Most content advice tells you to know your audience and then stops there. Dennis and Nicki tell you where to look: your own dashboard, the posts that already did well, and the pattern sitting inside them that you have not spotted yet. After that they send you to the dropdown under Google's search box to find the phrase people are really typing.
Copywriting forms the strongest seam. They write from the customer's side rather than the seller's, hand over headline patterns that have been proven often enough to trust, and add a blunt piece on recognising the people who sell advice about selling advice.
A second interest runs alongside, which is the baby boomer market and what it wants from a business. They argue that ignoring that group costs you, then write holiday and home posts aimed squarely at it, including outdoor lighting kits and keeping wicker furniture from rotting.
Come for the writing posts. They are specific enough to change your next piece rather than merely your intentions about it.