You write songs that matter and still feel awkward selling them, like marketing yourself is a second personality you never rehearsed. Sarah Popejoy writes as a nurse-turned-singer-songwriter for musicians who need fans, views, and email without hating the self-promo mirror.
Outwardly you want YouTube growth that is real, blogs that sell music, social numbers that mean something, and an electronic press kit strangers can trust. Inwardly you want the self-promotion shame to quiet down. Longer out, you want an indie career with more than one path to fans and sales where the art stays central and the business stops being an afterthought you avoid until rent is late.
Most music marketing is either pure theory or pure vanity metrics. Sarah pairs proof with process: why blogging builds fans, how to aim for the first hundred thousand organic views with clear steps, time management for touring creatives, jazz and genre primers, studio lists, and the small faith notes that keep a creative life from collapsing into pure grind.
Read when the next release needs a plan and not another vague “post more.” Start with the post that matches your bottleneck: views, blogging, networking, or the press kit, and treat it like rehearsal for the business side of the craft.