[Infographic] Content Marketing: Does it really Work
Restored from the Empower Network archive (2011–2017), lightly edited to meet our current advertising standards. Views are the original author’s.
Content Marketing: Who, What, When, Where, Why & How – Does it really Work?
People have been blogging or content marketing for a better part of a decade now. When you hear about “Making Money Online”, people use to think you had a product or service and a website store front, a sponsored forum, social media, what was that?…. Then Bloggers came along.
eMail Marketing: SPAMMY Contention
It’s true many people got on the band wagon by creating websites, they talked about products and services, reviewed them, gathered a following, but way back then… email marketing was in it’s infancy. Most used email marketing to SPAM like crazy from Hotmail.com or Yahoo.com emails, so much so that laws, like the CAN SPAM Act of 2003, otherwise known as Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003. Then the FTC Approves New Rule Provision Under The CAN-SPAM Act 2008 came along to tell senders of emails and recipients of emails what is and what is not acceptable for responses.
We’ve come along way since these days and the services have gotten better with email marketing places like Aweber, MailChimp that make sure email marketers and content marketers are FOLLOWING the RULES.
Content Marketing: The Game Changer
Content is King as we have all heard, but if you do not create GOOD content, that GIVES Value and/or Resources to the reader, well, you won’t be hitting any place that will promote your content, like search engines or social media.
Data never sleeps: How much data is generated every minute
With the advancement and widespread adoption of WordPress, more and more people are creating content like crazy, in fact this INFOGRAPIC on How Much Content is Created every minuted, thanks to Domo.com will Blow your mind!
People are sharing what they know, how to do things, what to do, where to do them and not just in writing, but in audio files and video files. Live Events are being covered every second of the day and then blogged about as part of that persons or company’s content marketing strategy.
Let’s get back to our InfoGraphic on the Who, What, When, Where, Why & How of Content Marketing.
The Who of Content Marketing
I think we have sufficiently covered that, ANYONE Really who has something to Share.
Content Marketing Infographic by AboutUs.org, read article at http://www.aboutus.com/content-marketing-infographic/
The What and Where of Content Marketing
Again, People are creating ANY kind of Content that will FLY across the Internet to someone who is seeking it, this includes Blog Posts (like this one), Video and Photographs (as a matter of fact websites pop-up everywhere just for these like YouTube, Vimeo, Instagram, Pinterest, Webinars (even Google Hangouts), Social Media (Facebook, Twitter, and more), Guides, Tutorials, FAQs, Infographics and eBooks are just to name a FEW of the THOUSANDS of places to create quality, orginal content.
If you do it correctly, your content will show up in relevant search results, social media streams and get the attention of people who have never heard of you before.
The WHEN of Content Marketing
Frequently and Regularly… as a matter of fact GOOGLE even TELLs you about how to create great content, where to place it, what to include, what not to include and HOW OFTEN or WHEN you should post your content.
AND it’s NO SECRET. Just post 2 pieces of content a day to your blog. What you learn later in Empower Network’s higher training is How to Create Niche Content demonstrating you are a master of that niche to Attract people from that niche. How to do the SEO and Marketing and MORE. But I digress, this is NOT a Sales Pitch… see the banners for that….YES IT WORKS!
However Posting your content on just your blog is not enough, I mean if you want to be known for something or sell a product or service, it will get you there in about 6 months or less, but to get there more rapidly you want to deposit your content and links to it on various sources, again 1000′s of secrets in our training.
THE WHY of Content Marketing
– SEO: to be found through search results for more keywords
– Niche Expertise: it’s more than just telling though, it’s solving others problems, answering their questions
– Connecting: When your content or face is seen everywhere in multiple searches, people come to you, this is really the big secret to attraction marketing, it’s solved with content marketing
The HOW of Content Marketing
As a continuation of the WHY, you do it because you have a passion for it… remember the old adage “Do what you love and you’ll never work a day in your life”? or maybe you heard it poised as “Do what you love and the money will follow”?
Either way, you are providing customer or client support, instructions, reports, information, over coming sales objections, news, and much, much more.
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