Football and search optimisation in the same feed is not an accident. Francis Obasogie writes about building an audience online and about Zlatan Ibrahimovic in consecutive posts, and the effect is a blog that sounds like a person rather than a channel.
The marketing side faces beginners and does the basic work well. Where a keyword belongs in a title and how often it needs to appear in the body. Why buying a proper domain matters more than people starting out believe. Answering every comment as though it were a phone call, because a reader who took the time deserves the reply. Video marketing gets two goes at it.
The piece on mentorship is different in kind. He builds it out of definitions of leadership and lands on the claim that meeting one particular person changes the direction of a whole life, which explains why the rest of the blog is written the way it is.
One post promises several reasons you are getting no leads, and it earns its place. Begin there if your traffic is fine and your list is not growing.