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Rasheed

You cannot compete with a guru at being a guru, only at being yourself, and Rasheed builds his best post around that. He describes the arrangement plainly: a small group at the top marketing to the same people everybody else is marketing to, and quietly taking the prospects.

His most original writing is a series of archetypes. A soldier supplies fortitude, an archer supplies the key to hitting anything, a bird supplies a mentality worth copying, and a corporate executive supplies a kind of vision. Each is short and each earns its metaphor rather than assuming it.

He brings a productivity technique to blogging specifically, explaining the unit of time it uses and how to apply it to writing rather than to office work. There is also a straightforward argument for turning up at networking events in person, which sits oddly and well beside all the online advice.

Information overload gets treated as a content problem with a content solution.

Read the guru post. It removes an excuse you were probably using.

Bringing Value to the Table (AKA Competing with Gurus)

Mar 24, 2012 · Rasheed
Pictured: Guru Do you ever feel like you can’t compete with gurus? and his slots are always filled up. Anyway, the email he sent was interesting. He said that in Internet (or even…
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Pomodoro for Bloggers (How to Squeeze Productivity out of Every Minute)

Mar 22, 2012 · Rasheed
Pomodoro for Bloggers I recently stumbled upon a method of productivity called “The Pomodoro Technique.” (You may be wondering why there’s a pic of a tomato–pomodoro means tomato in Italian) While Pomodoro…
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Content Confusion: Eliminating “Information Overload”

Mar 20, 2012 · Rasheed
Information Overload: Get it or not Information overload plagues almost everyone, but especially online marketers specifically. Now, this post isn’t about curing yourself from information overload, that’s for a different topic. This…
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The Vision of a Corporate Executive

Mar 2, 2012 · Rasheed
A corporate executive, in an empty parking lot… The corporate executive stands in front of his 2003 Honda Accord. It was a downgrade from the 2011 BMW he was used to driving,…
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A Soldier’s Fortitude

Feb 28, 2012 · Rasheed
A soldier, staring death in the face… The soldier crouches behind a crumbling wall, waiting for a chance to open fire at his opponent. He knows deep in his heart that any…
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The Archer’s Key to Success

Feb 26, 2012 · Rasheed
The archer takes aim carefully and… Nothing stands between the archer and his target. The archer takes a moment to close his eyes, take several deep breaths, feel the wind brush against…
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Proactive vs Reactive Mindsets

Feb 25, 2012 · Rasheed
Are you proactive or reactive? During the past two blog posts, I hammered in two archetypal mindsets–that of the Venus flytrap, and that of the bird. You can learn more about those…
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The Success Mentality of the Bird (and how it can help you)

Feb 24, 2012 · Rasheed
Take a moment and think of a bird… The bird wakes early in the morning. It flies out of its nest and pokes various trees, mosses, grasses, etc, in search for food…
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The Importance of Attending Networking Events

Feb 22, 2012 · Rasheed
Do you attend networking events? Tomorrow I’m going to a Get Motivated! seminar. I’m going to listen to a few big celebrities speak, such as Colin Powell, Lance Armstrong, and Rudy Giuliani.…
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The GPS Approach to Achieving Your Dreams

Feb 20, 2012 · Rasheed
Try the GPS approach to achieving your dreams I’ll be honest. Before MapQuest I couldn’t find my way down the block. Granted, before I heard about MapQuest I was still in grade…
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