How To Build A Downline, ‘That Sticks’

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

When it comes to building a downline, first off don’t be a dork, (just poking fun) but finally realize that in order to achieve any type of success you need to be able to master a couple things. Recruiting, selling, and growing your list constantly.

If you’re not doing any one of those things on a daily basis you’re just not in business I can’t put it any other way. It’s essential that you understand this and I want to make this clear because if you don’t you’re going to struggle like I did when I first got started in the industry, now I luckily was able to catch on far quicker than others so fortunately it didn’t take me 3 years to realize this, but with all the crap out there online… wiz’ gadget’s and gizmos promising overnight that you can sponsor 100 people and build a bigger downline than anyone in Network Marketing it’s just a sure way to go crazy and prolong your results.

So aside from the little ramble it’s a good question because “how to build a downline” is actually a serious concern, for instance if you ponder it to long you’ll NEVER build one and if you’re always looking for a better way to build one you’ll still NEVER have one.

Now the beauty of this article is I’m going to keep it as simple as possible and share with you one of my major breakthroughs that took me from having a downline of zero to finally being able to build one after looking online for “mlm success tips”.

See after that initial Google search I found myself 18 hours later caffeined up and on my 80th video, training, audio course from all the guru’s like Dani Johnson, to Mark Hoverson, Ray Higdon, Eric Worre etc.

Now the reason why I share that is because I found a fascinating thing they all shared and it was really the bloodline to building their large downlines in a very short period of time.

It was list building. See the problem in this industry is people try and learn how to sponsor and sell way before they even have a list when really your should learn in the process of first building your list, WHY? Because if you don’t have a list you don’t have people to sponsor, if you don’t have people to sponsor you don’t have a list.

It’s just the harsh reality of this industry.

See what I got hung up on when it came to how to build a downline was the fact I was prospecting local business owners then from there cold calling leads but I wasn’t building a list around the core of business which is relationships.

Relationships is literally the the icing that is going to hold your downline cake for you, without it people will just drop out faster than they got started in your organization. Chances are that’s the last thing you want.

Now although when building a downline you MUST first be able to build a list , so I want to share with you some things you can take away and do this both offline and online.

How To Build A Downline – Offline

Start with your warm market. This usually requires you to make a list of people you currently know and people you consider ‘friends of friends’. For a new person this is one of the faster ways in building a downline because they’re people who already know you, but can result in loved ones and friends thinking your nuts for trying to get them in your deal.

Gone through your warm market? You can attempt purchasing home business leads and cold calling them – this strategy does work but it is to say the least grueling. Talking to bird cage people all day who don’t want to make extra income can be exhausting and takes a certain amount of skill to start building a downline with however once you have the skill down recruiting and building a downline can be predictable.

Home meetings & Three way calls. If some people from your warm market show interest in what you have the idea is to ‘tap into’ their contacts by inviting them and their prospects to a home meeting or three way call you have. Now the down fall if you suck at presenting this isn’t for you as this does require communication skills to close and sign people up right on the spot.

That’s about it for offline. Not my cup of tea…

How To Build A Downline – Online

This is my preferred way of how I do things. Online is very similar to offline when comparing the principles as to how and why things work the way they do. Plus it’s like 10X faster when it comes to building a downline.

First you need to have a lead magnet system to attract prospects to. This can be down through what is called a capture page or squeeze page which is only designed to capture people’s information to grow your list.

Once you have a capture page set-up the next thing you need to do is master the art of getting highly targeted TRAFFIC. If you don’t have traffic online you won’t be able to grow a list and won’t be able to build a downline. There are multiple ways to generate traffic online and you can check out my marketing tools tap at the top of the page for more information on how you can do that.

Conversions is the next thing to focus on, which is just getting that traffic that went to your capture page and entered their information to join your downline. The most effective way to do this is to preframe your capture page with value. So solving a specific problem your traffic has.

The bottom line is if you want to learn how to build a downline you need to master what we’ve talked about and make sure you present your self not as a pitch man, but as a problem solver. The moment you do that you separate yourself from what everyone else is doing online and offline.

Relationships.

It’s what creates long term sustainable growth in your downline and if you understand that one secret, your MLM business will never see another day of anything but prosperity.

Now, the only factor remaining is to learn the fastest, most efficient, most long term way of building as many quality relationships as you possibly can, with the right kinds of people, and you are on your way to taking over YOUR MLM company forever.