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Sarah Popejoy

You write songs that matter and still feel awkward selling them, like marketing yourself is a second personality you never rehearsed. Sarah Popejoy writes as a nurse-turned-singer-songwriter for musicians who need fans, views, and email without hating the self-promo mirror.

Outwardly you want YouTube growth that is real, blogs that sell music, social numbers that mean something, and an electronic press kit strangers can trust. Inwardly you want the self-promotion shame to quiet down. Longer out, you want an indie career with more than one path to fans and sales where the art stays central and the business stops being an afterthought you avoid until rent is late.

Most music marketing is either pure theory or pure vanity metrics. Sarah pairs proof with process: why blogging builds fans, how to aim for the first hundred thousand organic views with clear steps, time management for touring creatives, jazz and genre primers, studio lists, and the small faith notes that keep a creative life from collapsing into pure grind.

Read when the next release needs a plan and not another vague “post more.” Start with the post that matches your bottleneck: views, blogging, networking, or the press kit, and treat it like rehearsal for the business side of the craft.

Safe and Sound ~ John 3:17

Sep 7, 2015 · Sarah Popejoy
Share this post and help spread the love! This morning I woke up trying to get back to my daily routine. Routine can be good when it’s beneficial and positive. Sometimes we…
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Facebook Launching Live Stream

Aug 8, 2015 · Sarah Popejoy
Share this post and help spread the love! Facebook launched its live streaming service on August 5th. So why didn’t you hear about it or have the service? Because Facebook is launching…
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Why You Should Give a Sh*t About Sales Funnels

Jul 31, 2015 · Sarah Popejoy
Share this post and help spread the love! Okay, okay, I get it. There’s nothing that will turn off a reader than talking about something totally boring. And nothing screams boring than…
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What is Blocking You From Your Best?

Jul 24, 2015 · Sarah Popejoy
Share this post and help spread the love! What is blocking you from succeeding? Did you know that if your mind isn’t right, that you can make it nearly impossible for you…
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Musicians: How to Not Get Eaten by Dinosaurs

Jul 20, 2015 · Sarah Popejoy
Share this post and help spread the love! Yesterday, I went to finally go see Jurassic World with my fiance. And even though you know pretty early on who’s actually going to…
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How to Get Your First 100K Views on YouTube

Jul 13, 2015 · Sarah Popejoy
Share this post and help spread the love! Are you looking to get more views on YouTube? Maybe your first 100,000 views? Well, this past week I cracked the code for getting…
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#Selfie

Jun 1, 2015 · Sarah Popejoy
Share this post and help spread the love! Ever feel a little self-indulgent when trying to promote yourself? I remember how I used to feel when doing my marketing. Sometimes, I’d have…
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Proof That Blogging Sells Big (Even for Music)

May 31, 2015 · Sarah Popejoy
Share this post and help spread the love! Okay, I get it. You’re a little skeptical. As you should be. You get hit with a ton of information on the internet. And…
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Top 100 Music Recording Studios Globally

Apr 18, 2015 · Sarah Popejoy
Share this post and help spread the love! Have you ever had a studio that you dreamed about recording in? Maybe it’s just going to Nashville or New York to record. Well,…
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Measure Your Social Networks’ Results with Analytics

Mar 24, 2015 · Sarah Popejoy
Share this post and help spread the love! Once you’ve decided to really focus on your social networks, you need a way to measure your results to find out what is working…
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