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Dave Dubrawsky

A swipe file is a box or a folder where you keep the headlines that stopped you, the opening paragraphs that pulled you in, the promotional emails that stood out from a hundred others. Dave Dubrawsky argues that building one is the single most useful habit available to anybody writing their own copy, and he explains how to begin today.

He works as a copywriter and it shows in the posts on what separates good from great, on content basics, on high touch marketing, and on how not to spam the people who trusted you with an address. There is also a thoroughly unimpressed piece arguing that social media wrecked marketing.

Then comes the commentary, much of it in capital letters. Job security gets described as a sword hanging over a desk. Unemployment figures get accused of being reported creatively. Christmas receives a straightforward complaint.

Some of it is deliberately uncomfortable, including a two part piece that uses a very dark word to talk about starting over.

Begin with the swipe file post and actually build one. Then read the copywriting pieces.

Do You “Really” Love What You Do For a Living??

May 28, 2012 · Dave Dubrawsky
… I mean DO YOU REALLY ENJOY what you do for a living? … Does it really give you the kind of life you want to have? If you answered “no” to…
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The “Ring Out”

May 16, 2012 · Dave Dubrawsky
It is said that only 3% of the folks that enter our business (being an entrepreneur) make-the-grade, or “make-it”. Does that really mean that the other 97% “fail”?  Some say “yes”. Well,…
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ME… AFRAID?… DAMNED RIGHT I AM…

May 6, 2012 · Dave Dubrawsky
I just viewed a vid from my buddy Dave Sharpe (co-founder of Empower Network) that prompted me to post this message for you. Yes, it’s just that important to me… especially if…
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One of Those Days…?

May 5, 2012 · Dave Dubrawsky
Well today was “one of those days”for me. I mean it’s been one of those “technically challenging”… “whatever you try will go hay-wire”… “Murphy’s Law in effect here”  days for me. The…
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Your Social Network; ABSOLUTELY DO NOT…

May 3, 2012 · Dave Dubrawsky
 …MISS THE BOAT!!! Social Networking is a premium source of business for you!  So don’t neglect it!  If you DO, YOU BE MISSIN DA FRIGGIN BOAT MON!!! Just ask Cynthia our resident…
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Economic Meltdown or New Prosperity… Life After Death…What’s Next?

Apr 6, 2012 · Dave Dubrawsky
Economic Meltdown or New Prosperity… Life After Death…What’s Next? Now I know that this is probably one of those “voodoo subjects”… sort of like talking about sex to a priest or a…
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How to Avoid Spamming Your Peeps

Mar 22, 2012 · Dave Dubrawsky
How to Avoid Spamming Your Peeps! Well considering the amount of stuff that I transmit every day, I guess it was bound to happen sooner or later. I got nailed through my…
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The Power Of High Touch Marketing

Mar 21, 2012 · Dave Dubrawsky
The Power Of High Touch Marketing… an Inner Circle Interview with Thed Sims This audio is powerful, and if you listen, and absorb this information, it will absolutely change your recruiting. Thed…
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Entrepreneur’s 10 Minute Morale Booster

Mar 17, 2012 · Dave Dubrawsky
Entrepreneur’s 10 Minute Morale Booster A Bit of Blue Collar Philosophy: “Ain’t no such thing as lawns without weeds, beauty without flaws, or progress without doubts;  Where your mind goes…” I was…
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How Do Cats Drink… Maybe Not How You Think…

Mar 11, 2012 · Dave Dubrawsky
Have you ever watched a cat drink and wondered how they did it? I bet you’d say “Just like a dog right?”… NOT even close… read on… The way that a cat…
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