Lisa Torres: 5 Keys You Need To Hear
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Full episode transcript
Lightly edited from the original recording — fillers removed, nothing added. Income disclaimer.
Practicality dictates that everyone's results will vary as we are all unique and different. Basically, it takes hard work to make a substantial income in this business, and some people will make no money at all. The earnings of an Empower Network affiliate will be 100% dependent upon their skills, work effort, commitment, leadership capabilities, and market conditions. Common sense would suggest that in most opportunities, one would find exceptional individuals performing well above average, while others perform under the average. Empower Network does not guarantee any level of income or your success.
To see our full income disclosure, please visit our website at www.empowernetwork.com forward slash income dot php. All right, there we go. All right, welcome everyone to the Empower Hour Call. This is Lisa Torres. I am so excited and honored, actually, to be hosting this call tonight.
This is actually my first Empower Hour Call that I've ever hosted. That I've ever been invited to host by myself, so that's pretty cool. I just, you know, this is actually a milestone for me, right? And that's what we're going to talk about. It's about creating your milestones in your life and in your business, right?
So how awesome is it, you know, that in just two years of being inside of Empower Network, that I was asked to, you know, host a live call for all of you guys. And that's what I really wanted to talk about. I wanted to talk to you guys about tonight. It's about really how I went from zero to $100,000 in just 12 months without an email list, without harassing my friends and family, without doing all the cheesy three-way calls and buying leads and all the things that, you know, network marketing companies usually teach you to do, right? I didn't do any of that stuff.
What I did... And what I'm going to talk to you guys tonight about is the rule of five, how to reach your milestones faster and crush the competition. Or actually, I should say how I reached my milestones faster and crushed the competition, the leaderboards, I should say. And the reason why I say that is because, first of all, results are not typical, right? We've got to throw the income disclaimer out there.
Results are not typical. Just because I was able to go from zero to $100,000 in 12 months, without a list, without harassing people, without doing three-way calls and all that tacky stuff that you know you don't want to be doing, does not guarantee that what I'm going to teach you tonight will produce results, okay? It can only produce results if you actually take action on the things that I'm going to teach you. Now, the thing about, you know, people in our industry is that, you know, they go through this learning mode of... learning all these different strategies and trying to apply this and trying to apply that in their business.
And sometimes it works, and sometimes it doesn't. And that's why I cannot guarantee anything, right? All I can share with you is what I've done, and if you apply it exactly the way that I'm going to teach you tonight, then, of course, I can't guarantee once again. However, I can say that it is possible for you to, to receive the results that I've gotten. And I know that it's possible because I'm going to bring on a very, very new person who is on my team.
She's only been on my team, or using this strategy, I should say, for two weeks. She's been on my team for two months. And I'm going to bring her out at the end of this call and introduce her to you because once she applied this strategy, in two weeks, amazing things started to happen in her business. So let me share with you really quickly my story for the next couple of weeks. And for those that don't know me and our guests that are on the call tonight, I have been in the network marketing industry since I was 19.
So we're talking 18 years, almost 20 years. I come from a background where I tried many, many, many different companies. I was the opportunity hopper, let's put it like that. I tried different things from makeup to travel to Tupperware to just everything. About everything, you name it, I tried it.
And you know what? Those 18 years, I failed. I failed over and over again. And you would think someone who is struggling for 18 years, you would think that they would have tossed in the towel, right? They would have quit.
They would have called it quits like most people do within their first 60 to 90 days, which is what statistics show, right? Statistics show that people usually throw in the towel and call it quits if they don't see any results because they're thinking that it's the product. They're thinking that it's the service. They're thinking that it's the compensation plan. They're thinking it's their upline and their sponsor and their cross line and whatever it is that they're pointing their finger to.
But what they don't realize is that they need to be pointing the finger to themselves because the only way that you can get results in your business, right? Is if you work it. And if you are open to applying the knowledge, kind of like what you're going to receive tonight, and apply it. Because if you don't, I will guarantee that you fail, period. Okay?
I will guarantee that you fail. So seven years ago, I actually got laid off from my job. I was actually working in corporate America in the banking industry, in the trading. I was working in the banking department, right? Working with all the crazy traders.
And I hated my job. I absolutely hated it. All I could ever think about, the only thing that consumed my mind was working from home for myself. Being at home with my family. Raising my daughter.
But instead, I struggled, you know, for the first five years of her life with me not being around her. And so seven years ago, when I got laid off, and they called me into that HR office, and they said, sorry, we've got to let you go. I couldn't get out of there any quicker. I had the biggest smile on my face, and they couldn't even figure out why. And the reason why I had a smile on my face is because I kind of did it on purpose.
I kind of was showing up to work late, doing all these, you know, things that I wasn't supposed to be doing at work, like on the phone and on the computer, and, you know, going for two hour lunches and not doing the work. And I don't suggest that you do that at all in your business, or I shouldn't say in your business, at your job. The only reason why I started screwing up at work was because I knew that if I got laid off, see I had a plan in my head. If I got laid off I'd be able to collect unemployment and utilize that time on unemployment to actually go and make my dream come true, and that was to never work for someone again ever, ever. And so that was why I had a smile on my face because I was just happy.
And so the moment that they called me into the office they wanted to go through this whole procedure, and I was like listen, I don't have time for this. I've got to go. Hand me the papers and let me get out of here. Let me go get my job. Let me get my stuff.
You pack my stuff. Send it to me. Do whatever you've got to do. I'm ready to go. So I went to my desk, grabbed my purse.
I was out of there with a big Kool-Aid smile on my face, the happiest person alive, because I knew at that moment when I made that decision, and this is why decisions are so important, I knew at that very moment that I was never, ever going to work for someone again. That was the decision. That was the decision that I made. Never would I be someone else's slave building someone else's dream. It wasn't an option anymore because I made that decision.
And so I went home and celebrated. My husband thought I was crazy for being so excited, but I knew deep down inside that this is what I wanted to do, and I knew that deep down inside I was going to make it happen. I was going to find that unemployment check. And so what I had in my head was that I wanted to learn how to build a business online. People were starting to do YouTube videos back then.
People were using MySpace to build their businesses and stuff, and I was watching. I was watching this stuff. I just didn't know how. I didn't know what a capture page was. I didn't know what an autoresponder was.
I didn't know what a blog was. I didn't even know what they were called, to be honest. I wanted to see them, but I was so newbie and so fresh that I didn't even know what it was called. All I knew was that I was going to figure out how to make money online from home, and that's all I knew. I didn't know how.
I didn't know when. I just knew that I was ready to roll up my sleeves and get to work, and that's exactly what I did. And so because I so desperately wanted to figure out this Internet marketing thing, that we see so many people having success, but what do we have to do to achieve that kind of success? What do we have to do? And so within those first two years of collecting unemployment, because this was the time when Obama extended the unemployment benefits to two years.
It went from six months to two years. So it happened at the perfect time. It was like perfect timing. And I was like, oh God, yes. This is universe.
Thank you, universe. Thank you, God, for extending this because this is just going to buy me more time to figure this thing out because I knew that by the time my unemployment checks ran out that I wanted to be working from home. And so guess what happened? That's what I was living off of on unemployment. That's it.
Feeding three people, me, my husband, and my daughter. But I didn't care because the bills were paid. We were doing little side gigs on the side, thinking of resources that we can bring in extra money. So we made ends meet. Where people were living paycheck to paycheck, we were living commission check to commission check.
But you know what I had? What? What? What if people didn't? I may have been living commission check to commission check, but guess what?
I had freedom. And that is what so many of you want and desire right now. You want freedom. And you know what? Freedom for me meant thinking about what kind of bills, what kind of bills can I get rid of?
Okay, first of all, when we look at, Kevin Connect actually did a Hangout talking about this topic, so I want to throw this up really quickly. When you think about your job, right, and you think about your expenses, think about what you're paying for. You're going to work to pay for transportation. You're going to work to pay for child care, right? I have no idea.
So imagine if you could stay home, replace your immediate bills, minus your daycare, food, lunch at work, and clothes, corporate office clothes, and all these miscellaneous extra things that really you don't need to create freedom. You don't need that stuff. All you need to do is figure out how much you need per month and work towards that goal. So what does that cover? That covers your immediate bills.
Your rent or mortgage, your light, your gas, food, whatever the immediate things are. All of that other stuff is not important. Now let me point this out to you. When I started, you know, I had success. Obviously, I never went back to a job again.
But there was a problem. There was a big problem. Two years ago, right, first of all, I wasn't building a list online. Okay, I wasn't building a list. I wasn't creating capture pages like we do now, right, online.
I wasn't doing any of that stuff. I didn't have a list. I didn't harass friends and family, right? I was building an income online. Now I had some success and some failures.
But the problem was, was that my income was stuck. And like David Wood always says, when you're stuck, you're stuck. Right? So here's what I want to tell you right now. I want you guys to stick around to the end of this call, because in the end, I'm going to share with you exactly what my life looks like right now and all of the milestones I've been able to achieve over the past two years.
And all was because of what I'm going to share with you tonight, as well as obviously the eight core commitments that Empower Network put together inside of the back office. Thank you. Thank you. Right? Inside of our blogging community, you guys that are members already have access to the eight core commitments.
And it's crazy that most of you aren't even using it. I don't get it. It's crazy. So let's get into tonight's training. Get your notepads out, because I'm going to be giving you some homework assignments tonight, so be prepared.
Okay? Be prepared. If you guys have ever been on my trainings, you know that I give a lot of work. that I give homework assignments. So be prepared.
Now, here is the rule of five, how to reach your milestones faster and crush the Leah boards like I did. And again, that's not guaranteed. Let me share this first though, because it's very, very important that I share this story so that you can understand the importance of the rule of five. It's actually a story about Jack Canfield and Mark Victor Hansen. They're the authors of Chicken Soup of the Soul.
And the story goes a little something like this. Back in 1993, Jack Canfield, and many of you know who he is, right, and Mark Victor Hansen, many of you know who he is too, they had a goal. And their goal was to get to, to get their book, Chicken Soup of the Soul, Chicken Soup for the Soul, I should say. Chicken Soup for the Soul. Many, I mean, if you don't know that book, you've been under a rock.
Everybody knows Chicken Soup for the Soul. So their goal was to get Chicken Soup of the Soul to the top of the New York Times bestsellers list. That's what their goal was. That's all they wanted to do. That's all they ever.
Thought about. That's all they ever talked about. So what they did was they actually went out and they found 15 bestselling authors, you know, that they reached out to. And as helpful as their advice was to Canfield and Hansen, overwhelmed with the information that these bestselling authors. In the book, some of you probably read it.
Some of you probably have not. And if you didn't, you should. Right. Right. In the book, The Success Principles, Canfield talks a little bit about, you know, the experience that they went through with these authors and things like that.
And he quoted in there, I'm going to quote this for you. He said, to tell the truth, we became a little crazy. We didn't even know where to start. And I'm sure many of you, including myself, can actually relate to that. Right?
It's a trap. We all fall into the trap. It's a trap where we get so overwhelmed with information that we don't even know where to start. And when you decide on a goal, and you want to take action on that goal, it's really easy to feel overwhelmed with all the information that is readily available to you right at your fingertips. Right?
It's all over the place. And you're like, I want to do this, and I want to do that. I want to learn this, and I want to learn that. And then you wind up learning so much that you let all of that information consume you, and hold you back from achieving the results that you want. The problem is that if you can't decide which information to choose from, three things are going to happen to you.
It's going to be the cause of three things. Number one is decision fatigue. Analysis paralysis is number two. And number three, it's going to cause inaction on your life. It's going to cause inaction on your part.
Because you're going to get so overwhelmed with information, you're not even going to want to take any action because you're so overwhelmed. Right? It's happened to me. And I know if it hasn't happened to you, you're lying. You're lying.
So if you don't know what to do, where do you even begin? If you have all this information, and you don't know what to do, where do you even begin? And that's where most of us get stuck. We don't know what to focus on or how to move forward with the actions that will actually bring us results that we're looking for. We do things to try to get results.
But if you don't know the action steps that you need to get the results, how are you going to get the results? Right? So we wind up doing things over and over and over again that simply don't work. Right? And we just – Right.
You know, have a pity party about it. We have a pity party about it. Then some of us, worse, right, some of us even jump from business opportunity to business opportunity, you know, thinking that's the answer when it's not. But that's a different story, and we won't even go there. That's like a whole another hour conversation about business opportunity hopping.
But let me ask you this. What if you applied everything you learned by taking five simple action steps every single day to ascertain what works for you? What if you did that? How could this help you achieve your goals faster if you just knew what these five simple action steps that you need to be doing every single day? What most people are doing, they're doing everything.
They're trying to do a million things. You don't have to have success to do a million – you don't have to do a million things to have success. You don't. I don't do a million things to have success. From the time I joined Empower Network to this very day, I've never done things that overwhelm me.
I've never done things like more than five things. Okay? And you shouldn't be either. So let me get back to the story. Okay.
Okay. down a tree to simplify what they needed to do. This is what he taught them, right? He said, listen, if you would go every day to a very large tree and take five swings at it with a very sharp ax, eventually, no matter how large the tree, it would have to come down. Let me repeat that.
If you would go every day to a very large tree and take five swings at it with a very sharp ax, eventually, no matter how large the tree, it would have to come down. Do you guys understand that? There is no other choice. If you are going to hit it five times every single day with a sharp knife or a sharp ax, it has to come down. It won't stand up.
It has to come down. it has to come down, and therefore you'll reach your goal. So with that advice that the teacher gave them, they created what they called the Rule of Five, which is basically a commitment to taking five action steps every single day that would quickly move their goal towards completion. Now, for Canfield and Hanson, for them, that meant having five radio interviews every single day. That meant sending out five review copies to editors that would review their book.
That meant calling five network agencies and asking them to buy their book as a motivational tool for their sales people. And finally, that meant giving a seminar to at least five people and selling the book in the back of the room. That's it. So how can you use the Rule of Five in your business, or how did I reuse the Rule of Five in my business, which is what I'm going to share with you tonight, to start getting the kind of results that you want? It's real simple.
Very, very simple. And in fact, when I started applying it, it worked. It worked. And what's beautiful about the Rule of Five is that it actually forces you to think outside of the box and consider actions you wouldn't have previously thought about or even considered, right? So for example, in case you don't know what I mean by that, let me give you an example.
If you want to, let's say, get one to two sales per day, what five actions could you take every day that would help you get one to two sales per day? Well, obviously, in our industry, it would be marketing, right? I mean, that's obvious. But that's not enough. Because first of all, without marketing, who's going to see our sales pages?
Who's going to see our messages? Who's going to see our call to actions? Who's going to buy anything from us? But marketing is marketing, right? We love to market.
But here's the thing. What other specific could you take that will contribute to your goal in the long term? I want you to think about that for a second. Marketing is marketing, and yes, you should be doing it. But what specific actions could you be taking that will contribute to your goal in the long term?
What are they? Okay. You're probably saying, hmm, let me go back to the tree. Remember the tree? They went to a large tree with a sharp app five times every day until it fell.
Now, for us as marketers, as entrepreneurs, as network marketers, whatever you want to call it, as CEOs of our business, as a CEO of your business, what five things could you do every single day until you get the result that you're looking for? What are they? I'm actually going to give you five things. I'm going to give you a simple list of five just to share with you. But keep in mind that my five may not work for you.
And that's the beauty of marketing is that you as a CEO, as an entrepreneur, right, you as the marketer, you as the business owner have the power and the potential to create your own five that works for you. You have to figure out what those five income-producing activities you're going to be doing every single day in your business, right, week after week, day after day, every single day and week that works best for you. I'll explain what I mean about that in just a second. So here's my five, right? I'm going to share with you two parts of my business right now.
The first part I'm going to share with you, the front end five, and then I'm going to share with you the back end because there's five things that I do in the front end of my business, and there's five things that I do in the back end of my business, okay? This is the rule of five, right? A commitment to taking five actions every day that quickly move you towards your goal. So here's what it is. Here's what it is.
Take your notepads. Get your notepads ready because you're going to need it. Here's what it is. Monday's, Wednesday's, and Thursday's, this is what I do. I work on five income-producing activities every single day.
Well, not every single day, but those days, Monday's, Wednesday's, and Thursday's. Here's what I do. Number one, I shoot three value-based videos per week, one for Monday, one for Wednesday, one for Thursday. Those videos, what am I talking about? share in those videos.
I share things like marketing tips, prospecting tips, lead generation strategies, something motivational, rants. You guys know that I love to rant for those that have been following me for some time. And what I do is I put that video on my Empower blog. And if you don't have a blog, really you don't have a home on the Internet. And I'm going to get to that in a second.
But I'll put my video for that day on my blog and just create a blog post out of it. So many of you that are inside of Empower Network right now, and I'm going to talk to those that are not in just a second, but for those that are inside of Empower Network, you have a tool in your hand and you're not utilizing it. Now some of you may be utilizing it, but if you're not, you're kidding yourself. And you're missing out. You're missing out on making sales.
So I'm going to get to that in a second. For those of you that are not in Empower Network, and you're listening to this call, you can have a blog. But the question is, do you have a viral blog? If your answer is no, then you need to be in the Empower Network. Because there is a difference between having a blog and a free blog, and having an Empower Network viral blog.
There is a difference. Now number 2, I actually send that blog post with my video on it to my list. Now of course earlier I said that I started out 2 years ago without a list. Well guess what? I learned how to build a list.
Now I have a list, and my list is only, I think it is a little over 8,000 people on my list. That's not a big list at all. Trust me, I did it. So number two is send that blog post with the video on it to my list. Now listen carefully because this one is important.
And add it as an autoresponder follow-up campaign. Now for those of you that have been building a list, you know exactly what I'm talking about. For those that have no idea what I'm talking about and I'm speaking Chinese to you, that's why you need to be in Empower Network, but we'll get to that a little later. Because if you don't understand this lingo, guess what? You're not an Internet entrepreneur.
You're a want-to-be Internet entrepreneur. You're a spammer. You're going out there and you're blasting your affiliate link that your company gave you, and you're not building a real business. It's as simple as that. We'll see you next time.
We'll get to that in a few minutes too. Now number three, I syndicate that blog post with the video on it to my social media sites. And I'm uploading my video to Facebook. I'm uploading the video to my fan page. I'm putting the links and the videos everywhere I can possibly think of that will allow me to add the link to my blog post and upload a video.
So we're talking about Facebook, Facebook fan page, Pinterest, Google+, etc. It's called syndication. If you create a blog, I'm sorry, if you create a video and you put it on your blog, and then you walk away, who the hell is going to see your blog? It's going to sit there in la-la land doing nothing. And you're not going to get leads, and you're not going to make sales.
But if you syndicate it by sending it to your list, putting it all over the place on social media, guess what's going to start to happen? You're going to start building a list. You're going to start building a following because people see your valuable content, and people are going to want to buy from you. But here's the thing though, people are only going to want to buy from you if you know how to sell without selling. Let me repeat that.
People will only buy from you if you know how to sell without selling. And we teach you how to do that in Empower Network. Empower Network, in case for the new people here that are listening tonight, if you don't know what Empower Network is, Empower Network is a viral blogging system slash Internet Network Marketing University. It's where you come to learn how to build your business online. And we have some offline strategies too, but our main goal is to help you automate your life so you can have freedom.
You going around doing home parties and three-way calls and harassing your friends and family and buying leads and calling them and spending your life on the phone all day is not my idea of freedom. My idea of freedom is doing these five things every single day and then going and enjoying my life at the pool, at the movies, hanging out with my family, traveling. Doing whatever the hell I want to do. Number four, I answer questions, and I do a little bit of maintenance inside of my business. So what does that mean?
That means checking emails, responding to emails, responding to Facebook messages, responding to comments on Instagram, comments on Facebook, interacting with people on Facebook, updating my groups on Facebook, updating my social sites, Instagram, Pinterest, whatever, just updating, updating the sites. Now if you want traffic to your blog, you better start updating your sites. You better start adding some value to the community, and stop spamming. Nobody wants to join a spammer. Nobody wants to buy from a spammer.
So stop spamming. It's tacky. It's tacky. And when you come into our community, we teach you how to not be tacky. Now number five, new member coaching call, 30-minute coaching call that I do with my new members.
So number one, I'll recap. Number one, shoot three value-based videos for Monday, Wednesdays, and Thursdays. Number two, put that video on my blog, and send it to my list, and create a follow-up campaign from it. Number three, syndicate the video and the blog on the social media sites, Pinterest, Google+, Facebook, Fan Page, whatever. Number four, answer questions, perform some maintenance inside of my business, answer some comments, network with people, whatever, update social sites, all those kind of things.
And number five, new member coaching. So if I sign up a new member, I'm getting on the phone with them to call them for 30 minutes so we can start their coaching call, so I can get them going. And we're going to talk about some back-end stuff in a second. And then of course, there's personal development. So I just went over my five income-producing activities.
Now I'm going to talk about my personal development, because if you're not working on your mindset, and working on your personal growth, news flash, you will remain broke. Very simple. You'll remain broke. I promise you. So here's the two simple things that I do every single day in my business.
And that's number one, I listen to the Inner Circle audios which is a community inside of Empower Network, and I take notes. And if I listen to a call, and I find any kind of golden nugget in that call, it's going in my notebook, and I am going to see where I can apply that in my business. Simple, right? And then the second thing that I do is I read for 30 minutes before I go to bed. Now let's talk about what I do on Tuesdays and Fridays, because what I do on Mondays, Wednesdays, and Thursdays is not the same thing.
Well, it's a little bit of the same, but not really. And we'll talk about that in a second. Tuesdays and Fridays are a little bit different. My income-producing activities are as follows. Number one, I write an SEO blog post on Tuesdays and Fridays.
And depending on the time, depending on the time, depending on the time, depending on the time, depending on what that SEO blog post is about, let's say for example, if I'm writing a review on Amway. I don't mean to throw any company names, but that's like the oldest company in the book, or we all know what Amway is. So if I'm doing a review on Amway or whatever company, why would I send that to my list? That's not going to benefit my list learning about the review on that company, is it? Of course not.
However, if I write an SEO blog post, or if I'm writing an SEO blog post, an SEO blog post, let's say for example about YouTube marketing, well, that's going to benefit my list, so I'm going to send it to them. So number one, write SEO blog posts Tuesdays and Fridays. Number two, I email my list, and what I do on these days is a little different. What I send my list on these days is a call to action to join my business or to become a member, a customer of my business which is Empower Network. I'll send them things like affiliate tools.
If you are using tools like the Auto Responder and the Captcha Page Creator and stuff like that, or any kind of tools that you are using in your business that has an affiliate program attached to it. Why not share those tools with your list so they can use it too? And you can teach them how to use it and tie it into how it works in conjunction with a blog. The next thing that I do, the next type of email I should say that I usually send is recycled blog posts. There are blog posts that I've written months ago or even a year ago that is so good, why not recycle the blog post and send it to my list again?
The next thing that I do is I send them to my list. The next thing I do is send social proof, so if there is something what is on Facebook or whatever it is inside of my business, I'm going to send social proof about it. Maybe it's that I generated 150 free leads in a day. I'm going to blast that out. I'll share success stories not only mine but people on my team, people inside the company, people inside the same company, I'm going to share their success stories through my email.
Results, people love to see results. So share it. What are you hiding it for? Number three, I promote and host live Hangouts for my list only. I don't share it on social media.
It's for my list only, and I do it every Tuesday at 8 p.m. Eastern time. And I only do it for my list. So if you're not doing a weekly Hangout or a call, why not? Why not?
And you know what? You're probably saying to yourself, oh, I don't really have a list. I only have like 10 people on my list. Who cares? I don't care if there was one person on your list.
You better send that person, because that could be your rock. You could be a superstar on your team, and you don't even know it. Send it to the list, and invite them to a Hangout or a call. And figure out what days you're going to do it, what day and time you're going to do it during the week, and commit to that. Number four, same thing.
I answer questions, and I conduct some maintenance, e-mails, Facebook, Instagram, whatever. And number five, still same thing, new member coaching, 30-minute coaching. Let me recap the Tuesdays and Fridays real quick before I move forward. Number one, write SEO blog posts. Number two, e-mail lists.
Number three, promote a live Hangout. Number four, answer questions and do some maintenance. And number five, new member coaching call. And of course, we can't forget that on Tuesdays and Fridays, I'm also working on my personal development every day. So I'm listening to an inner circle audio.
I'm taking notes, figuring out how I can apply those notes into my business. And I'm reading for 30 minutes. And when I say read for 30 minutes, I'm not talking about some book that is irrelevant to you growing as a person or growing inside of your business. So no fictions, no novels, nothing like that. I'm talking about books like Think and Grow Rich, The 4-Hour Work Week, books like that is what you should be reading.
And then of course, on my calendar I always have my important books, and dates which is of course, Empower Network, Power Hour Call which is what you are on right now every Monday night at 9 PM Eastern Time, Tuesdays at 8 PM Eastern Time I'm doing my live calls for my list, live calls for my list. And Thursdays I'm doing a team call for my team only, which is what you also need to be doing. You have to have a growing team. And I don't care, again, just like I talked about, maybe you didn't want to do live Hangouts because you only have 10 people on your list. Who cares?
If you have only one person on your team, you need to be doing a team call with that person, masterminding on how you are going to grow your businesses. So just to be clear, you are probably thinking, well, what about, what about, you know, what about the back office, I mean not the back office, the trainings inside of the back office, all of the trainings. When do I fit that into my schedule? Well for me, I'll watch one to two trainings in the back office every single week, right? So I'll go into the Costa Rica 15K Masters course, High Ticket Academy, Viral Blogging Academy, etc.
And I'll take massive notes, and I'll apply what I learned. On the weekends I'm doing my keyword research so I don't have to think about what I'm going to talk about in my videos and my blog posts when I do my SEO and stuff like that. And I'm coming up with content for my blogs and my videos. Now, let me get back to the story. And my dog, if you hear him barking in the background, he's acting a little crazy, chasing his tail, barking.
So if you hear him, please excuse him. He's going crazy right now, and I don't know what's wrong with him. But anyway, let's talk about the back end, the five back end stuff, and then I'm going to bring out my special guests. Now, here's the five things that I do on the back end of my business to get your notepads out again. Number one, I follow up with questions that I get from people asking me questions.
Number two, I help my new members get started. Number three, which is something that I mentioned before, I do a coaching call for my new members. So what I do is I send them an email. I send them Getting Started training, and I schedule a 30-minute coaching call. I'll do my team training every week, and I will plan out my content for the week.
That's it. Now note, let me put this note out there for you. This does not include listening to Inner Circle audios. The income producing activities, I should say, are not listening to the Inner Circle audios, reading daily and stuff like that. I want to point this out.
Those are not income producing activities. They are not income producing activities. That's why I did not have them as part of my five things that I do in my business. So I wanted to point that out because when I speak to people sometimes they are like, well, I listen to the Inner Circle. I did the Inner Circle call today, and I read, and I wrote a blog post, and I did this and that, which is fine.
You should be doing it anyway. But when I ask them, what have you done in your business today that's income producing activities, I'll usually get an answer, oh, I listened to the Inner Circle audio calls. That is not going to produce you money. Only the income producing activities will produce you money. Now of course, you need the training that will eventually produce you money, but that's not an income producing activity, so don't get the two twisted.
So that's all I do, rinse, wash, and repeat those. Now let me tell you something, guys. If you are an entrepreneur who has a goal, you better be doing five income producing activities on the front end of your business every single day without fail, every single day without fail. You need to be doing at least five things in your business that's going to produce income. And if you haven't been introduced to the word persistence yet, allow me to introduce it to you.
I want to go back to the story of Jack Canfield and Hanson again. They actually took five actions every day for two years. And as a result of that, they were able to do five things. They actually took five actions every day for two years. And as a result of that, they were able to do five things.
And as a result of that, they were able to do five things. They produced Chicken Soup for the Soul, which is the book that we all know of, right? He became the number one New York Times bestseller. They sold over 10 million copies in 39 languages. And they were called the publishing phenomenon of the century by Time Magazine.
And when I started applying my five, my personal, what works for me, remember what works for me is not going to work for you, so figure out what your five is. When I started applying my five per day, I became the top 200 income earner inside of Empower Network. And I moved my family from a tight two-bedroom apartment in the Bronx where I was struggling. When I first got started with Empower Network, I was three months backed up in rent. I had $150 to my name.
I had $27.00 in the bank account living in a tight two-bedroom apartment in the Bronx with my family, struggling in my network marketing business. And within one year, applying the strategies that I'm sharing with you, getting into the eight core commitments, I was able to go from zero to $100,000 in a year. Income disclaimer, results are not typical. Now I'm living in a five-bedroom, three-bath house in Atlanta, Georgia, right? This is something that I only used to dream about.
I only used to dream about this. I used to dream about it, and now I'm living it. And there's actually a quote by, what's the gentleman's name, Robert Collier, I think it's his last name. He says, success is the sum of small efforts repeated day in and day out. And you know what?
The rule of five that I shared with you, change. It changed my life. And as a result of following that, I already shared with you, you know, that I made six figures in a year. I moved my family into a five-bedroom home, five-bedroom, three-bath house here in Atlanta, Georgia from the Bronx. Within just ten months of using this system, you know, I was asked to speak on stage in front of 1,200 people at our regional event in D.C.
In fact, in case you guys don't know, I'm actually speaking next month in Orlando. I'm speaking next month in Orlando in front of, I don't know how many people is going to be there, four, five, 6,000 people, maybe, I don't know, maybe more. Right now I'm generating 40 to 80 free leads every single day from social media, right? I'm getting four to seven new customers every single week. I'm consistently showing up on the leader boards.
I've been, you know, it's just crazy. Top 200 out of 14 or 15,000. That's crazy. Coming from struggle. Coming from struggle.
And all because I followed, bring on my guests. Let me put this out there. Here's what I want you guys to do. I want you to, ladies, dig in your purse. Guys, dig in your pants and pull out your wallet right now.
Pull out your credit card, put it on the table, put it on the chair, put it on the bed, whatever, your desk, wherever you are right now. Take it out, because at the end of this call, you're going to be begging the person that invited you here to give you the link to join our blogging, our viral blogging community, our Internet marketing training community. You're going to be begging that person when I am done with you on this call. Now, let me get back to the part when I said, again, my five income-producing activities is not going to be the same as yours, and here's why. You may not like doing this.
You may not like doing videos or blog posts, right? You may be the shy, behind-the-computer type of person, and if you are, doing videos and blog posts is not going to be for you. Doing social media is not going to be for you. Maybe solo ads will be better for you. Maybe learning ad copy and writing e-mails is a better choice for you.
I don't know. Only you know that. And if you don't know how to do any of that stuff, well, guess what? That's what Empower Network is for, to teach you how to do it. If you have to figure out what you like to do, do that, because my shoe may not fit you.
You need to find your own shoe. So with that being said, I want to bring out my special guest. She has been with me inside of Empower Network for two months. She started applying the Rule of Five at the beginning of this month. I think it was September 3, right?
And following my every move to the T, right? Because she wears the same shoe size as me, so she applied what she learned. Now I'm not going to blow up the spot and share what has happened to her in the past two weeks since she's been working closely with me. But I'm going to let her do that herself, okay? So with that being said, I want to bring out Meredith Dale.
Meredith, are you there? I am here. Can you hear me? I can hear you just fine, girlfriend. Hey, everyone.
My name is Meredith Dale. And actually, just starting to speak, my heart starts to flutter, because this is a milestone that I don't even comprehend right now. And I don't know... If you guys are feeling what Lisa is saying as much as I am, but I know that you have to, because what Lisa speaks is the truth. And if you weren't taking notes, and you weren't listening, and you're not convinced yet that the Rule of Five is what you need to be doing in your business, then let me just quickly share my story.
So I came in to Empower Network as a direct sales for a different company. As a rep, because what I was doing was I was a spammer. I'm going to come right out and say it. My name is Meredith Dale, and I was a spammer. And Lisa found me on social media.
And I just love her because she's blunt. And she said, Meredith, you're being amateur. That is amateur marketing, and you need to stop that. I can teach you a different way. I was like...
You know, and I think this is the first Rule of Five that works for me, is... You need to listen. You do not know everything. And when you think you know everything, then you're just not going to grow. And the whole way to succeed in your business is to learn.
And when someone is telling you a different way of doing things, and you're looking at their success, then listen to what they say. So I came on, you know, under Lisa, and I was still in direct sales. But I started watching what she was doing and listening to what she was doing. And when she got on the coaching call with me, another of her five, you know, at the top of the Rule of Five is get on the coaching call with your team members, because that made the difference for me. We talked about my goals.
So my goals became very clear. And it quickly became clear to me that my sponsor in my direct sales was not a mentor. She was a sponsor. And I needed a mentor. I grew up with a mom, you know, God rest her soul.
But she had to put me in daycare. And so I was the kid who was always at daycare until like 6, 630, always the last one to be picked up. And it was hard on me, and I didn't want that for my kids. So I wanted to make this work. And when I saw that Lisa was willing to be my mentor, as long as I listened to what she said, everything changed.
So, you know, I can say long story short, but this is a short story. Just a month ago, I got on the coaching call with Lisa, and I said, well, I want to change, and I want to be an affiliate for Empower Network, and I want to do what you're doing. She said, Meredith, if you want to be rich, market to a niche. So first, get your niche down. That was my first thing I did to really change my business.
I didn't keep talking to everyone and their mom. I found my niche, and that's the only person I talked to. Secondly is I decided that I was good at making videos. Videos feel comfortable to me. And they're a way for me to show the women that I'm trying to help, other direct marketers that I'm trying to help.
And I just wanted to say that I'm a real person. And the second thing I did was I invested in my mental training. The material that I have learned from all of the leaders is amazing. And one of the things I learned, this is my third out of five videos I've done, and I'm just like, wow. This is the best out of five that I do.
I learned this from Michelangelo, and he said he makes himself available. He puts his cell phone out there. He puts his e-mail out there. He says, text me, call me. And I know that this is income producing because for me personally, once I started making videos, syndicating them to social media and putting my phone number out there, then the women who were watching my videos have started calling me, and I make myself available.
I have a 10-month-old daughter and a 4-year-old son. But I treat my business as a business because I want it to succeed. So I make myself available. I ask the kids to be quiet, and I talk to these women. I talk to the people who need my help.
And do you know how today that even on this phone, right, on the phone call, I've had two more sales come in. And do you know why? It's because of the two women I talked to this morning. I answered their questions. I told them that I cared about them because I do, because I want them to be able to stay home with their kids.
So they bought. You know, they got off of their 9 to 5, and they went ahead and they joined and got our viral blogging system. So that's my, I think that was my third one. No, that was my fourth one, was make myself available. And my fifth income producing, which is really what I do every day, is I blog.
I video. I put material out there. And I share it. I share it. And what Lisa has always said is I give value to my customers.
And Lawrence Tam said this. On the Internet, there's a huge stigma of stranger danger, right? I learned this in Inner Circle. If I hadn't have been in Inner Circle, I wouldn't have known this. But stranger danger.
So you don't know people on the Internet. So stop saying, I need 50 reps, one in each state. Are you going to join my team? That's stranger. I don't know you, and I'm not going to join your team.
So blog. Put value out there. Talk to the people that you care about. Let them know you care. And by doing these simple steps and treating my business as a business, in two weeks, I have now over 500 people on my list.
I just checked it before I came on the call. 500 people on my list because they're finding me on the Internet. And they're, you know, I'm using the autoresponder. I'm using the lead pages. And sales, I don't even know how many sales.
Isn't that a wonderful thing? And then this morning, you know, Lisa says, hey, girl, look at this. And I'm number five on bringing new people in. This is crazy. How does that happen?
It happens because I was willing to learn. I was willing to treat my business as a business and put myself out there and make myself available. And I just know it's going to continue. Because I have a great mentor and I've set my mind to where I want my business to be. Lisa, do you think I covered everything?
Yes, you did. And just to clarify, that's number five on the leaderboards as of this morning. And I am just so proud of you because coming from someone who has never done direct sales before, has never done Internet marketing before, to come in here and you're making like one to two sales every single week in just your first two weeks. And then getting on the leaderboards and hitting the number five spot on the total amount of new members that are coming in, that excites me. And you know what?
I want to announce this to everybody that I want you, Meredith, I challenge you to outproduce me. Because that has always been my dream to have someone on my team to outproduce me. So the challenge is on. And I will take on your challenge. Friendly challenge accepted.
Yes, so thank you for everything that you do. Thank you for being you. And thank you for showing up in your business. And congratulations to all of your success. I appreciate you.
Thank you, Lisa. I appreciate you too. Thank you very much for having me on tonight. You're welcome. Now I want to bring on David Wood.
He's actually on the call with us right now. He's going to make some special announcements. So Dave, if you are there, take it away. Yeah, I'm here. How are you doing?
I'm good. How are you? I'm really good. I've been enjoying just kind of sitting in the background listening. So it's always cool seeing your videos.
I actually like your rants. Those are the funniest ones. They're both fun and funny at the same time. Or like when you post a photo and you say, I feel a rant coming. And it's almost like an incredible Hulk explosion.
It's awesome. But I'm really proud of you and seriously proud of what you're doing. I think it's amazing. And thanks for coming out and doing the call today. You're welcome, and thank you.
Well, guys, I'm going to be relatively short here. And part of the reason is because it's Independence Day in Costa Rica. And it's funny because now that I live overseas, I actually don't really celebrate Independence Day in the United States anymore because I'm always in a different country. And they never celebrate it in other countries. But here it's September 15, which is actually a really interesting day.
That's actually the day, funny enough, and this was part of the day, and this was partly on accident, but that was the day that the original corporation, Foreign Power Network, was formed was September 15 as well. And every single year I have something weird and interesting happen on September 15. It's just like this strange day for me that always defines some sort of a cool turning point. And sometimes I don't realize it until I look back. And I don't know why that is, and I don't know if I'm sort of making it up with my unconscious mind, but what I do know is that every year something interesting and fascinating and weird happens on September 15.
So today the interesting thing is this call probably. So what I want to do is I want to talk to you guys about a handful of things that are coming, and also some things that I'm excited about, but specifically first I need to make some announcements. So announcements first, and then let me talk about the event coming up. So I want you guys to pay attention here because I'm going to give you as much detail as I can in like 5 or 10 minutes. Announcements first.
We did a micro-launch for the Top Producer formula. Now part of that micro-launch was an experiment. We had a new way of launching a product, and we wanted to try it and see how well it worked. It worked amazingly well actually in a lot of regards, and then some things didn't work quite the way that we wanted them to work. The offer wasn't quite as optimized that we wanted on the front end, but what worked better than what we thought would work was the way that it actually sold.
So this way. This product that we launched last month, the Top Producer formula, is actually part of a 3-part series, and we are starting the pre-launch of the next mini-product that we've coming out, which is actually called the Team Builder formula, and we're doing a special affiliate announcement for when that's going live and all the details of it tomorrow night at 9 p.m. Eastern time. So what I want you to do, a lot of you guys are Affiliates Empowered. If you're not an affiliate, just pull out your credit card, join, and get in.
You're going to get a special link tomorrow to be on a members-only webcast where we're going to outline the schedules, the details, and a whole bunch of neat stuff that we're doing for this launch of the Team Builder formula that we've got going on over the course of the next couple of weeks. So I want to make sure that everybody here is on that. People always wig out when they miss important details like that. Make sure that your teams are on it. We're going to slam the crap out of it to make sure that everybody is in.
If somebody's not in yet, make sure they get in. They're a member before that because that Hangout is going to be for members only. We're going to have our CMO on. We're going to release a lot of details. There's a couple of things that we're doing different on this, and I want to give you guys a little bit of a sneak peek, and then I'm going to get on to the next bit of announcements, and then give you some thoughts.
But I wanted to get to the announcements first because detail people appreciate that. So we have some neat things we're doing on this funnel, and we're going to walk you through it and show you. Lisa, this is Trav. How's it going? Hey, good.
Hey, guys. I think we lost Dave over in Costa Rica. They're partying extremely hard for Independence Day, so obviously the phone lines are a little jammed. But for our callers who didn't catch a little bit of the information while Dave is getting back on the call, maybe you could reiterate some of the amazing five points that you were talking about earlier because I know we just had some people join, and that would be awesome. Okay, sure, sure.
Okay, so what I was talking about earlier is what my top five income-producing activities are. And just to recap, Mondays and Wednesdays and Thursdays, I shoot three value-based videos per week sharing marketing tips, prospecting tips, lead-generating tips, something motivational. And I put it on an Empower blog and create a blog post out of it. The second thing that I do is I send that blog post to my list, my AWeber list, and I create a follow-up campaign out of it so that the future people that are coming on my list will actually eventually see that blog post. The third thing that I do is I syndicate the video and the blog post to social media using Facebook, Facebook Fan Page, Pinterest, Google+, and any kind of social media site that will allow you to syndicate a blog or a video.
Number four is that I answer questions and do some maintenance in my business like emails, checking Facebook messages, commenting on Instagram, updating groups, updating social sites, things like that. And finally, number five is that I do my new member coaching. It's a 30-minute coaching call that I do with my brand new members. And if you're not doing that, I highly recommend that you do it. And if you don't know how to do that, you can actually find that information inside of the back office under the Top Producer formula.
I think it's the recordings that you'll find it at. So I highly recommend that you upgrade to learn how to do that and learn how to really close your prospects, or I shouldn't say close your prospects. I should say upgrade your prospects, or not your prospects, but your new members inside of your business. Get them into the other programs so that you can actually get more money in your business, number one, and so that they can get educated in their business, number two, because it works hand-in-hand. You want to make more money, they want to gain more knowledge.
So the only way to do that is to learn how to do it. So what I also wanted to point out too, after I shared what was going on with Meredith and her business, and how successful she's been. Remember I told you guys to pull out your credit card and get ready to buy? Well, here's what the assignment that I want you to do right now. I want you to go back to that email.
I want you to go back to that Facebook invite, or a text message that you got. Wherever you found the number to dial in for this call tonight, whoever was that person that invited you here, go back to them and ask them for their affiliate link for Empower Network, so that you can get your viral blogging system and get inside of our training community. Get inside, because I promise you, once you start getting the information that, like Meredith, your sponsor is not going to share with you, because they don't know it. It's not because they are doing it on purpose. It's because they don't know.
And what you don't know, you don't know. What you don't know can actually kill your business. What you don't know will kill your business. So get inside. Get back to the person that invited you here, and get inside as soon as possible.
Now I don't know what's going on with David, but let me see if I can see anything on his wall on Facebook. Maybe he – let's see. Nope, he hasn't posted anything, so I'm not sure if he's going to be jumping back on. Maybe he lost connection. Travis, if you are there, if you want to hang on, and just say, just have me keep talking.
I could do that. I talk forever. Just let me know. Or if we need to hang out a little bit more to see if David could come back on and finish his announcements that he has to make. By the way, guys, if you didn't get your tickets to Orlando next month, you need to log inside of your back office and do that for several reasons.
Number one, every single time I attend an event, I have a breakthrough in my business. Number two, you want to rub elbows with other successful people. You want to stop hanging out with broke people, and start rubbing elbows with people who are actually making noise in their business. And number three, of course, you want to attend because I will be speaking, and I'm going to be going over what we talked about tonight. I'm going to be training on that.
Let's put it like that, in detail. See, what I shared with you tonight, it's nothing. That's just the basic stuff. What I'm going to be sharing with you at the event is going to absolutely blow your mind. So I think we have David back on.
Are you there? No? Hey Lisa, this is Trav. I don't think we have him back on yet, guys. But Lisa, thank you so much.
You are absolutely awesome, just 100% pure awesomeness. Thank you. And to be completely honest, guys, get to the event because some of this, you know, Lisa, some of the speakers that we have there, Amy Star Allen, Lawrence Tam, Justin Varangia, these guys are going to be really, really sharing some incredible information. Lisa, I don't actually want to jump in for too long here because the information that you are sharing is a lot cooler than some of the information I'm going to be sharing. But that's only aside from what I have to say right now, guys, before Dave comes back.
Here are some really, really important updates for you. Tomorrow, as you know, 9 PM EST, we have an incredible, incredible affiliate and only hangout going live for you where you are going to get access to the game plan, some of the really amazing resources that Mars, the design team, Dave have put blood, sweat, and tears into to really prep you for what's probably going to be one of the biggest launches in history of Empower, just aside from TPF. We are going to be giving you everything you need to succeed. And introducing you to a couple new ideas, one of them is what we call the Switchcast. Which is kind of the concept of getting people on a live broadcast, and then having them switch feeds and putting them right in front of David who is literally going to help you sell your prospects for you.
That's going to lead into a timed price increase from $7 to $17 on the webcast access sales page. And you will find out a lot more about that in the game plan PDF which we are going to release tomorrow. Another great point is the main product, as you know, maybe some of you experienced this with TPF. It's not going live to the masses until the actual live broadcast from Denver. So what that means is you are kind of getting in the back door.
You are getting in first and setting yourself up for massive success, which is awesome. There is going to be an affiliate playbook that you are going to receive that is going to give you a sneak peek into the product. So even before you get the product, you are going to get a sneak peek into the features, the modules, everything you need to know, even if you for some reason make the crazy decision not to get in before the time. It will either sweep you away or you ride it in. You are going to get an affiliate playbook that is going to give you access to every bit of information you need to know to succeed.
And that is going to lead you right into your resource center which literally the design team, Mars, Dave, these guys have packed. And when I say packed, I mean overfilled. And when I say overfilled, I mean absolutely is swarming this time with some swipe copies, banner ads, and more. So those are some really, really important updates for you guys. So everybody in this call, I would implore you to get on that webcast tomorrow at 9 PM because that is going to be the affiliate webcast that is going to set you up to succeed for this.
Other than that, Lisa, I've got to turn this back over to you because I've been listening now for an hour and 17 minutes to some of the coolest content I've heard. Thank you, thank you, thank you. I mean, I don't know, you want to keep talking until Dave gets on? Is he going to get back on, or should we close out, or what? I would give him about 10 more minutes.
So if you guys want to share about 10 more minutes of content, because I mean, if I could give you my credit card right now through the phone, I would, just for what you've been sharing. So please continue, and we'll give Dave about 10 more minutes. And if he's not partying too hard over there and fighting the phone lines, get back on. We'll go ahead and end the call, all right? Okay, perfect.
Well, let's see, what else do I have to share? Let's see, okay, well, listen, I want to talk to the affiliates of Empower Network right now, and really to the customers too, really to the customers of Empower Network and affiliates of Empower Network, and really to our guests on the call tonight who are not in Empower Network yet, but you will be tonight, right? Of course you will. You will be getting back to the person that brought you to this call, and you will be, you know, asking them for their link, and getting inside of our community. So here's the three people that I want to talk to.
First, I want to talk to the affiliates. You guys have something amazing in your hands called Empower Network. You have a blog, okay? If you've seen any of my trainings, you know that I say over and over again that if you don't have a blog, if you're not using, a blog online. If you're trying to build a business online, if you're not using a blog, you're not building a business.
And here's why. Your blog is there to help you brand yourself. This is not about going out there, spamming your link all over the place like I said before. This is about creating valuable content to your prospects, to your customers, to your team that will allow you to make more sales in your business. If you're not going to use the tool that will help you stand out from your competition.
Right? If you don't have a blog on the Internet, you might as well call yourself homeless. Because your blog is the place where number one, like I said before, you're going to brand yourself. Number two, you're going to put your videos on there and your valuable content. You're going to talk about the products, and you're going to talk about the business opportunity, and you're going to be sharing your stories and other people's stories, and you're going to inspire and motivate people who are following you.
Why would you not want to use the blog as a tool to do that? It's silly. It's silly. You have three banners on your blog for crying out loud. You have a header, a sidebar, and a freaking footer that's clickable.
You didn't have to go buy hosting, and set up a domain, and do all this techie stuff, and plug-ins, and all this stuff. You didn't have to do that. You are paying $25. For a blog, use the damn thing. Use it.
I use my blog every single day. I create pages on my blogs, blog posts on my blogs. I put videos on my blogs. I use my blog. And to be honest, my blog makes me money.
You're here to make money, or you're here to stay broke. Are you here to spam, or are you here to brand yourself and build a business? The choice is yours. Otherwise, what are you doing? What are you doing is what I want to know, and what you should want to know if you don't know already.
So I'm going to repeat. If you don't have a blog, which is your home on the Internet, you're homeless, period. You're homeless. Use the blog. I want to talk to the customers now of Empower Network.
You also – Have a blog. And I know that even with me, I have several customers using the blog who are not affiliates. They just came into Empower Network to use the blog to help them build their business. Yet they're not using the blog. It makes absolutely no sense to me.
What are you doing? You have a product, right? That could be makeup, Tupperware, candles, sex toys. It doesn't matter. Companies these days, they sell all kinds of stuff, wraps, shakes.
It doesn't matter what it is that you're selling. You have a product. You have a business opportunity also. And you have content to share. What I want to challenge you to do is stop taking your affiliate link, that your company gave you, and blasting it out all over the place.
And I want to challenge you to do something a little different. I want to challenge you to open that damn blog that you're paying for every month. Write some valuable content that your customer would appreciate. Because your customer right now is starving for information that they're not getting. And you're not getting that from other people.
Why would you want to stand out like everybody else in your company who is pitching and promoting the same exact product as you? How do you stand out? You stand out by branding yourself on your blog and creating content. Why are you not doing that? Why are you not doing that?
Meredith Dale is doing it. In fact, she's making sales right now, sending her blog to her list. She probably made some sales today while she was on the phone call right now, like she mentioned before, probably because she cut a video, she put it on her damn blog, and she sent it out to her list. Now she's got people on her list asking her questions, because she adds value to the blog, and she shares it. So what are you doing with the blog if you're not going to use it?
It doesn't make any sense. The third person, the third group of people, I should say, that I want to speak to, I want to talk to, I want to talk to, I want to talk to. Are the ones that are not inside Empower Network right now. You haven't joined yet. You're probably thinking to yourself, I can't join another business opportunity.
My company won't allow me to – excuse me? Your company won't allow you to use tools to build your business? Come again? What do you mean? What do you mean?
You're going to let your company dictate how you should build your business? Why are you with that company then? How dare they tell you, the CEO of your business, how you should be building your business? See, here's the thing. Network marketers who are in direct sales companies, they join these companies.
First of all, let me back up for a second. Let's look at the word, or the two words, network marketing. So you're going out there and networking. You sure know how to do that with your home parties and three-way calls, right, and calling leads from people that really don't want to buy your stuff anyway. But what happened to the marketing part?
What are you doing? Because putting your link out there, guess what? That's not marketing. That's spamming. So right now, if you don't know anything about blogs, if you don't know how to build a list, if you don't know how to use an autoresponder and create capture pages, if you don't know how to close your prospects, if you don't know how to upsell your prospects to other products and services that you have in your business, if you're still struggling, if you're not getting at least 40 leads a day and 2 to 5 sales a week, guess what?
You need Empower Network, news flash. You need Empower Network because guess what? Just like Meredith Dale said that when she was in her network, marketing company, her upline was teaching her how to do shit that doesn't work, hence why she wasn't getting results in her business. She came into Empower Network, and guess what? She started getting results.
Why? Because we're teaching her how to market. Getting back to those two words real quick, network marketing. You are missing the marketing part in your network marketing business, because your company is not going to teach you that. They're not in business to teach you marketing.
We're in business to teach you marketing. Your company is in business to – as a matter of fact, your company doesn't even pay for advertising. You know why? Because they don't have to. That's why they have an affiliate program, because they sign people up like you, an affiliate of the company that you don't own.
You're an affiliate. That's it. You are only an affiliate. And your job as an affiliate is to go out there and bring in new customers, and bring in new people to build a business, reps, coaches. That's your job.
But here's the thing. These companies are teaching you how to do three-way calls, how to make a list of 100 people, how to harass your friends and family, how to put up flyers and blitz cards all around town from people who could give two shits about your damn business or your products. And what are they teaching you? They're teaching you to do that. Your sponsor is probably teaching you to go and buy a list of leads.
Buy the leads. Instead of generating your own, you decide to go and spend money and buy the leads. Why? 99% of those people are going to tell you one of the following things. Number one, why are you calling me?
I never put in information on your website. Number two, how did you get my number? Don't call me again. And they're going to keep on and on, and you're going to keep getting rejected, because guess what? These people, quote, unquote, business opportunity leads that you buy, most of them are old.
Most of them don't want to do business. Most of them don't have a business mindset. Most of them are what I like to call looky-loos, people who are just looking around, trying to see what they can do. They have no business, building a business. That's what your company is going to teach you how to do.
We, on the other hand, is going to teach you how to become a successful Internet marketer. We're going to teach you the skill sets that you need to become successful. So if you lack those skill sets, then you need to be inside of our community. And if your company is going to tell you that you can't use a blog to build your network marketing business, why are you with that company anyway? How dare they tell you that you can't use tools to build your business that's only going to make them more money?
How dare you settle for that? That's retarded, amateurs, people who don't know any better. That's who does that. So my challenge for you, the group that is not in yet, get back with the person that invited you to this call now. Don't even wait for this call to be over.
Do it now. Go back to that email and reply. Give me your link now. Go back to that Facebook post and reply. Give me your link now.
Facebook them. Message them. Call them. Find them. Track them down.
Get in. Do it now. Don't wait. Travis, back over to you. My rant is over.
Lisa, you are awesome. Thank you so much for all the great information and everything you shared on the call tonight. Guys, that's it. The message ends like that. Get to the event.
Get on the broadcast tomorrow. And if you are not an Empower, listen to what Lisa said and get in. Appreciate you guys. Practicality dictates that everyone's results will vary as we are all unique and different. Basically, it takes hard work to make a substantial income in this business.
And some people will make no money at all. The earnings of an Empower Network affiliate will be 100% dependent upon their skills, work effort, commitment, leadership capabilities, and market conditions. Common sense would suggest that in most opportunities, one would find exceptional individuals performing well above average while others perform under the average. The Empower Network does not guarantee any level of income or your success. To see our full income disclosure, please visit our website at www.empowernetwork.com forward slash income dot php.
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