How to Use Syndication Groups to Drive Traffic to Your Blog
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Do you know how to use syndication groups to drive traffic to your blog? Syndication Groups are comprised of enthusiastic bloggers who serve each other by commenting, liking and sharing each other’s blogs in social media outlets.
Syndication Groups Provide Social Proof
Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.
Have you ever noticed how powerful social proof is? When people see a blog, Facebook post, or video with a thread of comments at the bottom and several “shares”, they are more likely to comment and share too!
Syndication groups simply help this psychological phenomenon begin by recognizing each other as those who develop and share great content. This accomplishes two things: it engages your team in the content you are creating, and comments help direct more attention to your content.
In the video below, my business partner, Mike Hobbs, reveals how instrumental syndication groups have been in helping the growth of his business.
A Review for Using Syndication Groups
1. No Spamming when using the syndication groups strategy.
2. Comments/Likes/Shares = Traffic
3. Create a syndication groups on a social media platform. Use Facebook as Mike suggested, or create a group using LinkedIn. Hand-pick five to ten people and invite them to participate in your syndication groups. Set clear rules about how often each member needs to comment. Remove members that aren’t participating.
4. Remember to passively promote your business inside your blog post with your signature and banners in the side bars.
This is just the first installment in a series. CLICK HERE to bookmark this blog. We will be sharing six more lessons in the Blog Traffic Series being taught to the “Prosperity Team!”
Use Syndication Groups to Drive Traffic to Your Blog
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Photo acknowledgement: “RSS Sign With People” by digitalart at freedigitalphotos.net
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