Our minds run about four times faster than anybody talks, and Steve Barrow uses that gap to explain why almost nobody listens properly. The spare capacity gets spent rehearsing what you want to say next, so you stop hearing the story halfway through. It is the best post on the blog and it has nothing to do with marketing.
His other strong argument concerns mentors. If you have chosen to learn from somebody instead of from your own mistakes, then copy what they do exactly, and resist the urge to add your own improvement to it. He is honest that his own ego made this hard.
The practical posts cover social media without excitement: what a network decides to show people, how a group can be used properly, and whether any of it belongs in this kind of business at all.
Tennis turns up more than once, and so does a memory of where he was on a September morning.
Twenty eight posts. Read the listening one before your next conversation with a prospect.