A numbered series of success rules runs through this blog, and the useful ones sit near the end. One is about writing goals down, on the argument that if you cannot get a thing onto a sheet of paper you will not manage the thing itself. Another is about potential, and the observation that hardly anybody who hears about a life-changing book actually goes and buys it.
Paul wrote the search optimisation post for people who have genuinely never met the term, and it does the job. Where the keyword goes inside your own site, why the phrase you choose matters more than the volume of words around it.
The prospecting post argues that this is the activity everything else depends on, and the workflow post breaks capturing somebody into four steps you can actually follow.
There is a post about affiliate discouragement, which few people bother to write.
Start with the goals rule if you are busy and getting nowhere.