5 Helpful Ways To Use Pinterest Effectively

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Pinterest has over 70 million users globally .

The site also drives more referral traffic than Twitter, LinkedIn and Reddit combined. That’s a lot of traffic.

And if you want to take advantage of it, your pins have to be seen not only by users who follow you, but also by new users.

#1: Optimize Your Name, Boards and Pins for Pinterest Search

Your Business Name 

Many branded companies make the mistake of using only their branded name for their Pinterest user account name. This is not ideal, as they lose out on people searching for them with other terms.

Add a descriptive keyword that you want to be associated with to the end of your business name to increase the chances of your Pinterest business account being found through a search for Pinners. Users search for Pinners when they are looking for specific brands and people to follow. This doesn’t refer to the URL that Pinterest assigns you, but your “Business Name.” 

Make sure that your business name on Pinterest contains both branded keywords, and keywords you want to be found with.

Even though users may not be able to see the keyword in your business name on a Pinner profile search result, adding a keyword in your business name will get your Pinterest account indexed in Pinner search results.

Board Titles

Put keywords in the titles of your Pinterest boards so other users can find them easily through the Boards search option. Title your boards with keywords to help them show up in Pinterest search results.To rank higher in Boards search results for specific keywords, place them as close to the beginning of your title as possible.

Pins

To increase the chances of showing up in Pins search results, include the keywords you want to be found for as early as possible in the description of your pin.

To find out which words people are using when they search for something on Pinterest, all you have to do is type words related to your industry in the search box and popular suggestions automatically pop up.

#2: Pin Consistently

Pinning consistently can help people discover your pins and increase the number of followers you have on Pinterest.

If you find yourself short on time, aim to pin 5-10 items a day. But if you do have the time and want to aggressively grow your Pinterest presence, then pinning 20-25 items a day is the best way to go. But don’t pin 20 pins a day for a week straight, and then nothing at all for three weeks. Pin on a daily basis when you can.

#3: Pin At Different Times Of Day

Pinterest works 24/7 and pinning at different times throughout the day and night will help your pins be seen by new local and global audiences.

You should test and use response data to determine the best times to pin to your boards. Use a Pinterest analytics tools to find out which days and what times are generating the most repins and likes for your pins.

To reach pinners in another time zone, you can even schedule some of your pins with  Viral Tag .

#4: Repin Your Old Pins

It’s a fact that not every one of your followers is going to see all of your pins. That’s why it’s important to repin previous pins from weeks and even months ago.

If you’re gaining new followers fast, this tactic will help them discover great content from the past that’s buried under your other pins.

This is especially helpful for offline retail businesses because repinning old pins reminds people of products they may have forgotten about.

#5: Participate on Pinterest Group Boards

Many successful group boards have hundreds of contributors and thousands of followers so they’re a great way of getting your pins in front of a larger targeted audience in a much shorter time.

Group boards can also be used by any neighborhood business association or professional association. This is a tactic that any neighborhood business association or professional association can mimic.

Find, Join or Create a Group Board

Pinterest Group Boards World lists dozens of group boards for topics ranging from women’s shoes to knives. While some group boards show contact information for the founder of the board in their descriptions, other boards require an invitation from a pinning member.

If you can’t find a group that matches your interest, consider starting one of your own. To launch your own group board, create a themed board, then invite any pinners you follow who also follow you to become part of the group.

Conclusion

You don’t want to leave the discovery of your pins to chance. Use these tips to create a great strategy and your Pinterest presence will be a success.

If you are serious about marketing, Empower Network provides thorough, in-depth marketing training. More Information