Targeted leads are an oxymoron, he argues, and the argument is better than it first sounds. If somebody is genuinely making money at what they already do, why would they drop it for your offer, and if they are not, why did the targeting find them. Phillip Quinn asks who targeted you before you arrived where you are now, and leaves the question sitting there.
The football post is straightforwardly enjoyable, about coaches building teams around mobile quarterbacks and how quickly the rest of the league would copy them.
There is a piece on memory that reads as a product pitch and also as something more anxious, comparing a daily supplement to the daily aspirin people were once told to take, and aimed squarely at anybody over fifty.
The posts are short, written in bursts, and the punctuation does its own thing.
Read the leads post if somebody has been selling you names and you never questioned the logic of it.