You get to choose who you sponsor. That idea gets a post of its own and it is the most useful thing here, because almost everybody in this industry gets taught to accept whoever says yes and then wonders why the team will not hold together.
A companion piece covers communication styles, on the reasonable ground that you cannot work alongside somebody whose way of receiving information you have never bothered to notice.
The opening post is honest about a business still being built. Several arms, several income streams, everything under one small company name, and a website at the centre of it that keeps changing shape.
His argument about value is straightforward: whatever he learns gets shared, and the sharing produces as much satisfaction as anything else does. There is also a piece on the traffic decision every new site owner faces, and how few options there genuinely are.
Nine posts, none of them long. Read the sponsoring pair together.