Video Blogging
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
What is video blogging and what can it do for your business?
I recently watched a very compelling training on making videos, building your list through video, communication through video and the effects video will have on your business. Video blogging is an extension of just making videos. Sending prospective customers or teams members to your own blog to watch a how to video of you does a few extra things than just sending them to a video on youtube or any other of the video hosting social sites.
Firstly, you are keeping them on your own page where there are a multitude of links and other videos or banners that all lead to your own capture page. Secondly, there will be links to other blog posts that may be of interest to them. Thirdly, they will be in a place where they are exposed to a lot more information about you and what you do and they can navigate freely around without being hassled. The fifth point on why you should learn to do video blogging is that it is a valuable tool for training your team, you can do one video on a particular subject and it will always be available for everyone, past, present and future. The sixth point is that video blogging allows your audience to get to know, like and trust the real you (and they will not follow you for long if you are not authentic), video blogging lets them know you without actually meeting you, it helps you develop your brand, your reputation.
No matter what you are selling in your business, video blogging is a priceless tool that will help you communicate effectively with all your customers and team members at the same time on many different levels. Video blogging is more effective than just article blogging because it personalises the content, makes it more real and when people actually see your face and hear the conviction in your voice they are more likely to get out their credit cards and buy than if they just read the exact same message in an article.
Video Blogging With Empower Network
Empower Network has just released a fantastic new tool in the form of a video hosting platform for all members to use in conjunction with our blogging and other marketing. By using the video hosting platform to store our videos we now know that they will be safe and never be removed or blacklisted (as has been the case for marketers with youtube and other video hosting social platforms). Upload your videos into the hosting platform and then embed them into your blog posts, use the badass button on your published post to give you a usable link then share to facebook and any other social media platform you like, also email the link out to your list. The use of video blogging for your business is a very cheap and smart move that will build you an interested, loyal and profitable list.