Aviation keeps turning up on this blog and it is the thing that marks it out. A new airliner variant gets announced and reported properly. One post asks, seriously, whether airline pilots still know how to fly. Another looks at what an airline actually wants when it advertises for one, and there is a piece on a hypersonic aircraft that reads like enthusiasm rather than a press release.
Michael Scherer runs a numbered course on lead generation across several lessons, and the one on calls to action earns its place, because it deals with the moment most people skip.
His blogging post is a long argument against your own excuses, listing every reason people give for not writing and dismissing each in turn without being cruel about it.
One line does more work than the rest of the personal development material: blaming your parents has an expiry date.
Start with the lead generation lessons in order, and let the aviation posts tell you who wrote them.