She gave up sugar, gluten and dairy, then lay awake all night, and turned the whole thing into a post that is funnier than it has any right to be. Trina Gilchrist writes about her own business the same way, admitting that she has produced headlines promising a hundred reasons to do something and that four decent points would have served better.
That self awareness makes the practical posts land. She gives four tips for producing something worth reading without waiting to feel creative, and argues that quality and speed are not opposites. She runs an experiment on one social network in public and reports what actually came of it.
The best small post celebrates an Italian physicist getting a search engine doodle on his birthday, and uses it to make a cheerful point about who the internet decides to make famous.
Eleven posts. Read the content ones for the method and the Volta one for the pleasure of it.