A syndication group gathers bloggers who agree to comment on, like and share each other's posts, and Debra and Tony Palmer explain why it works instead of merely recommending it. People treat the presence of comments and shares as evidence that something deserves reading, and a group manufactures that evidence deliberately. Knowing the mechanism lets you decide how you feel about using one.
Their most practically useful post handles a specific disaster: your site has dropped out of the search index and nobody has told you why. That is a narrow problem with a narrow answer, and narrow answers are hard to come by.
Most of the writing sits in personal development, with pieces on filtering who deserves your trust, on refusing negativity as a working practice rather than a mood, and on building a culture of kindness on purpose.
There is a full record of a family funeral as well, order of service included, clearly placed there for relatives rather than for readers.
Take the syndication and search posts together if your writing goes out and reaches nobody.