‘Building A Fire’ In Network Marketing Through Content

Brando Olynyk Jun 7, 2017 · 5 min read

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

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Now, I don’t claim to be a ‘guru’ by any means, but what I’m going to share with you is exactly how I got my very first website ranked according to Alexa in the top 70,000 websites in the world with ZERO tricks, gimmicks or automated spamming tools.

So let’s dig into some of these highly rewarding content marketing traffic tips from not only what I’ve applied, but also from top Network marketing/work from home blogs in the niche.

1. Content Always Wins, In The End

You might be wondering blogging? Well the reason this is going to be around blogging is because it’s your own personal piece of property and when it comes to ranking on Google fast, fresh content is the first thing they look for, along with some other things that really you don’t need to get confused over cough, cough natural backlinks. Publishing good content is an awesome long term strategy.

When you have a popular site or site you can publish an awesome article (For their in house traffic NOT backlinks as Google penguin doesn’t count them for ranking since 2011), others will find it and people will link to it.

When your blog is unknown nobody will link to it or share it via social networks because they won’t find it. Content always wins because ultimately your goal should be to build a community of people who regularly visit your site for a reason. If you have troubles getting your content seen go post in facebook groups in your niche or head over to Reddit and start up a discussion.

Some initial content promotion you can do is commenting, guest blogging, forum posting, participating in different communities. However from the get go you should always be posting the most bad ass content you can think of.

2. Be An Authority

Yes this is a sort of BS tip, but it’s true. Be an authority. Write and portray yourself as an authority in your niche, an expert who knows far more than anyone else. Do this correctly and you’ll have a group of loyal fans in no time.

3. Be Genuinely Helpful

I read an interesting piece the other day on a marketing strategy. It talked about long tail and short tail fans or customers. The long tail are the people who come across your site, opt-in and decide to buy something from you very quickly. Without really knowing much about you.

It’s otherwise known as a cold lead or cold purchase. Someone who purchased something from you without prior exposure to your material or even existence. Companies like Netflix who cater to millions around the world target this long tail audience. But when building a blog the best way to grow is to focus on the short tail.

The short tail are the people who truly love what you do. They are your true fans. The people who read all your content, buy your products and will drive for hours or get on a plane to meet you. These are the people who will propel your business or blog to new heights in the beginning.

You only need a small group of short tail fans, when you have them they’ll read all your content, share your posts and refer other people to your site. They’re like your mini team of marketers. In order to build short tail fans you need to genuinely help people. Help them by replying to their comments, emails and even reaching out to them via email or social networks.

4. Copywriting

Copy is evidently important in all aspects of online marketing. Period, space, space – no questions about it. In blogging, the title of your posts is most important. The title will closely correlate with how much traffic a post gets from the search engines and other sites.

A strong title is essential for a popular blog post. If you struggle to write good titles, write at least 10 of them, read them through and decide which sounds best.

5. Build A Community

The best way to grow a site is to build a community Why? Because when you have a community, you create viral organic growth. People keep coming back to read your content. This results in your Alexa rank boosting, your blog becoming more recognized, your readers sharing your content and referring their friends.

6. Use Social Media

Social media is the best way to generate referral traffic other than guest blogging. Social media generates viral traffic. When someone likes your post on Facebook, that person’s friends also get exposed to your post. Social media is also a powerful way of connecting with your readers. Start a Facebook page, promote it via your blog.

Post content, updates and questions on the page. Respond to your reader’s questions and comments. I could go on and on about social media, but there are hundreds of other articles that go into great detail.

8. SEO Isn’t That Important

Yes I said it, you don’t need to be an SEO expert it isn’t that important. The reason why is because too many bloggers focus on SEO in the very beginning, instead of focusing on what really matters; creating quality content and natural traffic.

SEO will happen naturally as your blog grows and picks up readers. Always focus on driving traffic instead of building backlinks. This means posting on forums, publishing guest posts on other blogs and commenting. By doing those three simple things; you’ll be driving traffic as well as doing SEO.

Don’t worry about the little things. Meta tags and keyword density are all a waste of your time. Write good content, spend time with keyword research and shoot for natural traffic, not links.

9. Make Lists

Writing lists is the best way to attract natural backlinks.

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Write big lists for blog content. People love reading lists, the chances are other people have already written the same or similar lists and will be happy to link to them.

Finally, be patient with and consistent with it. It doesn’t have to take a long time to get traffic and leads through content marketing. The more quality content you have naturally linking back to your site the more authoritative it becomes – Guest posting is by far the best way to do this fast.

All you need to do is search in Google — (your keyword “write for us”) or (your keyword “guest post author”) … You can find and come up with many ways to approach it just don’t over complicate the process and I’ll see you at the top!

In Prosperity,

Brando Olynyk

P.S. Learn exactly how to position yourself as a leader and double your lead flow to sponsor 2-10 people a day into any business without any MLM nonsense, visit this site.