3 Best Ways To Get Higher Email Open Rates

Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.

Are you tired of low email open rates?  Are you spending countless hours, days and months building your email list only to see very few people opening your emails?

Marketing is a huge part of creating a successful online business.  Collecting emails and building your list should be top on your marketing plan.  So if your subscribers are not opening your emails, that is a big red flag and can be a huge problem for you and your business.

There are several ways you can improve getting higher email open rates.  I’m going to go over 3 of them to help you get started. 

3 Best Ways To Get Higher Email Open Rates

Best Way #1 – Clean House!  [Watch the video]

A quick way to get higher email open rates is to clean house!  As you are building your email list there are always going to be people that either cancel their email accounts, change their email or just don’t know they can unsubscribe if they no longer want to hear from you. 

Take the next step….Go through your email campaigns and search for those people not opening your emails.  Whether they are your autoresponders or broadcast emails, go through and sort out those folks that just are no longer opening your emails.

Move them over…. By creating a new campaign naming it ‘unopens_2015’ or whatever you want to label it.  As I show in the video, with my GetResponse email platform, you want to make sure you MOVE your contacts over and don’t mistakenly ‘remove’ them! 

Best Way #2 – Subject Lines

I was really surprised when I started studying and learning more about email marketing that your subject line is going to be the most important part of mailing your contacts.  If you want to get higher email open rates then start by changing up those subject lines!

First, I learned and want to share with you that there are certain subject lines that will automatically boot your email right into your subscribers spam folder. 

YUP!  Here are some examples of subject lines NOT to use:

• Re: Order Confirmation
• Prize Inside
• Pick Up Your Paycheck Here
• Account Denied

Those are just some examples, hopefully you see the pattern.  If you are going to lead with ‘false’ or misleading subject lines, then expect that your emails will wind up right in the spam bucket!  Don’t do it.

Instead use creative subject lines that builds curiosity and is credible to your subscriber.  Build respect with your email list and you will reap rewards from your efforts.

BONUS:  Here is a Subject Line Tool I use and it’s free!

Best Way #3 – Build Rapport

Are you a slammer?  Be honest!

Do you slam your email list with email after email, pounding your subscribers with one pitch after another?  Stop it!

Most new online marketers will use this technique and then wonder why they are not seeing the results they want.  Sure you might get a sale or two.  But if you want to ‘build’ your online business, build it for longevity.  Remember, your leads are REAL people.  They have feelings and generally are looking to get help, answers to solve problems or to get information to make their life better.

Get higher email open rates when you write your emails with your subscriber in mind.  Who are they? And how can you relate to them on a more personal level? 

Write your email copy with the goal to share helpful information.  The best way to do that is to build rapport and trust with your list.  You can do this by sharing your blog posts and videos instead of always ‘pitching’ your list.  Soon you will have an email list waiting for your emails!

Tackle your email marketing by applying these 3 best ways to get higher email open rates and see if you can increase your open percentage.  Let me know in the comments if you have other ways to increasing your email open rates, share those ideas below.