Supercharge your SEO

Roy Pocock Sep 8, 2012 · 2 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

SEO Analysis is Paramount for your website

Enterprise SEO tools provide comprehensive site and competitor analysis. Services like seoClarity and BrightEdge provide incredible insight, but are also amazingly expensive. With a little manual effort and time you can create actionable reports at a fraction of the cost.

The power behind enterprise tools is the ability to combine the following:

Image by MoneyBlogNewz via Flickr

Site analytics
Site information
Rankings
Links and social mentions

First think about the following scenario. When looking at analytics, you see a spike in traffic to a particular a page. Marked at the beginning of the upward trend you also see an annotation displaying the page title had been altered, resulting in the rise in traffic for that page….More at How to Mimic Enterprise SEO Tools & Gain Actionable Insights

Why we need to know how people spend their time surfing?

How do your website’s visitors spend their time online? That can vary not only from person to person, but at different times with the same person. Why? Users pursue a variety of different goals. If you keep this in mind, you can write effective content to optimize your site for the most likely goals.

Stoney deGeyter covered this topic recently. He approached it from the perspective of building a mental image of visitor “personas.” You form a persona based on a visitor’s motivation. What do they need? Why are they on your website? Once you can answer those questions, you can think about what kind of content will help your visitors, and create it accordingly.

I don’t disagree with deGeyter, but I like to think more in terms of goals. If you really want to try to think like one of your customers, don’t just ask yourself what they need; ask yourself what they’re trying to accomplish. If your website is set up with analytics that let you track user behavior, you should be able to figure this out. Careful examination of your analytics data may also give you clues as to how your visitors hope to accomplish their goals. Understanding the “how” as well as the “what” and “why” can really assist you in creating content geared to your visitors’ needs….More at Write SEO Content for Your Visitor`s Goals