recognize you for something and they start, well, they start promoting you.

Yeah, yeah. I mean, how many people have blogged about us already? Yeah, I mean, you know, shout out to, to a couple of people. I think, I think Tess is one of them, so if you're listening to this, hey, thank you so much for blogging for us. I forgot, someone else did it too.

Yeah, someone else. I mean, and we, we forgot your name. Hey, it's, you know, we, we apologize, man. Maybe you should be in front of our face a little bit more, but no, but no, that's true. I mean, when you start creating these shows and you're giving them massive value and people are getting a lot, you know, they're taking away, you know, valuable information, like, like you said, people promote you.

People promote you. They start driving traffic to your show for you. Exactly, right? People promote you. And even if they, even if they're not driving traffic to, directly to you, what, what are they doing?

They're, they're creating, they're making you more public, right? It's like they're creating publicity for you, right? Which is important, right? Because of course, we all know that the first rule to success is to get attention, right? If you're, if you're not getting attention, then, you know, how, how, how is anyone ever going to know who you are and then why would anyone buy from you if they don't know who you are?

You're a complete stranger, right? So, so, I mean, that's really powerful, the stuff that you're sharing out here, babe. I think that the points that you made are just remarkable. They're great. You know, you just have a natural way of breaking things down.

Is there anything else you want to mention? Yeah, man. Well, I just want to make sure that, that, you know, those of you who are, are inspired by this, you know, some of you are not going to resonate with creating your own show. Maybe you're like, man, I don't know if that's for me, but let me tell you, man, it definitely puts you in the habit of creating content, marketing. It gets you in the habit of, of, you know, building your brand and, and, you know, building a list.

It's going to really catapult your business and you won't believe it, man. It really will. You can actually market your blog from there too. And then you can market on your blog, your show. So it's really powerful that the different things that you can do.

And so the only thing that I want you to take away is immediate action. You know, if, if you are resonating with this message, go ahead and start your show. In fact, I would love to know when you actually do. I would definitely, maybe we can, we can have you as a guest audience on our show. We can be a guest audience on your show, whatever it is to help you guys out, because I believe that there's massive opportunity in online show creation.

So yeah. I mean, it's great. I mean, it's really, it's really exciting. I mean, you know, it's, it's probably one of the best ways to, to advertise completely 100% free. I mean, if you think about it, I mean, you really, you know, nowadays you don't need like, you know, this, this super like expensive platform.

I mean, you have Facebook, right? You can promote it on Instagram. I mean, you have all these different social media outlets where you can, you can promote your show entirely, completely for free until you start creating more revenue in your business. Right? So, I mean, this is exciting for a lot of people, cause I know when we first get started, sometimes we don't have a ginormous marketing budget to promote the show, but the truth is that when we got started, we were just promoting it in our Facebooks, right?

That's basically what we started doing. Right. So, I mean, and, and my wife takes care of, you know, here's the cool thing about, doing shows, right? Because when you create shows, what you should be doing is you should be creating multi, you should, you should be using it for multi purposes. Like for example, as you're shooting the show, you should also be recording the show, right?

And then when you record the show, make it a blog as well. So, I mean, you can turn, you know, you can take that, you can use it as a, as a blog, you can take the recording, put it on SoundCloud, put it on podcasts, Prodomatic or whatever, right? and all those different things. Right? You're actually creating content and putting it out more.

It's like you're putting, you're repurposing, you're repurposing everything. You're putting more things on the internet with the same exact amount of effort and energy it took you to just do one. I mean, think about all a blog, SoundCloud, you know, Stitcher, YouTube. I mean, and all that, all that came from one show. It's not like you had to do multiple shows to do that.

You can repurpose it like my wife said. It's very powerful, man. And it's, it's called, that's like creating a web of, of, of, traffic. You know, there, people are going to, are bound to get caught into what you're doing. You know, they're going to get caught.

And when they get caught, they'll end up being a lead and then they'll end up eventually becoming a sale because you're just everywhere and that's what you want to be is everywhere. So take action, guys. This is The Power Couple, man. Peace. And, yeah, absolutely, man.