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Michael Scherer

Aviation keeps turning up on this blog and it is the thing that marks it out. A new airliner variant gets announced and reported properly. One post asks, seriously, whether airline pilots still know how to fly. Another looks at what an airline actually wants when it advertises for one, and there is a piece on a hypersonic aircraft that reads like enthusiasm rather than a press release.

Michael Scherer runs a numbered course on lead generation across several lessons, and the one on calls to action earns its place, because it deals with the moment most people skip.

His blogging post is a long argument against your own excuses, listing every reason people give for not writing and dismissing each in turn without being cruel about it.

One line does more work than the rest of the personal development material: blaming your parents has an expiry date.

Start with the lead generation lessons in order, and let the aviation posts tell you who wrote them.

It’s Time To Start Thinking Bigger

Feb 27, 2014 · Michael Scherer
It’s time to think bigger. Often times I’ve heard that Empower Network “won’t last long”. And frankly, I love it when people try and play God. I once heard, and often say…
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11 Ways To Become A Successful Blogger

Jan 8, 2014 · Michael Scherer
Are you a blogger? Do you know why? If you’re thinking about spending more time blogging, or doing more blogging, if you’re talking about it all the time but not doing it, then…
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Why Do You Believe?

Jan 6, 2014 · Michael Scherer
One of my colleagues, Tony Rush asks this question a lot because there are so many people who believe all sorts of things without apparently knowing why. It’s an interesting question and one…
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The Great Affiliate Marketing Coverup

Jan 4, 2014 · Michael Scherer
If you are new to Internet Marketing or Network Marketing, there is a difference, then there are some home truths about the industry that you may or may not have workied out by now. …
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5 Helpful Ways To Use Pinterest Effectively

Jan 4, 2014 · Michael Scherer
Pinterest has over 70 million users globally . The site also drives more referral traffic than Twitter, LinkedIn and Reddit combined. That’s a lot of traffic. And if you want to take advantage of it, your…
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Understanding Customers And Traffic

Dec 31, 2013 · Michael Scherer
Not All Customers Are Equal It is tempting to treat all customers the same, and many companies do, however they are not the same. In a group of 30 customers, most likely…
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Focused, Targeted Marketing

Dec 31, 2013 · Michael Scherer
The 80/20 Rule In his book 80/20 Sales And Marketing, Perry Marshall tells the story of a friend who decides to go to Las Vegas as a young man to make his…
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Why Wanting Or Needing Something Means You’ll Never Get It

Dec 24, 2013 · Michael Scherer
This post is a transcript of an email sent by Kyle Riegle, my Empower Network D2 Coach. This is so good that it’s worth sharing so everyone can get an opportunity to…
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Lead Generation Tips, Tricks And Ideas – Lesson 5.

Dec 24, 2013 · Michael Scherer
Optimised Forms Forms are very much the key to any landing page, because without them, you can not convert visitors to your page into leads for your business. If you want people…
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How To Sell On Facebook

Dec 24, 2013 · Michael Scherer
Have you leveraged the power of Facebook to sell your products and services?  Or maybe you’ve wondered if you should start a store on Facebook… Many businesses are using Facebook to sell, so…
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