Promote Your Business With Video Marketing in 12 Easy Steps

Free Yourself Today Jan 19, 2013 · 6 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Video marketing is probably one of the most powerful methods for rapid online lead generation.

Creating short, value packed and professional looking videos allows you to position yourself and your business as an expert in your market so that you can attract quality leads and customers to your brand and business. When you think of successful marketers online today, you think of confident, knowledgeable, and experienced teachers who can articulate the solutions you are looking for as you work through the challenges of building a profitable online business from home. They do this using Real Life Video Marketing Tips

Effective video marketing is about providing solid solutions to your viewers (customers) while inspiring them to take action on whatever it is that you are selling. When you create and share videos you have created, you create a subconscious bond with your viewer’s lives.

What’s the secret to Successful Video Marketing?

The secret to successful video marketing is in your ability to provide helpful solutions to your potential customers problems. There is no need to have to pitch your product, service or business opportunity when you can provide solutions.

Solutions equal sales.

This is powerful because not only are you providing useful tips for their challenges but you are educating them, which automatically puts you into a position of authority to be seen as an expert in their eyes.

Simple Goals in Your Video Marketing.

When deciding to use video marketing as a strategy to build your business there are a few common goals you should have:

1. Choose the right tools: In video marketing, something as simple as a Flip camera, digital camera, or a webcam is all you need to get started.

2. Pique Their Interest: The first step in building your brand and generating leads through video marketing is to get people’s attention. From the start of each video you must give the person viewing a reason to want to continue watching. You have about 7 seconds to make a good impression so you have to make it count. At the beginning of each video it is crucial that you let the viewer know your intent and the purpose of the video. Let them know what they are in store for and how watching the video will ultimately help them.

3. Establish Credibility: You want to be seen as an expert, so how do you do this with Video Marketing? You do it by sharing your knowledge and valuable information as it relates to your experience and/or your market.

4. Be confident, smile, make sure that you look good and just relax. When creating a video for video marketing of your business or product, you want to talk with a purpose and demonstrate that you know what you are talking about. Make sure you are able to articulate your message quickly and clearly. If needed, outline your message prior to shooting your video and make sure you know the intent of each video and what type of action you want your viewers to take once they’ve seen it.

5. Entertain your viewer: Even in Video Marketing for Business, you want to be sure to infuse your videos with music, unexpected angles, scene changes or even walking or driving while you keep the viewer engaged. The goal is to keep them watching.

6. Offer Value: make sure you know exactly what it is that your target market wants and create your videos with the intent to provide them with what they are looking for. Provide them with the solutions they are looking for, make sure the benefits to the viewer are bountiful and they will keep coming back for more and you can attract quality leads and customers for your business.

7. Educate your viewers: One of the great things about video marketing is providing viewers with insightful solutions that will ultimately have them seeking you out time and time again. This helps your business stand out above the rest.

8. Add Your Call To Action: In successfully video marketing for your business, this is one of the most important steps to high converting videos that attract more traffic, generate more leads and make you more money. You have to tell your viewers exactly what to do next, give them instructions like, click this link at the bottom of this video now, sign up now, get instant access by clicking here now, buy it now...

Get it? If you don’t they will not take the desired action you want them to take.

9. Use your keywords: Even in video marketing, you must take time to do your keyword research and make sure your keywords are in your title, in your description and in your tags as well.

10. End with a call to action that directs viewers to your website, an affiliate program, or product. If you don’t have any of your own and you are looking to monetize your videos, you can go to a site called “ClickBank” to check out the affiliate products they already have there, become an affiliate and add your links to the videos you make as they relate to the niche you are targeting.

11. Encourage your viewers to leave a comment or response, and interact with you. You want to make sure that you are asking your viewers to rate or comment on your video in your call to action at the end of your videos because this will also boost your rankings on the search engines. When people are commenting and leaving feedback Google sees this as relevant content.

12. Upload your video to YouTube and the other social video sharing sites manually or using an auto-submission tool such as pixel pipe or traffic geyser. Make sure you are

Adding your title: something that invokes curiosity and includes keywords
Create a Video Description: put a link to wherever you want to direct your traffic. Ideally you want them to go to your capture page where they can check out a related product or service or if your video is about a product that you are an affiliate of, you can put your affiliate link, but the best place to send your traffic to is your capture page. This way you give them the opportunity to enter their contact details in exchange for more information so you can convert them into a lead and build up your email list, because that is really where the value is.
Keyword Rich Description: make sure it includes your target keywords and a few related keywords.
Tags: Make sure you put in keyword rich tags, your main keyword, and any related keywords. Also include your name as a tag so that you pop up when people start searching for you. This is really going to help you and as you get more comments and clicks on your videos, you are going to generate more back links which will help you get more views.
Add your category
Save your changes.
Make sure your YouTube channel is optimized with targeted keywords. This means your profile and your channel description.
Don’t forget to put your website, and make sure you give your viewers a way to connect with you on other social media platforms such as Facebook and Twitter. This way you are leveraging the power of the other social networks.

Want to learn more about effectively marketing your business online, click the banner below, enter your email, hit submit, and get more info. Not only do we show you how to take your video marketing to the next level, we show you how to promote your videos and website as well.

Video Marketing is just one aspect of online marketing and promoting your business online.

To Your Success,

www.Facebook.com/Freedom2LiveLifeWell

Lets be friends on FACEBOOK: www.facebook.com/reginalfloyd

ps.…On our “Prosperity Team” we are focused and dedicated to help you succeed!

Here Are Just A Few Of Our Prosperity Team Benefits that help people stick with us!

Daily “Think & Grow Rich” Mindset Calls – Monday-Friday (Morning)…
Daily Internet Marketing Webinars – Monday-Friday (Noon)…
Daily Action Assignments & Accountability
Facebook Group Mastermind…
Training Site (All Recordings & Tutorial Trainings)…
Marketing System & Pages That Do All The Heavy Lifting For You…

And Most Importantly

If you enjoyed this article about Video Marketing, please “like”, Share, and comment.

Share if you Dare: What is your biggest obstacle with video marketing?