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Sarah Popejoy

You write songs that matter and still feel awkward selling them, like marketing yourself is a second personality you never rehearsed. Sarah Popejoy writes as a nurse-turned-singer-songwriter for musicians who need fans, views, and email without hating the self-promo mirror.

Outwardly you want YouTube growth that is real, blogs that sell music, social numbers that mean something, and an electronic press kit strangers can trust. Inwardly you want the self-promotion shame to quiet down. Longer out, you want an indie career with more than one path to fans and sales where the art stays central and the business stops being an afterthought you avoid until rent is late.

Most music marketing is either pure theory or pure vanity metrics. Sarah pairs proof with process: why blogging builds fans, how to aim for the first hundred thousand organic views with clear steps, time management for touring creatives, jazz and genre primers, studio lists, and the small faith notes that keep a creative life from collapsing into pure grind.

Read when the next release needs a plan and not another vague “post more.” Start with the post that matches your bottleneck: views, blogging, networking, or the press kit, and treat it like rehearsal for the business side of the craft.

Everything About Jazz Music Simplified

Mar 16, 2015 · Sarah Popejoy
Share this post and help spread the love! Have you ever wanted to know more about jazz music? I remember when I first visited the Nashville Jazz Workshop while living in Tennessee.…
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11 Spectacular Rock Star Networking Tips

Mar 14, 2015 · Sarah Popejoy
Share this post and help spread the love! Have you ever heard the saying, “It’s all in who you know”? Well that’s a half truth. It’s who you know and who knows…
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11 Reasons Why Musicians Should Blog Today

Mar 11, 2015 · Sarah Popejoy
Share this post and help spread the love! Having a website is great as a home, but to really reach an audience you need to have a system for attracting fans to…
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Content Strategies for Touring Rock Stars

Feb 25, 2015 · Sarah Popejoy
Share this post and help spread the love! Feeling like you don’t have time to market your music? I totally get it. You want to work on your craft. But marketing your…
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Understanding Basic Strategies for Marketing Online

Feb 24, 2015 · Sarah Popejoy
Share this post and help spread the love! Have you ever wondered what the true strategies are for marketing online? There are so many opinions and so much hype around different ideas…
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The Ultimate Top 100 Music Industry Blogs List

Feb 22, 2015 · Sarah Popejoy
Share this post and help spread the love! A couple weeks ago I posted an article called, Top 100 Music Blogs .  So what’s the difference? Well Top 100 Music Blogs focused more on…
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How To Use Twitter Effectively ~ 7 Steps

Feb 21, 2015 · Sarah Popejoy
Share this post and help spread the love! Looking for ways on how to use twitter effectively? Well, you’ve come to the right place. I’ve broken them down into 7 simple steps,…
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7 Crazy Facts About Mardi Gras

Feb 17, 2015 · Sarah Popejoy
Share this post and help spread the love! Have you ever wondered why or how some of the crazy traditions of Mardi Gras started? here are 7 things you might not have…
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7 Time Management Tips for Marketing Musicians

Feb 7, 2015 · Sarah Popejoy
Share this post and help spread the love! Have you ever wondered why time management is so difficult for most musicians? Although creativity can be a source of our strength, the same…
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Top 100 Music Blogs 2015 by Genre

Feb 2, 2015 · Sarah Popejoy
Share this post and help spread the love! Want to get heard by dedicated music listeners in your genre? Here’s a list of the top 100 music blogs. They’re in no particular…
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