Quit Chasing People And Start Getting Traffic
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
When I got started in this industry of direct sales, network marketing I was told to make a list of friends and family…
..which I did.
However it took me about 30 minutes calling relatives and loved ones to soon find out I had absolutely no one left to talk to anymore about my business.
Have you ever done this?
If you’ve been in any type of business I’m sure you can relate…
So what are the options you have once you’ve hit this road block?… Well you could talk to strangers and cold prospect people like a door to door salesman OR you could learn to leverage the internet through systems to get people aka “traffic” to your offer.
(now this post is directed more so to people apart of my team on how to grow your business, but you can take what I share and apply it to any opportunity)
In this post I want to illustrate to you exactly how I’ve been able to use one strategy to generate traffic, leads and sales on a daily basis and yes it’s FREE, but to make it work it takes time, consistency and a strong work ethic being focused.
It’s NOT the only way to get traffic and it may not be for you, but it does work and whole idea is that you take the concept of this so you can apply in your own way.
Now before I get started I want you to remember building your business online is simple stuff!
When you have an offer like the one I have if you’re apart of my team reading this all you need to do is take these principles I’ll be sharing with you and find a marketing medium (twitter, facebook, youtube, instagram etc) that you like the best and you can do this by testing stuff out that way you work it to get people to the Empower capture page and sales video.
So first things first it is essential you know that phases of building your business online.
1. You need an offer (Empower)
2. You need a way to get traffic (youtube, twitter, facebook ads etc)
5. If they don’t buy immediately don’t sweat it for most people it takes 6 occurances to
make a buying decision so you need to have your autoresponder set up (I use Aweber)
That’s it.
Now the cool thing is all you need to focus on is traffic and getting it to your capture page that’s it and just rinse and repeat a daily habit.
How simple right… that’s all online business takes!
So what’s an example of getting traffic… of course paid advertising is the best way I recommend you to do if you want to build your business fast and not take months and years… trust me you want to do paid ads if you can… even if you have to sell things around the house to afford it.
You want to learn how to demand traffic leads and sales.
It’s the difference between setting up an ad campaign that runs for you 24/7 getting you traffic, leads and sales right now.
Here’s the example of getting traffic that took me about 3-4 months to start generating a consistent free lead flow of 15-30 leads a day.
See I like video.
I’m not the biggest fan of blogging, just telling you like it is I’m not.
So back in 2015 I wanted to master a free traffic strategy and knew video was going to be it.
A question for you where do a lot of people aka (traffic) go to already.. to watch videos?
Social media right!
So I decided to use Youtube as my core marketing platform, now I knew that because it was a free method I would have to create a lot of content to create a compounding effect.
But first I needed to figure out my target market…
People who are looking to increase their income, work from home, grow their business online, get into business, travel and work, mobile jobs, want pay raises, single moms….
I knew that the struggling market with my offer was my niche.
And also people who were into the same passions… I like to snowboard and travel.
So I went to Google Keyword Planner to look for different search terms and keywords people were typing in on Google, why?
Because if I was going to make videos I didn’t want to make videos that were random and nobody would watch I wanted to make sure I had a chance of getting clicks every month to my link in the video description – per video I made from things people were actually looking for.
Now here’s the cool thing I like about Youtube is it’s 100x’s more easier to rank on the first page of Youtube’s search and Google then it is for a blog post like this if this post was targeting a key word which it’s not.
But not every video you make and try to rank will be on the first page of Youtube’s search for that specific keyword for example if you make a video on “highest paying careers in the us” you know that the video get’s about 50 searches per month this is GOOD …. aiming for anything above 30 searches a month is great!
So let’s say you shoot the video upload it on Youtube and after you have it on Youtube you try and see where it’s ranked typing in the keyword which is the title of your video in to Google or Youtube and you don’t see anything don’t worry just move onto your next keyword.
This free technique works if you keep it simple and make it simple.
Your first 100 videos will be crap…
… Heck my first 500 videos were horrible maybe you saw one of them ha!
The idea behind getting traffic and building your business is consistency and giving yourself goals.
For me when I got started I knew it was going to take a lot of videos to start seeing leads so I made it a goal to upload 20 – 30 videos PER DAY all averaging 3-6 minutes of me sharing my thoughts doing reviews and giving value.
After 3-4 months just focusing on daily uploads I started to see daily consistent leads coming in all without chasing family and friends, without doing meetings or one on one presentations.
Now the cool part is if you aren’t good a video or are not interested in video marketing that’s fine take these principles and go try instagram, twitter etc.
Free strategies work if you have a strong work ethic even with paid marketing you need to be willing to learn and adjust the only difference it takes way less time, but I hope this is coming across clear and you see the bigger picture here..
This is just an overview of one method, now it’s your turn.
I want you to set an outcome for the next 90 days.
Form a new habit of creating X amount of videos or pictures or tweets a day or reaching out to people ( this is for those of you doing free marketing).
You got this!
I believe in you 🙂
Leave your thoughts and comments down below if you learned something new in this post share with me below don’t be shy!
– Brando Olynyk