Closing Like Clockwork with David Sharpe

Practicality dictates that everyone's results will vary as we are all unique and different. Basically, it takes hard work to make a substantial income in this business, and some people will make no money at all. The earnings of an Empower Network affiliate will be 100% dependent upon their skills, work effort, commitment, leadership capabilities, and market conditions. Common sense would suggest that in most opportunities, one would find exceptional individuals performing well above average, while others perform under the average. Empower Network does not guarantee any level of income or your success.

To see our full income disclosure, please visit our website at www.empowernetwork.com forward slash income dot php. Okay, welcome to this exclusive Empower Network Inner Circle interview, and because you're listening to this, you're in the right place at the right time. My name is Chris Rushlow, your host, your designated driver through the cyber waves. A quick reminder for everyone, let's block out all distractions, all background noises. Tune them out.

Turn off the TV. Make sure cell phones off or on silent. Close out Skype or email. You definitely want to hear what we're talking about today. My guest, Beau Bridgewater, has a background as a server and a bartender in the restaurant industry and has been a staple to the Empower Network leaderboards ever since we launched and shows no signs of slowing down.

His self-described yo-yo experiences in the network marketing industry has taken him down a path of many lessons, failures, and triumphs along the way. Sometimes the money made in internet marketing were just enough to pay the bills, as well as other times where he had streaks of major success. Finding a home at Empower Network has allowed him to make more money than he ever has before in a month, and the money now just keeps rolling in. With us to share what he has learned on this crazy journey we call internet marketing, ladies and gentlemen, Beau Bridgewater. How are you, buddy?

Hey, Chris. I'm doing great. I appreciate you having me here today. Awesome, man. Yeah, this is going to be a good one, man.

I'm really looking forward to this. And, you know, you were one of the people that, you know, when we started Empower, we didn't, you know, we didn't know a couple of people on the leaderboards, and one of them, you know, was you. And Dave and I looked at the leaderboard, and we saw your name. He was like, well, who's this guy, you know? And just quietly making all kinds of money out here.

And, you know, we got to find out who he is. So, you know, for me, it's a real treat to be able to sit down and talk with and make new connections and be able to learn from and talk to, you know, people that, you know, we never would have probably crossed paths until, you know, or at least later, you know, at a later time, except through the Empower Network. So, yeah, really glad to be here, man. And, you know, so I'm just interested to hear your story and how you got started in the Internet marketing industry. What led you to be, you know, to get started in it?

And, you know, why so? Why have you gone on this path? So, you know, this is something. You know, this is something that we love. We love to start out with.

And it's just, you know, we want to know where you're coming from, Bo. Who are you? And tell us about why you're here and why you've come to Internet marketing and to the Empower Network. But first, start, you know, with your story and where you're from and how you got here. Okay.

Well, let's see. First things first, I live in southwest Washington State, a really small town, about 2,000 people. Wow. And the great thing about Internet marketing, for sure, is that it opens up the world to you. But at the time that I was really searching out for, you know, another way to create more income for my family was when I was working on a cruise ship out of Hawaii.

And I was working about 80 to 100 hours a week. And, you know, I had a great time doing it, don't get me wrong. But when you're the employee side of that aspect, it's not a holiday. But you have a lot of fun with the guests and everything while you're there. But, you know, it kind of opened my eyes.

I've always had an entrepreneurial spirit. I had previously run a little bit of like a costume clothing retail online and through music festivals. And I enjoyed doing kind of the selling aspect and the creating aspect with that. But, you know, I didn't pay all the bills. So I searched out more employment, which led me to the cruise line industry after being in a very cold and rainy winter in Seattle, Washington.

And there was a nice ad for going to work on a cruise ship in Hawaii. And I said, that looks like an option. All kinds of fun, huh? And, you know, so I jumped on that and got out there. But, you know, right away I realized that there was a lot more to it.

And basically you're there for five months straight, no days off. So it's a full-time commitment. You know, the bonus side is, you know, you have a place to sleep and they feed you. And so, you know, you have a chance to save some money. But it's not a family lifestyle for sure.

And so that led me to looking into, you know, additional income streams, started doing some studying into real estate and taking some courses, reading books, et cetera. And then the Internet marketing kind of developed from that after being on the ship and not really having any other options on ways to really create any other income to kind of move forward. And so... Yeah, I mean, I hate that. That's nuts, man. I mean, we just – it's funny that you say this now because just a couple weeks ago, Dave and I and some other people got – you know, we were on a cruise to Mexico for one of – a company that sent us there.

And we – I had a chance to talk with some of the people that worked on the ship. And it was amazing. It blew me away. I mean, for them – and this is in the Caribbean, you know, six to – like 10-month contracts. Oh, yeah.

And it's every day. There's no – you know, there's no real breaks. And these days are long, long days. And I just thought, man, this is insane. This is nuts.

How does anybody keep this up? You know, how do you do this for so long? So that had to have been a great catalyst to motivate you to go, okay, well, what else can I do here? Absolutely. It was definitely a great driving factor to move forward.

And, you know, let's see, you know, what was the real transition? Well, you know, I tried my hand in network marketing early on and being green and not really knowing what I was doing. You know, I got involved with the company where I enrolled three people an entire year. And, you know, beat the doors and phone calls of all the friends and family and got the awkward responses. You know, and that kind of created a little more pain in itself.

And, you know, which really turned on the idea of, well, internet marketing sounds so bad when you're just presenting an idea or a product to people you don't know and you don't have to talk to them and they can go and buy it and you can get paid. You know, that started to really stimulate. This could be, you know, a much better option for, you know, enjoying some income without all that struggle of trying to convince people that you know to do something that they're not interested in anyways. Absolutely. And we all know what that's like.

Man, all kinds of fun. I think I sometimes, you know, I think I still have flashbacks every once in a while where I think about what it's like to go back to those people and what they would say now. Yeah. You know, after you went to them before and they just, those awkward responses and how people will respond to you and it just kind of blows you away and you don't get it. And it's funny because I think that because you get such a weird response from some people because you might not necessarily at the time know very much about how to do this thing and how to recruit and develop that recruiting skill set and it causes you to just think those people are nuts.

And so you keep on going. You keep on going because you don't think about it. You think, okay, well, I just had a string of people that are just, you know, they got to be a little crazy. I mean, they just don't get it yet. So, you know, I'll go back and pound them over the head later and try to convince them again later after I go get some success.

You know, it's funny how we have that mindset. I think that actually makes people continue on for a little while longer because they look at people and go, oh, they got to be nuts. Let me go to the next one. Oh, this person got to be nuts too. Rather than going, well, what the heck am I doing here that's causing this, you know?

Well, you hear about the success stories and, you know, you think, well, gosh, people are having success. You know, there's got to be a way to do it correctly and, you know, and make it work out. And it's just, you know, figuring out that path but also being tenacious enough to stick it out, like you just said, and keep moving forward until it starts to click for you and you can get to the next level. But inside of that, you know, it's hard. It kind of pushed me towards, I started doing some affiliate marketing with ClickBank products and did some pay-per-click and kind of, you know, struggled along there.

I made about half as much money as I spent on my advertising. But again, I didn't have any experience or education. It was more like jump in and just mess around with it. And I think that's even part of the fast start with Empower, as David said. You know, you just got to get in there and try it out and see what works and tweak it and keep moving forward.

And so, you know, in line with that, I just started picking up, started with a small kind of an online program and affiliate marketing and get out there and market it a little bit and have a little bit of success but not a lot. And, you know, and that kind of, that holds a lot of people back too because you're constantly thinking, you know, you see people doing well and you're like, why am I not doing well? You know, they're doing it, so what am I doing wrong? And I had an experience where my sponsor was, you know, on the leaderboard every single week and, you know, and I'm just doing my marketing like I think I'm supposed to be doing it but I'm not getting any results. And it was frustrating, you know, without a doubt.

You know, you're spending all this time but it's just like you're spinning your wheels, you know, spending a little bit of money. But I think there was a barrier there where there wasn't, you know, there wasn't a lot of, I also didn't know what to do correctly 100% but at the same time there was the barrier of, you know, am I willing to spend that extra money on marketing or, you know, what is it that's going to make it actually, you know, jump to the next level and start putting some money back in my pocket? And, you know, and I asked him, I said, you know, what exactly are you doing to be on the leaderboard every week? And, you know, it wasn't like a super huge philosophy that it came back to me with. It was more like, you know, I'm going to do this.

I'm doing this paid marketing and I'm doing this paid marketing. I'm doing an ad a day at these sites and I'm doing a few more here. I'm like going, geez, you know, I couldn't swallow that. But I did know that if I wanted to at least try to have the experience, I was going to have to, you know, mentally commit to do more. And so I just, you know, I decided and I found some sites that were a little less expensive but it was paid marketing.

And that was my initial experience. And I just started doing an ad a day, you know, really being more committed than how I seem to think a lot of people get out there when they're beginning and they just do a little bit of marketing. They wait for the results. They don't think it works and then they quit on themselves, which is really sad. But you have to push through that.

And once I did that, I just had, you know, it was kind of like it was the first aha moment for me where I started to get the results coming in. I started getting more leads. I started having more sales. And that transition, you know, gave me the confidence to know that this can really work. And, you know, it wasn't a big program so there wasn't tons of money coming into my pocket.

But I just saw that if I could get a sale, I could get another sale and that I could keep repeating the process. And that was really encouraging to have happen. And so, and from there, you know, I kind of built up and continued to try. And continued to try new programs and new avenues along the way. Yeah.

Well, it's funny that you get, and it seems to be, it seems to keep coming up a lot where every, you know, people, you reach a certain threshold where you keep doing something, keep doing something, keep doing something. And then it's like, it seems as though most people who don't do well, who fail at it, it's right before that threshold that they quit. And if they just kept on going, they would normally experience what you've experienced, which would be a breakthrough. And you go, wow, I made a sale. How did I do that?

Let's dissect that. And then let's do that again and replicate it. And I think that if most people got to that, then they would continue going. But, you know, I think the thing that needs to be stressed here is that, you know, even though you were having a tough time and you realized that, you know, you're not going to make it. You're not going to make it.

You're not going to make it. And you realize how much money you were losing at the time, you know, that you weren't really losing that money because that was great experiential education for you. Oh yeah, definitely. Yeah. And so it makes it much easier once you get it, then you just start replicating it.

And it's like that threshold. And if we can just get people past that threshold, then they'll keep going and they can build upon these things such as like what you did. Well, and I know at the time it's really difficult because you're questioning yourself. Is this really worth it? Am I on the right track?

But, you know, if you look to those people who are, you know, experiencing what you're looking to experience and you try to emulate them, you know, a nicer word for copy, but, you know, basically, you know, you learn by, I think we heard it in one of the interviews too with Rob before. But, you know, it's like, you know, copy those who are successful. And I've heard it time and time again. And it's, it's just, it's true.

You know, you learn from those who are having the success and you emulate what they're doing. And then there's the mental part of that too, that you really have to focus on building yourself up and self-education and, you know, it just helps give you that confidence. What you're putting into your mind, you know, it allows you to focus back out into your world. Now, you had said a couple times that there were months where, you know, you might have been in between jobs, you know, or on unemployment and internet marketing had just, you know, you had some ups and downs. And at times, it really did just get you buy with being able to pay your bills and everything.

Can you talk a little bit about that and how that kind of happened? Well, you know, definitely when the internet went viral, when the economy started going down, if it wasn't for internet marketing, you know, we wouldn't have survived. We really wouldn't have. I mean, the additional income been able to generate made a huge impact. And I mean, even my wife was laid off a year and a half ago, and that was impacting.

But I wasn't so scared anymore, because I had the internet marketing, that consistency of additional income there. You know, it's almost, you know, I want to call it a second job, because it's really, it's turning into a career at this point. And, you know, where can we go with this, Chris? Well, it's something that I'm just, I wanted to hear if there were any specific stories about what had happened specifically where, I mean, yes, you just barely made it along. But then also, I mean, there's other times where, I mean, you've done very, very well.

But it would seem to be, you said, you saw yourself some yo-yo experiences, where you've gone to some companies, and they didn't necessarily work out the way you thought they were going to. So, yeah. Yeah, you know, especially with internet marketing, a lot of times, when something launches, you know, there's a lot of excitement there. And you can, you know, get in there. And it looks like a great concept.

And, you know, if you go hard with your marketing, get it out there in front of people, as a, you know, converting platform, you know, you can make some money. But it seems like it also goes up for a little bit, and then all of a sudden, it just, it kind of disappears on you. So, the income isn't long-term. And why do you think that is? Well, I think there's a lot of competition out there in the marketplace, is one thing.

And, you know, people are trying to be innovative, and start a new idea, or twist something that's already been done, and create it a little bit differently. The internet marketing platform, or business opportunity marketing platform, is a little bit different. You know, it's this online, the digital products, and there seems to be a different kind of attachment to a non-tangible product than a tangible product, or the information marketing arena. Yeah, definitely.

Okay, that makes sense. So, throughout your experiences, you've been through a couple companies, or you said there were a couple companies that just didn't work out too well, or you had some leadership that didn't necessarily bring you in the right direction. You were able to overcome a lot of that, but maybe talk a little bit about some of the companies and experiences you had. I know that, for one, you said you had gone to a company where your upline had started bringing you to a few different, you know, companies, and keeping on basically jumping ship companies, and how you had lost quite a bit of a downline through that.

Okay, yeah. Well, I can start, I suppose, a little bit previous to that, but lead right into it. Absolutely. You know, I'd kind of gone from, my experience was going from, you know, building my way up.

In a week, or, you know, close to five figures in a month, and that was really exciting, you know, but I had an ethical conversation that came up for myself when I had some adult children, excuse me, of their parents who got involved in a program that I was marketing, and they, you know, politely asked me not to contact their father anymore, because, you know, he had spent all of his money in all of these kind of, you know, home business programs. And, you know, it really hit me hard, just because it made me ask myself, you know, what am I doing here, you know? I mean, I know that everyone's an adult, and they can make their own decisions and choices, and, you know, it takes a certain commitment to make, you know, a successful practice of a home business, but, you know, it just, it made me ask myself, am I doing the right thing here? And, you know, that kind of transitioned back to network marketing, and I found a great program that was marketing offline, and that was their goal, was marketing offline through postcard marketing, but, again, I found that, you know, in a matter of a few months, I did the program.

I was making all my sales online, where it was promoting postcard marketing was, you know, what it was doing, and I was basically marketing the offline concept to people online, you know, who are probably, you know, their pain was they're sick and tired of doing marketing online, not getting where, so they joined, but then, you know, I wasn't making money. I wasn't making sales offline either, so, again, I'm asking myself, are we doing the right thing here? And, you know, and so I kind of pushed that aside, and I found another great marketing, internet marketing platform for a company, and, you know, and we gained investors with it, and in a matter of days, you know, I had enrolled 30 people into this program. I thought, this is it. This is going to be fantastic, and it was really exciting, but my sponsor in that program, their sponsor, we got connected, and he had this great story that he was, you know, a superstar of the industry in the past, made millions of dollars, and, you know, had all this experience, and so being a, I guess, a budding entrepreneur wanting success, you know, I was magnetically kind of attracted to this story, and because of that, you know, this person offered a specialized co-op for our company.

The whole group, and they were going to guarantee, you know, anybody who joined this co-op was going to be able to hit certain pin levels in the company in a certain amount of time. And so in my group that I had just created, you know, people I didn't really know 100%, is through internet marketing, they said, okay, you know, they wanted to have the success too. So I think my group maybe came up with around 18,000 dollars that they had put into this co-op, and basically within a couple weeks this superstar was telling us, oh, this company's no good, things are going bad, you know, we need to get into this company. And so, you know, first time around it's like, oh, well, maybe he knows something we don't know, you know, he's a, it's his story, he's super successful, he's a multi-millionaire. And so we, you know, started doing calls and lining people up, and you know, he even got me flown out to their corporate event. I thought, wow, this is awesome, this is fantastic, this is where I want to be, you know, someone's getting me flown out to an event, wow, I must be doing the right thing. And, well, you know, and that was great, but then a couple weeks later there was another company, and, you know, before I knew it, and I took another company and two more events, and all of a sudden it's like, you know, now we've got people who are saying, where's my money in this co-op, what's going on. And, you know, all of a sudden you're in an entirely different situation where, you know, the credibility is out the window, you've got people, you know, you're telling them you're not going to leave them behind, and all of a sudden you're following the idea of what you want success to be, and maybe people are going to look at me and say, you know, well, couldn't you have figured it out a lot sooner? And I guess maybe my blinders were on, you know, I was trying to create the success and, you know, align myself with what I thought was the right people, but it was definitely the wrong choice. And, you know, eventually had to, you know, cut the ties 100%. But just know that I still wanted to be able to do this home business platform, to create my own success, to do more for my family, to be able to, you know, use the school I want to send my son to, to be able to, you know, provide, go on the vacations of our dreams. But at the same time I still, more than anything, want to know that at the end of the day I'm helping people achieve their goals too. So that was a, it was a pretty heavy experience for me, but since then, you know, continue to move forward. I did my own internet... go ahead. No, definitely, go right ahead. Sorry, I was just gonna say that segued into doing another internet marketing program, and it was a lot more successful for me actually off the tails of that. But it, you know, it followed that yo-yo, it was, you know, about a five month, six month period where it started off a little slow, then it went up in month three, four, and making about five thousand dollars a month, and then it went back down. And so it's, you know, trying to continue that part of the struggle has been, you know, really the teeter-totter of it all, kind of grinding it out, where it's like once you take your foot off the gas a little bit the money goes right down again. Is that what kind of seemed to be the case there? No, that's true, that's true. Okay, definitely happens.

Okay, all right, and from that, so you got into this next company and you were kind of income going up and down, which, you know, it's gonna a little bit obviously. Oh yeah. And then from there, what happened next? From there I ended up joining another network marketing company that I've been with for about the last year and a half, and it's a newer company, so it has its own, I guess, growing pains that they're going through, but I see a, you know, strong vision with that, so I'm definitely excited about that. But at the same time, you know, it's brought the income in, but it just didn't compare to leading into today with, you know, being introduced to Empower Network, the direct sale 100% commissions. That experience has been, you know, over and above, I mean it's, you know, it's been a little bit of a tough decision to make, and I think it's really something that I look forward to. And I think I have to say that, you know, it's not, it's been a long journey, and I've been doing it for years and years and years, and I think I've had a lot of fun, and a lot of the people that have helped me out have been a lot of fun and the best thing that I've had in my life. And, you know, I have been on this for like 12 months or so now, and so I think that if I could just get out of the crossroads, there's a family there that go there, they got a timeshare every year. So it's, it's been, yeah, it's been one heck of a month of travel. I think I've been home a total of maybe six or seven days that I'll be home out of the month from traveling. And, you know, I think that's just one of the great things about internet marketing, and, you know, being able to use your computer, I mean, because you can do this from anywhere, you know, all you need is an internet connection, so it gives you that flexibility to do that, which is the awesome part about it.

Absolutely. So you're solid with the company, you've got a good company that you're standing behind, that you see the vision, and that's important because, you know, that's a lot of the reasons why people join Empower as well, because of this vision. I mean, you can't not see what the vision is and how it works here. So if I'm guessing right on the timeline, a year and a half ago you joined that company, doing pretty good, then jumped to Empower. Let's talk about what happened once you got into Empower.

Well, it definitely was grabbed to Empower, you know, when I look at it now, being involved is the education platform behind it. I mean, what we're doing right now, and the, just even in the basic fundamentals of the fast starts, of, you know, reading 15 minutes a day, listening to audios, you know, doing your marketing, testing it out, I mean, I love that, I think that's fantastic, and it's inspiring that the Dave squared are really making that, you know, bringing that to the reality, to the light, you know, it's that it's a hundred percent transparent. And, important, you have to, I mean you have to self-educate, also have to, and by doing that you learn to believe in what you're doing, you learn to take your commitment level higher and become more directed. But obviously also you get the fundamentals, I mean people always think it's just the fundamentals, the marketing aspect, that makes you successful, but it's not, it's really about you believing in you and you deciding to commit to your success. And I mean, the Empower Network platform being 100% commission and the leverage comp plan there, it's just it's a fantastic way to make good money. And, you know, I've never made as much money as I made in a month until Empower Network, so I definitely have to give a special thank you for that.

Oh yeah, I mean, we're getting that story all over the place, you know, it's really cool to hear as well, I've never made money before, making a lot of money now. What is it that, you know, and here's the question that, you know, probably a lot of people listening to right now, you know, we've heard your story in the past, and what you've done, and what you were doing, and you were trying out different things and different paid traffic, but, you know, to make this, I mean, you haven't made this, this is a lot of money you've made here, I mean this is not just a little bit of money. And so what is it that you're doing to generate the income inside of Empower Network now?

Well, I do daily solo ads, and a lot of safe list mailers, to be specific, and then it's really follow-up, and I think building some relationships over time as well makes a big difference. But, you know, if you're a new person and you were just getting started, you know, it's critical, at least to me, that as you start to have lead generation, you find a platform that brings in some traffic and creates some leads, is following up with those leads consistently, especially a lot in the beginning, because that's when their attention is, you know, as focused as it's going to be on Empower. I mean, you know, they may be a person who can put something aside and come back, but most people, you know, they're going to make their decision fairly soon. But if you keep following up with them on a consistent basis daily, and sometimes even multiple times a day if there's a lot going on, if there's, you know, an event, you know, you might want to remind them a couple of times. I mean, that's just how it's worked out for me, especially if you're working with new lead traffic.

Yeah, and that's exactly, and that's that really is, and even because once you've gotten your hands on a plan, you're meeting the size of the brand you want, whatever the right word, whatever the name might be, just if you get a place, just because it's a good organization, way of doing it, and you're just creating with that, teach your people to gather that, just go get started with it. So that's it, yeah, so that shouldn't be that funny, although it is. So it comes down to, you know, fresh leads, right, you know, and you're talking about, you know, following up with people. And even Dave squared have said, you know, and this is something you hear a lot as well, that the average person needs five to six to seven exposures before they make a decision, and so that sweet spot is about, you know, five, six, or seven exposures before the majority of people who are ever going to join will make that decision. And so obviously, you know, for people who just want to have, you know, traffic come in and then expect the first time exposure to just sell them, and if not, that's it, and the person's gone, they're missing the boat here, you know. And so it's very true, and the good news is that we're having funnels starting to be built, follow-up funnels that were going to be done for people, but I also think that, you know, just like all of us, that we're here to build a relationship with people, this is still connecting with people. And so I would definitely believe, as well as others, just like you probably do, that it would still be good to, even if there's a corporate follow-up, to still send emails out when you have content that you've created on your own Empower Network blog, that people are going to be able to use, and people can go and find out more about you, and find out your personality, and decide whether or not your personality is, you know, is in alignment with theirs. Do you have the same values, do you not have personality conflicts, belief system issues, and such like that. You know, and maybe you're putting videos up of your face, and where you're talking, so they can see you, and then they learn to trust you much quicker than, you know, if they're just watching the corporate videos. And who's the, who's this name Bridgewater that I see, you know, showing up anytime I'm getting ready to sign up and thinking about it, on the fence, you know. So, but let's talk about that a little bit. So if we didn't have a funnel here, what would you do if you had to start over to create a funnel where you've got multiple pieces of exposure being sent out to somebody on an autoresponder, which is obviously very easy to do, but, you know, what do they need to see, you know, in your opinion, because you've done this, and you've done this very successfully, so I think that everybody listening should probably, you know, listen carefully to kind of the psychology behind how you cultivate that list of people and what you need to give them in order for them to make a decision.

Well, you know, I think, and I'm gonna, usually I'm a big proponent, and I'm gonna start up by saying copy and paste, you know, starting from whatever maybe the corporate website is, you know. There isn't a marketing funnel with the capture page up front, but I'll, you know, I'll start there with whatever the copy concept that's available on that website is. And then, you know, when you're talking about email follow-up, it's really about inspiring people, even if you're writing a letter as if you were writing it to yourself, where, you know, you're kind of, if you look at the fundamentals, you're looking at psychological triggers to get people to take action and click the link, but at the same time, it's more like, you know, you're calling to question, people, what they're thinking about, you know, where's their pain, and how could you, you know, direct them, because you know that what you're offering is a solution to that. And so a lot of times it's, I'm not as cultivated, where it's off, you know, a lot of it's on the fly, it's in the moment, or maybe let's say a corporate mail comes out and there's a few, you know, key things that stick out to me that grab my attention, I might take those pieces, those topics that are little highlights, kind of slogans, and I'll put them into my own email. And then sometimes, you know, I think it's kind of good, like if you have a little bit of success to be able to share that, so I might make a, you know, a testimony video, and just, but, you know, paint a picture that, you know, this is possible for you too, you know, you can accomplish this too. And I think that a lot of times people need to hear that they can, that they, you know, they can do it too, and if they have a chance to see, you know, and see your face, see that you're a real person, I think we talked about this a little bit earlier, you know, even the most successful people have a tendency to be too shy at certain times, in certain places, but, you know, when you're out there, if you just, you know, do it, and you make a video or something, people will connect with you, they'll just, you know, it's almost a magical thing. And maybe I subconsciously do some of the magnetic things that, you know, I'm learning from David Wood, but I think the biggest thing is doing it, number one, if you just sit and think about it, nothing will ever happen. And that's kind of where I've come from, it's a lot of it's, you know, I know that the follow-up is important, I know, like you said, it takes seven, ten, twelve hours to do it, but I have exposure, so I better have that many emails going out and have fun with it. You know, just people are people, and, you know, they want to get away from whatever is, you know, that they don't want to have in their life, you know, if they don't want to have that job, or, you know, if they're having the bad day, you know, do something that's fun and exciting, a little entertaining, but also, you know, the whole point is that, you know, they want to make money from home too, so tell them they can, and, you know, direct them back to, in this case, Empower Network, because that's a way that they'll be able to accomplish that.

So you are very much so a proponent of taking that email swipe copy and sending that along to your personal list as well, or at least parts of it?

Oh yeah, definitely, I mean, I think it might be an oversight for some people, but it's definitely how I survive. As soon as that comes out, I mean, if I'm in front of the computer, it's going right back out to my group of people and my list that I've built.

Well, I think it's important that you say that, because I mean, that's kind of where I wanted to go with that, was to have you explain kind of the elements of that, and then that we highlight the fact that, yes, that swipe copy accomplishes that for people, even if you're using that swipe copy back to your own personal blogs, or the links are going back to the blogs, your own personal content. And so it's that simple, where you've already got that high-quality converting emails, because I'll tell you what, man, I mean, I've looked at copywriting, and I know some of the best copywriters in the world.

I've studied their stuff, and I have to say, I don't want to say this lightly, but some of the best copywriting I have ever seen in my life comes out of those two guys. It really does. It really, really does. Some of these guys who teach major courses can't even hold a candle, it's that simple, to how well these guys do this, I mean, and the numbers show for themselves.

So it's that simple. And, Chris, it works. I mean, that's the bottom line. It works, and I think even coming from me, sometimes I'm not sure 100% what I'm going to send, the perfect message out, but I can certainly read good messages. I know what makes me want to click on the link.

So if it's saying, Bo, click the link, then I don't have a problem. I don't have a problem just doing a drag, copy, and paste. There you go. Well, I mean, and this is set up. This is what we wanted to do for people, and now we can take this same concept of taking and borrowing what you say, for lack of a better word, copy, what people do, what these successful people do.

It's the same thing with the core commitments. What we have found is that through our interactions with so many leaders, the things that we put together in the FASTART training and the core commitments have been what's the catalyst for the most successful people. And I know somebody who literally makes it a rule to go and read like five blog posts every morning from people in the industry just so that they can get the wheels turning and exercise their brain and develop some thought around what they read. And then they can go very much easily crank out their own content with their own unique spin on it, or their own unique twist, or their own unique take, or perception on an issue. They might go read certain blogs that are on the same blog post that are related to the same issue. And so this helps somebody be able to do something that a lot of people struggle with, which is creating a lot of content. And it becomes good because it's something you're doing every day, once you get in those habits. Anything that becomes a habit starts working.

And so these things with the FASTART training, have you found anything in there with the FASTART trainings that really works for you, that you might want to talk about, some at least that really work for you, or elements that work, you know, that speak to you, and the FASTARTs and the core commitments? As I mentioned, I guess a little bit earlier would be, you know, reading books on self-development, and, you know, the wisdom of the ages is all there. And I like this one.

Success leaves clues. You know, you look at the successful people, and if you kind of investigate a little bit about them, they start recommending the same exact books over and over again. And, you know, listening to people speak these audios, I mean, I think that they can be transformational as well.

You just, you start to like a sponge. You just, you know, if you keep listening to, you know, the same good quality content, and, you know, you start to absorb it, and then it'll come back out through you, you know, creating the person that you want to be. You know, you start studying those success principles and then eventually start implementing them. You start believing them.

You know, I think a lot of people, we question so much, you know, we have all these walls because we've been raised in a certain style of, you know, go to school, get a good job, pension, retirement, etc. And it's not working. Sounded like a great idea.

Yeah. Sounded like a great idea at the time. Doesn't really work out that way too well. So we're finding out. So, I mean, I love to have a book bedside, and always, you know, whoever recommends something else, you know, I'm always ordering it.

So there's something on the way. And I think, you know, we might overlook just how important that really is and makes a significant difference. And, you know, I think, you know, sometimes we don't realize where part of our success chemistry comes from, as, you know, when you go look back to what was I doing and thinking when I was a newbie versus now, after I've had some successes and the stepping stones and the blocks are in place. I've often used an analogy with people about climbing a ladder. And, you know, if you climb the ladder just a little bit, you know.

You go up five feet, and then, you know, something, the next step is farther away, or what have you, you know, it's a little harder to get to, you jump back off, you go to the bottom. And, you know, really, success is like climbing the ladder. If you just keep taking one step at a time, eventually you'll get to the top, or, you know, even if the top keeps going up because you make new goals, you know, you set where you want to advance yourself again and again.

But you just keep taking a step at a time. Nobody jumps from the bottom to the top, stops it all in one step. It's just it's not possible. You have to build on yourself, keep investing in yourself, keep learning, keep growing, and you'll create, you know, you can create all your dreams and everything that you want to have happen for yourself.

So what would be some of the books that you personally would recommend? Because you've talked about a lot of these, you know, that you keep hearing over and over again from these different sources. What resources and books would you recommend? What would you recommend for personal development, self-development, the ones that have really impacted you? Well, I definitely say Think and Grow Rich.

But, you know, whether it be cliche or not, it's an absolute, by Napoleon Hill. That's funny. That's the first one I always recommend too. Funny how that is, huh? I was just thinking it.

Yeah, definitely. The Magic of Thinking Big by David J. Schwartz. Yep, definitely. I had that one on audiobook, and I literally had that thing, the CDs, in my vehicle and scratched so much because I just played it over and over again.

Magic of Thinking Big. Yeah, definitely a big one there. Some others? Any other books that really help shape your paradigm? Any other books that really help shape your time and your thoughts and success habits?

Well, The Greatest Salesman in the World by Og Mandino. Og Mandino, absolutely. Yep. Love that one. It was funny.

You know, a quick story with that. I was working at a car dealership, a brief stint I had when I was about 19. I worked for the summer at a car dealership selling cars. And I had that book sitting in my office, in my little cubicle that I had, and I was reading it.

And when my sales manager came in, and he basically scolded me for even reading the thing, and said, no, you just need to go out and get, and you need to go sell cars. You don't have to worry about all that theory BS, it's just much theory. Go out there and go sell some cars. You'll learn how to do it.

And funny how he was fired a month later. So I just kind of found that correlation kind of funny. You know, so. Any others? I know that's hilarious.

You know, he's not an originator, but The Secret of the Millionaire Mind by T. Harv Eker. He kind of, he re-brings in, you know, the wisdom of the ages in that particular book. And he was one of my, the first people I actually went to see in a seminar. Phenomenal experience for self-development.

And, you know, let's see. I mean, he's even got his own music album, I mean, I downloaded his music, you know, the motivational, cheesy music that you get from that stuff. And, I mean, I have to admit, you know, Dave always gave me a lot of crap about it, you know.

But I even, you know, it's funny, I don't tell people, but I guess it's out, I'll put it out there now, I used to even listen to the old Amway tapes, the music. You know, and, I mean, there were some that were just absolutely god-awful horrible when I look back and I listen to them and go, just to think, I drove around listening to that stuff, like, you know, for heaven forbid, I sang along with some of those things, you know.

And, you know, because they're just so cheesy. But at the same time, the messages were powerful. They were extremely positive, and you don't get music like that, you know, on, like, mainstream radio or anything like that. So, but, yeah. And even T.

Harv Eker has some excellent and good stuff I was just even listening to up until a couple months ago. I even go run to it, you know, and I hate to admit it. But, you know, the stuff's, you know, it works, you know, as funny as it is. I played it around Dave, and he's laughing at me, you know.

But, you know, oh, well. You know, it works. So, yeah, I know what you mean. Well, Bo, I mean, this has been very educational, and this really makes sense as to now I have a lot better understanding. You know, you're going to stay on those leaderboards, you know, and I don't think you're going anywhere, you know, and you've got a home here.

And I think that most people, you know, hearing your story about the upline that kept on bringing you to another company and front-end loading you and, you know, getting you to invest a bunch of money and everything and taking advantage of your team. You know, that's sad enough as it sounds, there are those who make their living in the industry that way, who have a mindset that, you know, know that thing, you know, something is, they create a big buzz around something and then go to the next thing and do the same thing again. And it's sad, you know, and that's something we wanted to eliminate here in Empower, where we give people the mechanism to, there's no reason to go do that, you know, which is one of the reasons for the really non-traditional comp plan, to say the least. I think to say the least is an understatement there.

But it gives people the incentive, you know, no reason to go anywhere, you know. I mean, how much better can you get? So with that, you know, that's why we're here. And we're definitely really, really glad and thankful to have you along, Beau, and really do appreciate the time and definitely look forward to talking to you again. With that, any last words, Beau?

Any final thoughts, closing thoughts? You know, I just want to say thank you. Thank you, Chris, and thanks for the Empower Network. It's been a great experience and look forward to being able to share it with other people and, you know, provide the education that we have here so people can take it to the next level and get to where they want to be. Well, that's what it's all about, my friend.

So there you go. There you have it, folks. Beau Bridgewater. And that is a wrap for our latest Empower Network interview, and we'll see you guys next time. Bye.

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