Why You Should Post Regularly (Affiliate Marketing)

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Keeping people interested in your blog, whether it is an affiliate marketing, business, or personal blog, is key to attracting a lot of regular visitors. Many blogs have died because people have just lost interest. The main reason for the lack of interest is simply a lack of posts by the blogger. Regular, frequent posting, which will boost your blog’s ranking in search engines, is essential to the survival of any blog.

You might be asking yourself, what is frequent posting? How many blog entries should I make on a given week? How do I make frequent consistently good posts? What are the reasons for me to post frequently?

What is frequent posting?

Frequent blog posting is posting enough to keep your readers interested. Obviously, people will not want to come back to a blog that hasn’t been updated in months. People want to see regular posting so that when they do come back they’ll find new content, learn new stuff, and find answers for their problems.

How many blog entries should I make each week?

This is one of the tougher questions to answer. It really depends on the purpose of your blog. If it’s a personal blog, a weekly or twice weekly update is an excellent idea. A political/sports/music/religion blog should have 3-4 posts per week.

The thing to remember is that quality counts. Posting frequently just for the sake of posting frequently tends to result in poor posts which people won’t care about. It is important to find a balance between frequent and quality posts that won’t result in burnout on your part. Why create 4 poor quality posts each week when you could post 2 quality posts per week?

How do I create quality postings on a consistent basis?

It’s all about following a consistent pattern of writing. Maybe you’re not a natural writer and you would find this difficult. The outline below should help you with this:

1) Pick a topic that is interesting to you and to your readers. Maybe if your blog is a business blog  you could write about marketing, or network marketing, or how to build a team, to mention just a few.

2)  Choose your key word or key word phrase carefully (make sure it’s relevant) and put it into your blog post heading. For example, your key word might be “business marketing.” Therefore your heading might be, “Hot Business Marketing Ideas.”

3) Carefully consider what you’ll write about the topic. It becomes easy to make quality blog postings if you know exactly what you’ll write. Plot out everything about the post before even beginning to write it. This will be a lot easier for you if you first research your topic. Searching for articles and blog posts from other authors will help you here. Just be sure not to plagiarize their content.

4)  Choose 3 to 4 main points to frame your content around and start writing what ever comes to mind for your particular topic. Don’t worry about trying to get your post perfect the first time around, it’s important to get your points down as they come to mind. Simply save your post as a draft and come back to it later for editing.

5) Include your main key word in the body of your post at least 3 to 4 times as this will make it easier for search engine spiders to crawl and index your post.

Why is frequent posting important?

Blogs are meant to be outlets for individuals or businesses. They are used to get an opinion out on something and to engage readers. Readers need to have something that makes them want to keep coming back to a blog. That something is usually frequent quality posts.

Gaining and maintaining visitors isn’t the only reason to post often to your blog. Catching the eye of a search engine—and achieving a high ranking—is another valid reason for posting frequently. Most likely, each posting in your blog features some keywords or keyword phrases scattered throughout it. Logic says that the more natural keywords you have on a blog the better. Thus, the more posts you make on your blog  the more keywords you have on there, and the more keywords you have the more likely a search engine bot is to crawl your site. The more your site is crawled by bots, the more likely it is that you will have a high ranking on a search engine.

If you’re just starting out and really don’t think you can write, you can always hire a Ghost Writer to do this for you, at least until you can create your own content. Either way it’s vitally important for your business’s sake that you get busy writing, especially if you’re an affiliate or network marketer.