Ads On Twitter | Available To All U.S. Users
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
New Twitter Advertising Options | Ads On Twitter
Publishing ads on Twitter has become much more frequent over the past few months. This is due to the fact that Twitter becomes more popular every day. Every month around 150 million people use Twitter to communicate with each other or to check out what your favorite celebrity is tweeting today.Besides entertainment, Twitter is a powerful tool to market small and large businesses. It is not that well known, but Twitter allows businesses to market their goods and services on their interface. They recently upgraded this aspect of their site to compete with more well establish social networks who allow advertising such as Facebook.
Business Ads on Twitter
Twitter showcases an array of flexible marketing solutions for both online marketers and small businesses. The ads on Twitter are displayed to targeted Twitter users so the businesses can communicate with clients or potential clients to better serve them. More specifically here are the services Twitter provides:
- Promoted Accounts allow businesses to get more leads which may become customers in the future. This promotional venue works by the business paying Twitter to advertise their feed and target specific Twitter demographic. Promoted Accounts shows up in the “Who to Follow” section.
- Promoted Tweets reaches the greatest amount of people. It looks just like a regular tweet and can reach many people at once. Businesses or marketers who use promoted tweets need to make sure they are targeting the correct demographic to keep their ROI in check.
- Promoted Trends works by your business showing up in the Trending Topic section of Twitter. This is generally viewed as less invasive than Promoted Accounts or Promoted Tweets.
When you decide to publish ads on Twitter you need to first personalize and edit your business account profile. This is done by customizing your tags, background and profile image. Another thing you can do is highlight important tweets in your profile. After that is done you can then start putting up ads on Twitter and gaining followers. After that is completed you can decide which promotional method works right for your business.
How Ads on Twitter can Help a Business
When you used ads on Twitter the correct way by targeting people who are more likely to be interested will greatly increase the likelihood that you will first gain more followers who will turned into customers. There are some similarities and differences when comparing Facebook and Twitter ads.
Just as with Facebook ads, which allow ad buyers to target precisely who sees your ads to minimize cost and maximize Likes, Twitter works to some extent in a similar way. With both ad venues your goal is to have a high conversion rate for the ads by directing them to people who are more likely to desire your good or service. Facebook and Twitter both allow ads to be shown to people who are Liking or Following certain businesses or accounts. They differ however when it comes to deep targeting. Facebook’s venue is much more extensive and you can target ads only to show horticulturist enthusiasts in Bismarck, North Dakota. By contrast Twitter isn’t as specific and they don’t collect as much information and have to target the ads to Followers of specific interests, subjects, people or businesses.
Twitter is also mobile friendly and people can keep up with the accounts they are following on their tablet, ipad , iphone or smart phone. To view Twitter on these devices a free app provided by Twitter is required to read the Tweets which are read by millions every day. These devices also display ads on Twitter so people can be reached on the go.
Recently Twitter’s Senior Director of Product for Revenue Kevin Weil just announced the general availability of its advertising options for all US business.
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