How to Build a Six Figure Baby!
Inner Circle Calls audio is included with any active blog subscription ($25/mo). The full transcript is below — free to read with a free account.
Already subscribed? Log in with that account. Annual and Pro plans include the same library. Want to hear one first? Play a sample call free →
Full episode transcript
Lightly edited from the original recording — fillers removed, nothing added. Income disclaimer.
Folks, obviously the income examples discussed are extraordinary. The income claims presented are not intended to serve as a guarantee of income. Instead, they're designed to give you an idea of what's possible. Success in this business requires leadership, hard work, and dedication. Since we want to help you make an informed decision, we've gone above and beyond with our income disclosure document.
If you want to see the average earnings, please visit the page at www.empowernetwork.com forward slash income.php. Hey, everybody. My name is Tom, the furry hack guy, Yatar. Welcome, welcome, welcome to this Inner Circle Audio. I want to come out to you today because I know that a lot of you out there are wanting more focus on your business.
You're wanting a difference. You're wanting a strategy. Let me just go over a few little strategies here on today's topic. Well, I remember when I first got started in marketing, I remember back in 2007, I was part of this company that used to tell me to dial leads. The thing was about leads is that if you're a very patient person and you don't mind getting on the phones and buying a batch of leads and just sitting there dialing on the phone and all of this and just smiling and dialing, then hey, you know what?
Dialing leads is totally the way to go. But if you're a person that wants to connect with more people, you want more people to connect with you and you want more people to teach them a better way, then the way I'm going to share with you is an absolutely dynamic way to do this. So here's the story. I remember back when in 2007, as I was dialing leads, I was getting a little frustrated because the people that I was speaking with were people that just were not quality people. They were just not the type of people that I wanted to speak with.
In fact, when I called them, it was kind of like I had to gain this rapport with them and I had to gain this connection with them in order to even get them to follow through with an action that I wanted them to follow through on. Well, what I ended up doing is I ended up doing some research on different marketing modalities that I could do where I could sign more people up in my business. I ended up seeing this guy who was talking about how he was just getting tons of sign-ups just by doing something on YouTube and video marketing. Well, it's the funniest thing because I was really kind of shy. I didn't really want to get on the camera and things like that and I didn't really want to put my mug out there.
So I just was like, I don't know if I'll just freeze up in front of the video and I'll just freeze up and I don't even know what I'm going to say or anything. So what I ended up doing was I kept seeing videos of this guy posting results by him using video. So I just finally just got out there and said, you know what, I've got to do this and I just did it. I just went and did it. So what ended up happening is I ended up grabbing my friend Liz because my intention was...
My friend Liz, I'd met her at a seminar. My intention was I wanted to go ahead and build beliefs in people. I wanted to go ahead and build beliefs so that people believed in themselves enough to take an action. What I ended up doing was I shot this video and this is a video where I was actually dialing a lead on the phone. I didn't tell a lot of people this, but the lead was actually my friend Liz on the other line.
I dialed her up and I told her, before I even dialed her on the phone, like on the video, I told her, listen, before I call you today, I'm going to go ahead and just act like you are, just go and act like you're the pushiest prospect, just act real difficult with me and we'll just go with the flow from there. She goes, okay. So I called her, put her on speaker and I was just like, hey Liz, how's it going? This is Tom, the furry hat guy calling you back. What's up?
What's going on? She's all, Tom who? Who? Who? Tom?
The fur... What? I'm like, well, yeah, it's Tom calling you back. You requested information about working from home, what can I do for you? She's like, well, Tom, I really don't, I don't even know who you are, so I don't know who you are.
I'm like, oh, okay. Well, you requested information about working from home about an hour ago and I got your information here. She's like, oh, yeah, on the website? I'm like, yeah, on the website. Then on the video camera, I'm showing the book and everything because I was showing everyone the script book.
I was showing everybody, listen, if you just read, can you read, then you'll be successful, so I'm doing this whole book thing and I'm just like waving it at the audience on the camera and we got done with the call. I basically just kind of showed everybody that it's this easy and it was the funniest thing because I was just kind of doing this for fun. I couldn't even edit the video myself and it was funny because I remember when I was... My ex-fiancee at the time, she's a great girl, great person. She would just like say, hey, listen, I want to go ahead and edit your videos for you.
I said, okay, that's awesome, I'll shoot the videos and you can edit, right? She edited the videos for me and I posted it online as my first video and it was funny because I noticed when I logged into my YouTube account, my views were going up and I'm like, that's interesting. I just got like a thousand views in like a day. Then it's like I looked at the top of the search engine in YouTube for that keyword for the... I didn't even know anything about keywords, I'm like, what's a keyword?
I just kind of titled the video with the leader's name of the script book that she owned and then I just put like prospecting call or something, right? It was at the top of YouTube and I was like, what the heck? So within like a week's time, I noticed the video was getting like hundreds and hundreds and hundreds of more views. So I looked at it and then like after a week's time goes by, I started getting like comments. I had like some negative comments, I had some guys saying, oh, you totally avoided the money question and all this stuff and I'm like, well, okay.
And it was funny because that guy, by the way, that guy ended up signing up with me in another business later on, so that was pretty funny. Well, one of the comments that really impacted my life and really gave me like a feeling of purpose in life because I never ever felt like I had a purpose was this one comment from this 15-year-old kid. He said to me that... He said it in the comment area. He said, hey, Tom, I just want to let you know that I watched your video when you first had posted it and I got inspired to show my mom.
And I'm like, what the heck? Are you serious? And it's like, I'm like, oh my God, and like I started to like tear up and like in tears of gratitude or something because I kind of felt like, wow, I actually do have a purpose in life. So I just kind of like thought about right after that moment like, man, there's got to be something to this video thing. So what I did was I ended up challenging myself to like this 30-day video challenge.
Well, it was actually $9,705, but hey, an extra $300, you have $10,000, right? So I ended up like just kind of getting some valuable content. I started like just like doing some videos and editing them myself. And I kid you not, my friends, when I first did my first video, I literally was like just I sucked. Let's just say that.
I sucked really bad. And there was times where I was just doing the uhs and the ahs and the okay, okay, okay. And I was just like, man, I had to literally edit my okays out of there and my ums and all this stuff out of there, right? So I ended up just like doing this and doing this and doing this. And each day I would just like come up with a creative idea to do a video.
And every day I would do a video, I would just, I just would create some cool stuff. I remember I did like this like Star Wars video type where, you know, I was like, I was getting the camera and I was like fighting myself and I was, you know, talking about like how, you know, this character called the evil furry hat guy. And I'd put like this polka dot hat guy on myself. And I ended up like holding camera shots and like, like I'm hitting myself and stuff like that. And then, and then I do this shot where I'd be like, I'd be like, you know, the part where we're in Star Wars, they say use the force.
Well, I had, I had a part where in there where, where, where like, you know, the evil furry hat guy's kicking my butt. And then I had this part where I'm like, use the hat, Tom, use the hat. And I just be looking at him like the hat. Okay. The hat.
And I took off my hat in the video and I threw it up at the evil furry hat guy and he's like, oh my God, oh my God, the hat, the hat, oh my God, oh my God, it gets knocked out and stuff like that. So just like really creative ideas, ideas would come to me like that because I wanted to make like my third, my first 30 day challenge, like interesting and fun, give a lot, a lot, a lot of value. People get to know me. Right. So the funniest thing about that is 30 days later, after delivering like 30 days of, of content and 30 days of fun stuff to, to have people get to know me, within 30 days, I made, 20, what was it?
About $2,200. Well, hold on there for a second. Check this out. About 30 more days go by, right? And I don't actually, I actually ended up starting to do videos on a regular basis.
Well, I'm going to tell you the, the outcome that came out of this. Okay. One thing was, I now have 30 days of residual traffic going on right now. Okay. Number two, I now have, you know, people getting to know me and connecting with me before they talk to me.
number three. I now have a way where, where, where I'm able to build like an email list because I'll have my link underneath my computer underneath the videos now where they'll just be able to click onto the website and opt in automatically. So 60 or no, I'm sorry, 30 days later from the end of the 30 day challenge go by literally like almost on the dot. I ended up getting a phone call one morning and it's this guy named Glenn and Glenn calls and says, Hey Tom, how's it going? This is Glenn.
And I said, Hey Glenn, how are you doing? And I said, how'd you hear about me and how, how are we connecting right now? And Glenn was like, well, you know, I, I've been following your 30 day challenge. And I said, oh, awesome. Yeah.
I just got done with that like 30 days ago. He's like, yeah, I actually watched every single video and I just kind of like said, well, what's your favorite video? And he told me like this one, that one. The funniest thing at the end of the conversation, he says, well, Tom, I just want to let you know I was in a company that just shut down me and I'm left without a business. So I, since I've been watching your stuff and connecting with what you're doing, I want to be a part of what you're doing.
And I said, really? And I said, well, what, what package would you like to come in at? And he says, Tom, I have had $20,000 on a credit card. I'm coming in at the top, which guess what was a 9705 sale. And that was because I decided to do a 30 day challenge.
And the thing is about that is that if I hadn't done that challenge, I wouldn't have had that $12,000 come into my life. They always say like, you know, there's a pipeline like a pipe and one video goes in. Okay. And you're like, okay, good. I got one video.
The next video goes in second video, third video goes in third video, fourth video goes in fifth, six, seven, eight, nine, and so imagine now this pipe and imagine the middle of it just like expanding, expanding, expanding, expanding, expanding till finally to the point where the pipe is about to explode. Just like when a, you know, a beautiful woman or just a, you know, a woman gets pregnant and her belly is expanding, expanding, expanding because that baby is now growing because you're doing this type of work and expanding that work. So now right at the end of the nine month cycle, well, in this case it was 30 days. What happens? Well, a baby comes out, but what happens in our case, since we're doing a 30 day challenge and we're expanding this pipe with videos, what ends up happening is now money comes out and that's your baby.
And I remember doing this and doing this and within the company here, within a year's time I had made six figures my first time in the company. So what I'm going to, and obviously results are not typical, results will vary, you know, income disclosure. If you want more proof or you want more proof of income, go to empowernetwork.com forward slash income dot php for more info. So what I'm going to also tell you too about YouTube videos is if you're going to be setting up a 30 day video challenge. And this is the recipe I want you to get with what I did with my videos, okay?
One, I made an intention. You got to have an intention, okay? Like in our business, if you're only at $25 or the $100 level, you're going to have to work a whole lot harder, right? So number one is have an intention. How much do you want to make?
What's your intention? What is the goal that you want to achieve after 30 days? What is the intent? Okay, so that's recipe number one. Number two is you want to go ahead and make sure that underneath your videos that you're putting ways for people to contact you.
One, your website in the description. The first thing you do is put your website down there and then you're also putting ways for people to contact you, either Facebook, Instagram, Pinterest, LinkedIn, just a bunch of different ways where people can contact you. Also, if you want, this is something I did, is I actually put my Skype address down there so people from out of the country can contact me on Skype. I also had ways where people can, if you feel comfortable doing this, I actually had ways where people can actually text me on the phone or call me on the phone. I'd actually get just random phone calls.
Actually Glenn was one of the types who had gotten my phone number from underneath the videos because I had it on every single video. So you're doing this because you're giving them ways to contact you. I will guarantee you this, there is no way that Glenn would have given me that much money if he hadn't talked to me on the phone first because he wanted to make sure I'm a real person and he can connect with me and he can call me anytime. So yeah, always make yourself available and answer your phone if someone calls you. The other thing is this, I believe this is recipe number three.
The other thing is you always want to look below your videos. If you notice, there's a lot of different social media links there. Click each one and post your video on all those links because the thing is that you want more link juice back there. You want more link juice so that you can actually have more people visiting your stuff and visiting your site. Obviously, in the back office of what we do in Empower, there are some advanced ways to get your videos more ranked.
So you can find that in the other formulas like Top Producer formula and these are ways that you can actually get your videos more ranked higher. So other than that, the other thing too is you want to do a little Google, like a little YouTube search, recipe number four. You want to look up on the YouTube searches for like a keyword. or doing something like on Tony Robbins. So what you would do is you'd actually go up in the YouTube search link up there and you type in the word Tony Robbins.
And then you'd automatically see all the recent searches after you type out Tony Robbins. And what you do is you write down all of those and you type out all those recent searches in the video description right below the YouTube video. So those are all the recipes, my friends. And like I said, the biggest tip I can give you about video marketing is I know about 90% of people are scared to do a video. Well, believe me, my friends, I was exactly the same way.
The benefits of doing a video though is one, you're gonna become more of an effective speaker. I've become way great at it because I've been doing videos, videos, videos for seven years now. Number two, you're gonna be able to have people know you. I mean, there was times where I would walk into a seminar and I literally had people like screaming my name. Oh my God, you're like that furry hat guy.
I've seen you all over YouTube. And I'm like, oh, okay, hey, how's it going? I remember, I'm gonna tell you something real fast. Check this out. It was really based on that video I did with I was prospecting, right?
I remember I went to that lady's seminar who had the script book and everything. I went there totally by myself, right? And I walked in and this blonde girl like looked at me and like just started screaming from the top of her lungs. Oh my God, you're Tom, the furry hat guy. Oh my God, I totally know, oh my God, oh my God.
Oh my, and I'm like, oh, hey, how's it going? She's like, dude, I can't believe it. You know that video you did where you're prospecting? I like took your video and I sent your link out to my entire downline of 700 people and they're all duplicating now. Oh my God, thank you so much.
And I'm just like sitting here like, oh my God, you know? Like, what did I create here? What did I do? It's just really, really awesome, like that experience that I just had because I literally am just a normal guy. I don't really claim myself to be like any superstar or anything like this.
I'm just a normal guy who has a furry hat on and I just love people. So like I said, my friends, what you could do throughout this video and this audio, this audio that you're listening to is apply exactly what I did. Start a 30-day challenge. If you wanna do 60 days, do 60 days. You wanna do 90 days, do 90 days.
You wanna do 120 days, do 120 days. Build that pipe, impregnate that pipe with a ton of videos and you'll have residual traffic and your life is gonna be a whole lot different because people are gonna connect with you and you're gonna have more quality people to talk to. You won't have to dial leads anymore, which I'll never do again. And your life is gonna be really, really interesting and that's pretty much all I have to say, my friends. So thank you so much for listening to this Inner Circle audio.
This is Tom the Furry Hat Guy signing out and take care and we'll see you all at the events. God bless everybody.
One email opens every transcript on the site. No card. You’ll land right back here, logged in.