Benefits of Promotional Products

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Benefits of Promotional Products

By:  Greg Rusley

The marketing landscape is ever changing, and that’s why it’s companies are always trying to stay ahead of the curve and find the next great way to market their brand or product. Of course anyone who has been to a trade show or corporate exhibition in the last few years has likely noticed the sheer amount of promotional products on hand. Companies make promotional giveaways of products a staple of their marketing base for one simple reason: they are effective.

In today’s Internet age promotional products stand out because they make a lasting impression on the audience and help to retain brand memory.

With that in mind, here are some specific reasons why promotional products are guaranteed effective.

STATISTICAL PROOF OF SUCCESS

A group marketing study found that businesses can increase trade show booth traffic threefold by including promotional products in their pre-show mailings. Not only that, but according to a Baylor University study response rates can be boosted by as much as 75% with the use of promotional products in tandem with direct mailings. On top of these figures it has been found that customers are more likely to provide sales leads and referrals when promotional products are incorporated.

Overall, studies have also shown that customers who receive promotional products are more likely to recall the advertiser’s name up to six months after receiving the product.

PROMOTIONAL GADGETS ARE INCREASINGLY POPULAR

As technology improves, so do the devices that can be used in promotional giveaways. Not only are promotional gadgets great ways to make a splash at trade shows, but products geared for the desktop all but ensure the target audience retains the advertiser information. After all, an Internet ad is viewed in a second and usually forgotten about. But a multi-function calculator/calendar imprinted with a company logo stays in a person’s consciousness as long as that product is on their desk.

Some other examples of new and exciting promotional gadgets include memo holders, portable weather stations, memo holders, world clock alarms and more.

PROMOTIONAL PRODUCTS COVER A WIDE SPECTRUM

Promotional products can reach any target audience due to the wide variety of available products on the market. Everything from promotional key rings to umbrellas to gym bags to coffee mugs can be used for brand recognition. And indeed many companies that provide promotional products have hundreds of options in their inventory. Promotional products are ideal for use in a variety of industries including finance, education, government, non-profit, trade, real estate, construction and a host of others.

MAIN ADVANTAGES OF PROMOTIONAL PRODUCTS

And here are the primary advantages of incorporating promotional products into a marketing scheme.

• Promotional products are tangible, which means consistent exposure.
• The impact of promotional product as far as sales are concerned can be easily and accurately measured.
• Promotional products can be used in conjunction with other marketing plans.
• Promotional products can reach a wide target audience.
• Promotional products build goodwill between the advertiser and the audience.

These are just a few reasons those interested in marketing should make promotional products part of their plan. And it can’t be stressed enough that in today’s information age it is imperative to make a lasting impression. To this end the best way to ensure long lasting brand recognition is through physical objects like promotional products.

Gregg Rusley currently works for www.cmipromotions.com as a digital content developer. His area of specialization includes finding creative ways to meet marketing or recognition goals with personalized merchandise.

Working with our team, The Dream Team, you will find many ways to use products which are readily-made and available to you as a member of the Empower Network (a.k.a. “promotional products”) to help enhance your business and launch your online exposure.

Do you believe that there are any promotional products easily available to online marketers as well? Let me know in the comments below, or just click on the GET STARTED button above to see what is waiting for you on the other side!

Let’s Resolve to Evolve,