Joseph and Vincent write as brothers running a business together, and that partnership shows most clearly in a post about a Hawaii trip taken with the profits of their work, framed less as a vacation brag and more as proof to themselves that leaving their hometown of Montreal for something bigger was worth the risk.
The rest of the blog covers internet marketing fundamentals in sequence: what a landing page, sales page, sales funnel, and list actually are as distinct things rather than interchangeable terms, why a video that tries to use television techniques usually fails online, and the difference between a prospect's surface desire and the deeper motivation sitting underneath it, illustrated through wanting to be rich versus what being rich is actually supposed to solve.
A book recommendation for Willie Jolley's work on using a single minute to start building toward a goal reads as genuine enthusiasm rather than an obligatory reading list entry.
Read the landing page and sales funnel post if you need those terms defined clearly. Read the Hawaii post if you want to know what these two brothers are actually building toward.