You cannot compete with a guru at being a guru, only at being yourself, and Rasheed builds his best post around that. He describes the arrangement plainly: a small group at the top marketing to the same people everybody else is marketing to, and quietly taking the prospects.
His most original writing is a series of archetypes. A soldier supplies fortitude, an archer supplies the key to hitting anything, a bird supplies a mentality worth copying, and a corporate executive supplies a kind of vision. Each is short and each earns its metaphor rather than assuming it.
He brings a productivity technique to blogging specifically, explaining the unit of time it uses and how to apply it to writing rather than to office work. There is also a straightforward argument for turning up at networking events in person, which sits oddly and well beside all the online advice.
Information overload gets treated as a content problem with a content solution.
Read the guru post. It removes an excuse you were probably using.