How To Double Triple Or Even QUADRUPLE Your Email Open Rates with Lawrence Tam – Josh Schoenly

Folks, obviously the income examples discussed are extraordinary. The income claims presented are not intended to serve as a guarantee of income. Instead, they're designed to give you an idea of what's possible. Success in this business requires leadership, hard work, and dedication. Since we want to help you make an informed decision, we've gone above and beyond with our income disclosure document.

If you want to see the average earnings, please visit the page at www.empowernetwork.com forward Hey, this is Lawrence Tan. I want to welcome you to the Inner Circle. These calls are to help you with your business, your personal life, helping you grow, increase your sphere of influence, increase your ability to earn more money, or even help more people. This call is specifically for those who are really, really looking to just grow faster. Listening to a daily audio is one of the fastest ways to growing.

Having your brain aligned to your goals is the number one way to get you to your goals because just wanting your goal versus actually having your goal aligned to it, that's the way the team works. You're getting your mind to it. This call is specifically for that. I have a special guest. This special guest struggled for years in marketing and in business, but now is working it full-time for a little over five years now and is an ex-gym teacher.

Let me go ahead and bring out Josh Schoenle. Josh, can you hear me, my man? I can, Lawrence. Thanks for having me. I appreciate it.

Oh, man. When I heard gym teacher ... All I remember with gym teachers, our gym teachers back in the day, they wore those really short shorts. They used to call bike shorts, and they would have the whistle, and basically they would just say, hey, go run your labs or hurry up and change classes next, but they didn't really teach anything. It's kind of interesting that a gym teacher who's basically now in business that teaches marketing, teaches how to sell things online, how to build traffic, how to convert leads, you have a very interesting topic today that you're teaching on, right?

Absolutely, man. Absolutely. We're going to talk about something that I think can help anybody who's trying to do this online thing for whatever kind of business they've got. Absolutely. Awesome.

Awesome. We're going to talk about another topic. We're talking about email. Now, most people think email, they're thinking like back in the Stone Age is Hotmail, AOL.com, maybe through your service provider. When they think email, they think, okay, the email, they open up, but when you're in business or when you're in the niche of actually maybe building your brand or getting your product out there, when we talk about email, we're talking about an actual marketing principle of email marketing, getting your message through email delivered to other people, and how do you do that properly?

So you had a couple of tips, or actually you had a lot of bullet points on what you wanted to teach with email. What did you want to start with? Well, I think I want to start with a little bit of context because once you have the context, you can understand, I think, and absorb the principles a little better. Let's think about what typically happens, and I think most listeners probably at some point have gone through this process, right? Some way, shape, or form, you end up on a capture page, whatever the case may be.

Maybe you got an email, maybe you saw a Facebook ad, maybe you saw a banner on a website, whatever. You end up on a capture page, you end up entering your email information, and typically what happens is you go to some sort of what I call out-of-the-box sales presentation, right? Most of the people listening to this call probably are in some sort of business opportunity, have been in one before, and generally speaking, in those sort of scenarios, you're given like this out-of-the-box stuff, right? You might even be given an out-of-the-box capture page, or a sales video, and so forth. And so when you think about it, let's use the scenario of Lawrence and I.

Lawrence is the prospect, and I'm the person building my list, right? I'm building my email marketing list, and let's say, however I got it, I got my sort of canned or out-of-the-box capture page in front of Lawrence, and Lawrence enters his information, right? He enters his email, and he hits submit, and he's taken to a sales presentation. But the sales presentation isn't from me, right? Because I'm not the creator of the opportunity or the business or whatever, I'm just using what I was given.

He watches the presentation, maybe he gets distracted, maybe the kids start screaming, maybe he watches the whole thing, I don't know, it doesn't matter. But if you put yourself in Lawrence's shoes, he got to a page, generally speaking, that has no information about me on it, he watches a video that has no information about me on it, and then he gets an email from me. And he's like, well, who's this Josh guy? Delete. Might even market spam, right?

And isn't paying attention. Let's do a different scenario, and the way that I recommend that you all do this process so that you can get, I've tested this, I've tested doing the scenario I just outlined for you extensively, and I've tested the scenario I'm about to outline for you, and I have documented it, I get anywhere, depending on where the people are coming from, I get anywhere from double to quadruple email open rates, not only on my initial email, after someone opted into my capture page, right? But on follow-up sequence emails and even broadcast emails as well. So let's take a different scenario. Same thing here.

Lawrence, however I get him to my capture page, one way, shape, or form, I get him to my capture page, same capture page even. Now we might even talk about how you can get a little bit better results, you know, and things you can do with your capture page versus using maybe, you know, something you've been given by the company that you're working with. But he gets to a capture page, enters his email, and instead of going to some sales presentation or sales video or some information that has nothing that, you know, has no way for Lawrence to meet me, he goes to a page that has a video by me, short video, a minute or two minutes, doing a couple of things. Number one, introducing myself, okay? Just introducing myself, hey, this is Josh Shanley, and I wanted to let you know that the information you requested has been emailed to you, okay?

So I'm introducing myself to them, I'm letting them know that, you know, what they asked for, because typically on a capture page you're offering something, right? Enter your email to get X, Y, Z, maybe a free report or to register for a webinar or, you know, maybe for some sort of training, one, two, three, shape, or form. But before you go check your email, I just wanted to introduce myself and let you know that I'm a real person just like you are, as you can see from this video, right? I'm obviously pretending I'm doing a video right now. And what I do, what I like to do is on this, what in our industry is called a thank you page, what I like to do is I like to include ways for them to connect with me, right?

Maybe my Facebook link, here's what I do specifically, I put my Facebook link, my LinkedIn link, my YouTube channel, and I even put my, I put my cell phone number. I'm not suggesting you to do that, but that's what I do. And the video is all about doing a couple of things. One, it's about introducing you and creating a relationship with your prospect with leverage, right? If you think about it, you know, in the old way of trying to get business, you know, you wanted to develop a relationship with oftentimes, you know, came by, you know, if you had a brick and mortar business, somebody coming through the door and getting to meet you or, you know, even by phone, but you can do, you can accomplish the same sort of end result by doing something like I'm describing here.

So, purpose one is to introduce and to start to create a relationship. Purpose two is to train the person to check their email, specifically to check their email from you. So, in that video, I will say multiple times to go check your email and look for an email from me. My name is Josh Shanley, and I have it, usually have my name on the page as well, and I say, you can find the spelling on the page below, and I recommend you go check your email right now for the information that you requested, right? So, that's the first way, the first sort of point of differentiation versus what I see the masses doing online, and this is in any industry, right?

Let's take real estate agents, because I was one for a while. I wasn't just a gym teacher. I've tried my hand at several things. Real estate agents send people to a capture page, right, offer maybe a free list of properties for sale in, you know, in XYZ town, whatever, and then they opt in and they go to some website that just has a list of houses that they can find anywhere, okay? Creating a, you know, some people call this a bridge video.

I think it's even, it's slightly different than a bridge video. It's creating that initial bond with your prospect and training and setting an expectation for them to go check their email and look for email from you. Now, a couple of things you can do to even crank this up a bit is create some level of excitement in the prospect in that video. Maybe you've got a bonus training or some bonus information that you're going to include in the initial email or maybe in your follow-up sequence, which we'll talk about here in a minute, but create a level of excitement or a level of surprise that you're already, like, going to over-deliver to them. You know, hey, I know you asked for information about XYZ, but I wanted to let you know that I'm also going to be sharing with you, you know, W or T-U-V, whatever, I don't know, different letters, but create that sort of level of excitement and anticipation so that, again, they're excited and looking forward to your email versus the initial scenario I said where, you know, you send somebody to a capture page, they go to a sales presentation that's not you, and then they get an email from you, and they don't know who you are from point one, and the likelihood of them opening and engaging with you is way, way down versus the scenario I just outlined.

Lon, does that make any sense? Did I leave anything out or... No, I was taking a couple notes to batch it together so we can review. One minute quick intro, it's considered the thank you page, it's like right before the sales page, after the capture page, and the pre-frame on that video would be to say, hey, the information is being emailed to you, say what your name is, I'm a real person, build a quick rapport with the person, and then have some type of, like, surprise or some type of ad copy to have that person wanting to search for your email. Did I miss anything?

No, that's, like, perfect. That's perfect. And here's the thing, what I have found, you know, some people are freaked out by doing videos, and that's fine, I understand that, but here's what I would say. In this case, any video is better than no video, because, again, at least what I see in our industry is too many people doing the first scenario that I said, and if you can be, this is a way that you can rise above your competition, because there's lots of people, almost whatever industry you're in, you know, if you're listening to this call, there's competition in every industry, right? And so if you can do some little things to differentiate yourself in your marketplace, every little bit helps.

So now that we've got them to, you know, somebody's opted in, right, and they're on your email list, and we've already done something a little bit different, right, we've differentiated ourselves, now how do we create a follow-up sequence so that we can get even more engagement and hopefully create a customer or client or maybe recruit a new team member, whatever your objective is in your business, what are some things that you can do to, or how can you create a sequence? Now, some of you may not even know what that is, but a follow-up sequence or an auto-responder sequence is just a sequence of emails that you create once that go out automatically when someone opts into your list, okay? And, you know, in some companies and some industries, people have sort of done for you follow-up sequences, which is all well and good, but I think for the same reason that I think you should create your own sort of custom thank you page, message, video, and so forth, I think you should create your own follow-up sequence because they will be in your voice, they'll be your personality, and ultimately, people buy from people, people will buy from you, people are going to join you more than anything else, and there's nothing wrong with being your genuine self, right? You want to work with people that resonate with you, whatever business you're in, right? So here's how I recommend, and this is one that, you know, if you're not taking notes, you might want to if you're listening to this in your car, obviously, maybe listen to it later where you can take notes, but this is sort of the general sort of what Lawrence mentioned at the beginning, sort of my paint-by-numbers method of doing follow-up sequences, and it's as follows.

So the first email that you're going to send is the one that goes out immediately, right? And that's the one delivering on the thing that you promised, right? So whatever you promised them on the texture page, you're going to deliver that in that initial email that goes out immediately, right? So it's, you know, hey, this is Josh, here's the info you requested on how to XYZ, right, how to do whatever, and a link to it, right, whatever it is, if it's a report or a video or a recorded webinar or whatever it is, or an audio, whatever the thing is, deliver that thing, right? That's it.

That's it. Just deliver on – because here's the other thing with all of this is you want to, you want to create – what's the phrase I'm looking for? You want to deliver on what you're offering, right? Create little wins in your favor, right? You're delivering on what you promised, right?

And that creates integrity in the mind of the prospect. Okay, this is someone who's actually, you know, delivering on what they promised because that's the other thing out in the marketplace. This may seem like a little thing, but there's a lot of, you know, funny business going on in every industry. And so if you can be that one that's delivering on that promise, you're going to differentiate yourself. So that's the first email.

The next day, the next day, I like to send an email doing two things. One, making sure that they got the thing that they asked for, okay, so resending the thing from before, from the day before, right, making sure that they got that. And one of two things, either telling them a little bit of story, like your story as to, you know, why you're in this kind of business or what you're doing, et cetera, or a reminder for them to connect with you on social media. Because the other way to dramatically increase your email open rates is if you are connecting with people in more than one medium or channel, you're going to get dramatically better open rates and engagement rates, right? So the more people that you can connect with on social media, whether it be on Facebook or LinkedIn or your YouTube channel, whatever, the better, the better, okay?

So what I – so I gave you a little A or B there, but let's just say in that second email, I'm reiterating, hey, connect with me on Facebook website. The next email, so the third email I would send, I would share my story. And particularly in my case, when I do most of these sequences, is I tell my story of, like, you know, I failed in a bunch of businesses. You know, I went through bankruptcy. I was, you know, at a place where we were broke, and, you know, I didn't know if I was going to have to go back to being a teacher and so forth.

But here's what I did instead of giving up on my dreams. Here's what I did, and here's what's happened since. I let them – I let people into my life, right? I share things that, you know, some people aren't comfortable sharing. But in doing so, again, you further the bond and engagement with those people, because when you do this right, they can – there'll be something in your story that most people can relate to on some level.

And some people – like, I've had people email me or hit me up on Facebook or text me or even call me and say, my – like, I am living your story right now. I'm living it, you know? And so some people will resonate and connect with you on maybe one part of your story, and some people will resonate and connect with the whole thing. So that's the third email. And then what I like to do for just a couple of more emails, because then I'll talk about what to do sort of ongoing, right?

Because, Lawrence, I don't know what you do for sequences, but I like a short follow-up sequence, and then I go to sort of regularly sending emails, you know, as a broadcast versus a really, really long follow-up sequence. I've just found for me that works better. I don't know what you prefer. Yeah, it just – it changes. It depends.

Yeah, yeah. So – and all of this stuff, right, all of this stuff is just to give you ideas, right? There's no perfect formula for everything. There are principles that you can apply, but there's no perfect formula for everything. and you've got to tweak them and think for yourself how you can apply them to your industry.

So here's the rest of what I typically do in a follow-up sequence. I will address questions, okay, commonly asked questions about whatever it is I'm trying to help the person with, right, so a commonly asked question about, you know, whatever they opted in for, right? If they opted in for, you know, information on how to get more traffic to their website or how to get more leads or how to make more sales or how to recruit more people into their business or whatever, whatever it is they opted in for, even, you know, real estate, whatever, you know, frequently asked questions about buying your first home or getting a mortgage, whatever. Answering commonly asked questions, right? I like to do that in my follow-up sequence as well.

I like to share stories other than my own, right? Because that will increase the potential of that person doing business with you, right? Because they might be able, like, you know, if you tell your story, you know, you might be some superhuman person, right, in their mind. But if you share other stories of people who have gotten the result that you've gotten as well from the information that you share, well, now it's like, well, it's not just Lawrence that can do this or Josh that can do this, you know, Billy Sue or, Billy Sue, that was a terrible example, but, you know, Bobby did it and Tammy did it and Robert, yeah, Robert and Bobby. I should have thought out my names, but you get the point.

And, you know, the success story should be related to what you, the result they're looking for, right? The result that they opted in for. So, you know, if somebody opted in for information about, you know, how to recruit more people into their business, you would wanna share success stories of people who've applied the information that you shared with them and gotten the end result. If, you know, let's go to the real estate example again. If you're trying to get more buyers, right, if you're trying to sell more houses, you would share people, success stories of people who have used you and had a good result or a good experience, right?

So, you know, exactly what those success stories are can vary, but the idea, the principle is the same. And any of this stuff that I'm sharing, you can do this in different mediums, right? You can have a text-only email, you could do it by video, you know, so you send a short email and, you know, you're like, hey, check out this video by, you know, so-and-so, she used the same information that I shared with you to get X, Y, Z result as well, you know, the other types of things that I sometimes will do in a follow-up sequence, or I guess the last type of thing would be to survey the person. So, ask them how you can serve and help them, right? And you can do this in a technical way, I mean, there are services that you can do this with, but you don't have to do it in that way either, you could simply send an email that says, you know, hey, what's the one thing that you need help with right now?

You know, if I could wave a magic wand, what one thing do you need help with right now? Hit reply and let me know, and if I can help you, I will. Something like that. Again, it's creating engagement, getting into a conversation with them, and creating a bond with them to another level. So, in your follow-up sequences, a couple of things that I recommend including, A, deliver the thing that you promised on, B, remind them to connect with you on social media, right?

If you're not on social media, you probably should be, but if not, you can leave that out of it, right? Next thing is, share your story. Share your story on some level. Let them into your life on some level. And then the couple other things are Q&A, right?

Frequently asked questions, sharing other people's stories, and asking questions or surveying them, right? And if you do that stuff, if you do that stuff, let me quantify it for people, because this might be, you know, for some of the people that have been doing email marketing for a while, this might be eye-opening for some. When I do all of this stuff in combination, I have follow-up sequences of eight to 10 emails where the total open rate for the whole series of emails is over 50%. And for those of you that have any idea about that, that's pretty fantastic. When I would say the industry average is 5, 10, 20%, right?

If you combine all of these things together, you can get an exponentially better result. Lawrence, any thoughts before I, I think I've got one or two more things that I want to cover, and then anything else I can add? Yeah, for sure. The thank you page that goes before the sales page, but you still let them go to the sales page, correct? I actually don't.

Now, I'm not saying people shouldn't, but here's what I, I'm training them to open my email. And here's what I have found. If you're sending them directly to a sales pitch, they may never open your email ever. If you've got something that is real content and real training, and maybe just has a subtle sales pitch, you might be okay, but I want to train them to open my email. And I have done, depending on the traffic source, I've gotten one traffic source, Facebook, I'll just say, Facebook pay-per-clicks.

When I do that process, I can get over 100% open rate of my initial email that goes out to the people. If you're thinking like, how do you get over 100? People are opening it more than once when I'm doing that. But I have, there are cases, like again, this is, you know, these are ideas for you. And there's never any, you know, I don't know.

In what we do, there's rarely any like 100% hard and fast rules. You do this one thing all the time, right? It's my recommendation that I want to train them to open my emails for the long term. So I don't, in most cases, I don't even, the only thing they can do on my thank you page, in most cases, is connect with me on social media. Because I want them to go check their email.

So when do you send them back to the sales page? In the, well, in that initial email. Okay. But I guess it depends on what you're offering on the capture page, too. Right, if you're, if what, if the thing you're offering on your, if your lead magnet is your sales video, you know, and how that works, you might do, you might do one thing versus another.

Does that make sense? Yeah, yeah, yeah, yeah. If you're, I mean, you know, if you're offering a report, let's say you're offering a report that isn't about your sales video for your company. Then in that case, you might do a thank you page bridge and let them, you know, go to the sales video if they choose, because the report is separate from that. Right, but if it, if what they're opting in for is the sales video or the training video, I want them, you know, I'm doing everything possible to train them to open my email, because this part of it is technical, but if you get people to open and engage with your email, you're more likely to get back into their inbox.

And, you know, with the, you know, with most email providers now having different email box, you know, the primary box and, you know, different boxes, the more you can get into their primary box, or at least just into their inbox, the better. And by getting them opening and clicking on your emails, it's one of the best ways to help that happen more frequently. So your process is you want to sell, well, not always, but let's just say, basically, you want to build a rapport with them, get them used to opening your email, and then you'll sell from there versus straight to the sales page, which could burn a bridge where they'll never open the email from you again. That's the idea. And what I've found, generally speaking, is I don't lose any upfront conversions, because the person that was going to buy or join or whatever is still going to do that.

Even if they've got an extra hoop or two to jump through, they're still going to do that anyway. But now I've created bigger engagement from all of those people, greater engagement, higher open rates from all of the people on that immediate email, but also on the following sequences and the broadcast that I send over time as well. So with this process, would you leave the default double opt-in? I don't, but you could. I mean, you could.

I view it as it's kind of like its own. It kind of is like a double opt-in, but depending on who you're using for email marketing, the double opt-in emails can be hard to manipulate, and the default ones are just sometimes horrible ugly. Yeah, but you're sort of accomplishing the same thing. If somebody really wants the information, they're going to hit the back button and put in their real email, right? So if I put in a bogus email and I go to the thank you page, you know, and I see, oh, this is a real person, you know, and I, oh, I got, you know, I guess I better put in my real email if I do want this, you know, this report or this information or whatever.

Yeah, yeah, so you were saying you get 50% open in your follow-up series. What do you normally get on your very first email? Because I've noticed that kind of determines the rest of the way, the relationship with the audience. When I do this process, depending on the traffic source, I get anywhere from 60% to, like I said, certain traffic sources are over 100%, which means the person comes back, you know, some people come back and open it more than once. Now, that's, that is, that is, like, that's not even quadruple.

That's probably more like six or eight times the average. Because like you were saying, most people only have like a five to 10% open, because the way they market and they pre-frame their traffic to open their emails, since yours is so focused on that, your open rate is exponentially higher. Not even two, three, or four times, it's like 10 times higher almost. Well, I mean, and I would recommend everybody have this. You have to take a long view on your business.

Like, treat this like a business, and know and understand that pretty much across the board, there's only a small percentage of people that are gonna buy whatever it is that you're selling up front. Small percentage. The majority is going to come with follow-up. And if you've got more people opening your emails in your follow-up, well, then the percentage, you know, that percentage that you're leaving on the table, it can get larger by doing that, by creating that level of engagement and so forth. That's sort of the thinking behind it, is taking a long view with list building and with your business, and not having blinders on only focused on, I need, I want to get an immediate sale.

And so it takes some discipline to do it, right? Because, you know, I think most of us have that mentality to get that immediate sale, whatever it is that we're doing. And again, but what I've found is generally speaking, you don't hurt the immediate sale because the guy or gal who was going to buy immediately, they're gonna go through the extra hoop or two and buy anyway. Yeah, okay. But you get more over time.

Okay, so I guess a question, anyone who's listening to this, who isn't into email marketing, they're thinking, do I send like cat photos, memes? What are you sending? Yeah, so here's, then, you know, we gave you a sort of an idea of what to send for a follow-up sequence. Ongoing, there's really only three things, maybe four, or three kinds of emails to send. One is Q&A, FAQs, and I talked about that in the follow-up sequence.

But if you're doing this right, you're going to get people asking you questions, either replying to your emails, asking you on social media, calling or texting you, whatever. And every time you get asked a question, it's an opportunity to send an email. Hey, you know, so-and-so asked me this question today, and maybe you have the same question as well. Here's my answer. That's an email.

That's an email. Plain and simple, right? And regardless of which kind of email you're sending, you always sort of want to transition to a call-to-action. You know, and the call-to-action doesn't necessarily have to be to buy whatever it is that you're selling. Maybe the call-to-action is to register for a free workshop, or to get more information, or something like that.

It doesn't have to always be, now, you know, now go buy this thing, right? So that's the first one. Anytime you're asked questions, you just need to become, like, aware of that. If someone is asking this question, there are more people on my list who have the same question in their head. And so if I can address it, that takes away a potential objection that they had consciously or unconsciously.

And so they're like, oh, okay, that makes sense. Number two, how-to videos. Here's how to do something, right? So, you know, the logical how-to video is something that piggybacks off of what they opted in for. Right, whatever thing they initially wanted information on, you can do a how-to video that some way, shape, or form logically piggybacks off of that.

In fact, before Lawrence and I got on this call for everybody, that's what I was doing. I was making a short how-to video that I am going to email to my list, right? And how-to, it doesn't have to be a video. It could be, you could put how-to into a text, into an email, or it could be a blog post text that you send the email to, right? The medium doesn't matter, but the content, you know, is pretty constant.

And then the last one, and this is by far the most powerful, which I already mentioned in the follow-up sequence, but it's stories. Stories are, in my experience, the best way to sell without selling. Okay, if you tell a story, people love stories, right? I mean, that's why so many books sell. You know, that's why so many people watch television.

They love stories. People love stories, and so if you can tell, and storytelling is a skill, right? It's not something, you know, some people are naturally better at storytelling, but it's something that you can learn over time. And the other thing I would say is, you can borrow stories, right? Now, you gotta make sure that, you know, you gotta be careful, but like, you know, for example, on my team, we borrow and share each other's stories so that we have other stories to tell our list, right?

And they all should include an offer or call to action, right, you always wanna weave in, into whether it's a, you know, a question and answer email, whether it's a how-to email or whether it's a story email, you wanna weave in that offer or call to action, okay? And sometimes it's easier than others, right? Sometimes it's gonna be a little bit awkward, and that's okay. And the last thing I would say, the fourth category that I'll just mention here, which you should use sparingly, is an email that's a direct call to action, right? Direct, you know, you opted into my list looking for X, Y, Z, here's how to make that happen, go do this, go sign up here or something like that.

I recommend doing that the minority of the time, 10 to 20% of the time with your emails, and do the other three, the Q and A, the how-to and the stories, 80 to 90% of the time. And here's what I think you'll find if you do that. That's the reverse of what most people are doing in the marketplace. Most people in the marketplace, at least in my experience, are 80 to 90% of the time just pitching, just, you know, go buy this thing, go sign up for this thing, and 10 to 20% of the time, maybe, doing how-to, Q and A, or stories. If you can do the opposite, you are naturally going to attract more people to you in any industry, whatever it is that you're doing, if you do those three kinds of emails and you do them a majority of the time.

Does that make sense, Mark? Man, that was fantastic. The four types, FAQs, how-to, stories, and the direct call to action. Right on. That was stellar, man.

And so you never have to worry about, you never have to think about, okay, what am I gonna email? Because the thing, I think we've hinted at it, but we haven't directly said it, and I think you have the same philosophy as I do, is you should be emailing your list once or twice a day. And I think, Lawrence, I've heard you say that before, as well, and that might vary by industry that you're in, but if you think about those four things, you should never run out of ideas to send your list. And if you further ask yourself this question, and this is maybe where we'll wrap up. If you ask yourself this question before you write an email, generally speaking, I think you'll get a better result.

If you ask yourself, what can I send today that will help at least one person on my list get the result that they were looking for, get away from the pain that caused them to opt into my list in the first place and get more of the pleasure that they were looking for? Whatever the industry, whatever it is that you're looking for, put yourself in the mind of the prospect, what can I send today that would help just one person make a decision that would help them get less of what they don't want and more of what they do want? If you put it into the context of those four types of emails, you should never have a problem coming up with an idea to email your list. That is awesome. So crafting an email specifically for one person because it's easier for someone who writes an email to solve one person's problem than, say, 10 people's different problems.

Right. And the thing is, that one person, if you have any number of people on your list, most likely it's going to talk to more than one person, right? But if you just think about it from that perspective, think about it like you're writing and crafting an email specifically for that one person, there's that myth, you're never going to make everybody happy, right? And if you try to, you don't get anywhere. And that was the worst description of that phrase ever.

But I think the listeners understand what I'm saying. You're never going to please everybody. So think about the one person and talk to that one person. Yeah. That is killer.

This is fantastic information. Just understand that in almost any industry that I've been researching, and if you just look around, 5% to 10% open rates is pretty standard for autoresponder follow-up open. So this is the type of information that would take any type of business. If you sell vacuum cleaners, you have a hair salon or you sell homes, this is definitely something you should integrate into your business because only a small fraction, like you said, only a small fraction will generally purchase on the front end. And if you're doing digital products or maybe you're an affiliate marketing, I mean, you're looking anywhere from 1% to 5% max.

That leaves you anywhere from 95% to 99% of the people who didn't buy on first take, first contact. So having a strong follow-up and having a follow-up that people actually open is very critical to your business on an ongoing basis, considering what your cost for traffic and clicks and leads would be. So we're going to wrap up this Inner Circle call. Josh, thank you so much for coming out here and showing a game plan to how to double, triple, quadruple, even 10X your open rates. Is there any last thing you want to say?

No, man, I think I probably gave enough to get people's heads spinning, but here's what I do want to say. I want to thank you for having me on and I want to thank every one of you for listening. Here's one thing I will say. I beg you, I implore you to take action on this information. This has nothing to do with emailing, but if I boiled it down to the one thing that took me from not succeeding to succeeding, it was the ability to quickly, quickly put knowledge into action.

The faster you implement even just one of the things you heard on this call or any of these Inner Circle calls, the more quickly you're going to see better and greater results whatever business you're in. Man, you hit it right on the head. So by all means, listen to this again a couple of times, implement it same day. This is definitely something you can implement right now after you got this call and then listen to the next calls for the Inner Circle. We want to thank you for everything.

My name is Lawrence Tam. I want to thank Josh. Hey, thanks for everything. See you on the next call.