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Dave Dubrawsky

A swipe file is a box or a folder where you keep the headlines that stopped you, the opening paragraphs that pulled you in, the promotional emails that stood out from a hundred others. Dave Dubrawsky argues that building one is the single most useful habit available to anybody writing their own copy, and he explains how to begin today.

He works as a copywriter and it shows in the posts on what separates good from great, on content basics, on high touch marketing, and on how not to spam the people who trusted you with an address. There is also a thoroughly unimpressed piece arguing that social media wrecked marketing.

Then comes the commentary, much of it in capital letters. Job security gets described as a sword hanging over a desk. Unemployment figures get accused of being reported creatively. Christmas receives a straightforward complaint.

Some of it is deliberately uncomfortable, including a two part piece that uses a very dark word to talk about starting over.

Begin with the swipe file post and actually build one. Then read the copywriting pieces.

Blogging Basics – The SWIPE FILE or COOKBOOK

Sep 25, 2012 · Dave Dubrawsky
“Power” Tools for the Blogger; the Swipe File I know that you’ve heard this before: “If you want to succeed, all you need to do is ‘model’ those who have already succeeded”.…
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Zeek closes headquarters

Aug 19, 2012 · Dave Dubrawsky
By Nash Dunn The Dispatch Published: Thursday, August 16, 2012 at 6:42 p.m. Last Modified: Thursday, August 16, 2012 at 9:18 p.m. Rex Venture Group, which operates the online penny auction site…
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The American Dream – What Happened?

Jun 25, 2012 · Dave Dubrawsky
The American Dream – What Happened? COMMENTARY: More and more folks are having to partake in the “Government Assistance Programs” every day. Our government (Bureau of Labor Statistics) is constantly concocting creative…
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The American Dream… “Oh Say Can YOU SEE”?

Jun 13, 2012 · Dave Dubrawsky
 The American Dream, Good Worker, Great References… OK so you want to be an entrepreneur, because after several years of college or many years of being the perfect “employee”… you’ve finally figured…
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What WERE You Thinking!! (Part III)

Jun 12, 2012 · Dave Dubrawsky
What WERE You Thinking!… (Part III) This is part 3 of a 3 part series,  of the Introduction section of the series. If you’ve gone through the first 2 parts then you’ve…
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Don’t Focus On SEO! Use This Strategy Instead If You Want More Rankings…(Part I)

Jun 7, 2012 · Dave Dubrawsky
So I’m going through my “daily 1 hour mental re-focus” routine this morning… writing things down as they come to mind…  and lo and behold that nagging reminder of “SEO my existing…
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Some Things Just Really PISS YOU OFF!!!!

Jun 6, 2012 · Dave Dubrawsky
Now I have to admit that I do my best NOT to pay too much attention to our “professional politicians” as they really do seem to actually live in their own world…
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SUICIDE… A WAY TO START LIVING… (Part II)

Jun 5, 2012 · Dave Dubrawsky
“Employment” Suicide, That Is…. As mentioned in Part I, you were probably thinking “…that sounds a little ‘harsh’ doesn’t it Dave”? And as I noted that the “suicide” I was discussing was…
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Why Only Intelligent Companies Thrive and…

Jun 5, 2012 · Dave Dubrawsky
Why Only Intelligent Companies Thrive and How to Be One of Them! Well here we are once again with an article that I couldn’t have written better if I’d spent all day…
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Are You An Addict? (Part II)

May 31, 2012 · Dave Dubrawsky
Are YOU an ADDICT? (Part II) Disclaimer: Not being a psychologist or having any such training, I don’t profess any official knowledge or basis on the content of this article.  But I…
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