How To Build Your List | Email Marketing
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Building Relationship With Your List | Email Marketing
So as you all know when you start doing online marketing and you’re promoting a product or promoting someone’s else, you SHOULD always have a list. Why ? Because this is where the magic happens, it’s basically your babe, your GOLD MINE. If you don’t already have a list, you’re wasting your time and money. You need to build a strong relationship with your subscribers so they can trust you. Brief, your subscribers are like your best friends. Now we’re going to see how we can actually build this strong relationship and be able to make money out of it.
DESIRE
So first, you should know what is your prospect biggest desire. For example, lets say that my friend want to be rich. His desire would be to have a lot of money, that’s what we called the ”Surface Desire”. But lets look deeper into his desire. There is a bigger and motivated factor behind their surface desire, and this is the Core Desire. This will be their core desire, but if we go further and sum it up in one word this will be ”FREEDOM”. This is pretty much everyone core desire. We all want to be free, have time to enjoy life with the people that we love the most. Do something that we love, build our dream instead of working to build someone else’s dream. Also, being able to work part-time instead of doing 8 long hours shift per day, 5 time per week and be in this prison cubicle. So for the average person in the online marketing community, their surface desire would be –> MONEY and their core desire would be –> FREEDOM.
MARKET BIGGEST PROBLEM
Second, we must know what is our prospect biggest problem. We could say that is lack of money, but this is to easy. We should say why they don’t have money, why they don’t have success online, because they haven’t got started. Now we could ask, why they haven’t started yet . Now we can determinate their biggest problem and that is overwhelmed. The easiest way to know their biggest desire and their biggest problem is to send them a quick survey. So now, you know their core desire and their biggest problem. The third question to ask yourself is : How can I help them NOW ?
How Can I Help Them Now ?
We should all keep in mind that the person that haven’t experience in online marketing doesn’t know how and where to start. So the best way to help them is to provide them some high value training and show them how they can start earning money online. We should give them tools so they can start to market online. One of the most valuable things that you can give them knowing their ultimate desire was freedom and knowing that their biggest challenge was overwhelmed and that they haven’t be able to start.
The first thing that we could give them is a Website, landing pages and show them how to set a auto-responder Then, show them how to get traffic to their website or squeeze page, and give them an offer and a product to promote.
So threw each step, you should guide them and teach them how to get closer to their core desire which is, in this case, make money –> freedom. Now it’s time to wrap up all this and give your prospect a name.
Instant Empathy
You need to visualise your ideal prospect customer. We need to stop thinking that our list is just numbers of subscribers and auto-responder thing. We need to start to understand that we’re talking with people and when we learn how to speak with them knowing what’s exactly their core desire, their biggest problems and how to solve it, we can start building a strong relationship, build trust and start making money. So here are the 6 thing we should know about our prospects :
- Give your prospect a name
- Know their gender
- Know their age
- Know their appearance
- Know their occupation
- Know their status ( married, children, single, etc)
Email Structure (Content,content,pitch,content) | Email Marketing
So each time you wrote an email to your subscribers, first you should put some very good content. For example, if you send them an email teaching them how to set up their auto responder with Go Response or Aweber, you should give them as much as content and value as possible so they can understand and apply it to their own business.
In every email, there’s 85% content and 15% pitch.
The pitch would look like this : ” Hey, if you’ve liked this, I got a lot more great stuff that you can learn a lot from and help you out more with how you can earn money online at www.makemoneyonline.com ( it could your website ) ”.
Now when it comes to the pitch part, don’t say : ” Hey buy my shit today” LOL . You should be more slick and do it in a ”Ninja” way.
So instead of telling them to buy your stuff, you have to get them excited by offering them new stuff that they would’ve be able to get for free until today.
For example, the subject line would be [Breaking News] Free Bonus Only Today
Body : Hey there, breaking news for today. Just because I’m feeling crazy, if you buy my product today, I will give you as a free bonus, only for today, a training on how to make ton of leads in one single day that will convert into sales $$ This will actually give you the freedom that you were always looking for !
So you get the idea 
Then you go so on and on and you should make money out of these few techniques 
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The best part of the day to send an email | Email marketing
As you might know, pretty much everyone is busy during the day. They are at work from the morning until 3 or 5. At 6, they’re having supper with their family or friends. So, if you want to have a better Open Rate and Click Threw Rate ( CTR), you should take a look at this image below and send them emails at the right time so you can increase your results.
If you have liked my post of today and want to get more cool stuff and make some serious money so you will be able to be financially free get here and make it happen for YOURSELF !
”WE ARE FOCUSED ON YOUR SUCCESS”
Joseph & Vincent Atallah | Internet Marketers
